“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the
The post When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews] first appeared on Content Krush.