Why your startup needs a content strategy (& how to build one that scales)

A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. Armed with enthusiasm but no real plan, I spent three months writing what I thought were brilliant posts about industry trends. When I finally dug

The post Why your startup needs a content strategy (& how to build one that scales) first appeared on Content Krush.