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Digital Marketing Trends 2017: Insights into What’s Working for Successful Brands

Digital Marketing Trends 2017: Insights into What’s Working for Successful Brands
September 18, 2017 ObadeYemi
Digital Marketing Trends 2017 feat image

These are Digital Marketing Trends 2017 that are really making senseA handful of Trends were predicted to shape audience engagement, lead generation and conversions for businesses in 2017.

Some of the predicted Digital Marketing Trends have lived up to the hype, while some have managed to hang in there.

So far in 2017, we have seen Digital Marketing Trends evolve with content marketing as some successful businesses have used entertainment, information and educative content to engage more customers, also gain new ones in the process.

Here, I take a eagle-eye view of Digital Marketing landscape across the world for the past couple of months in 2017 and picked out five Digital Marketing Trends that have shaped successes of businesses, both online and offline.

Why Digital Marketing Trends 2017?

Success always leaves track, same way history annoyingly repeats itself most of the time.

So, if you believe being around successful people is a critical ingredient to being successful as a person, you need to learn from successful Digital Marketing Trends in 2017 to refix your Digital Marketing cooking pot.

Digital Marketing Trends 2017

Digital Marketing Trends 2017

In legendary Michael Bolton’s voice, we all need somebody to lean on. Right?

Lean on me for the success of your next Digital Marketing campaign.

Lean on these Digital Marketing Trends 2017. Lean on them!

Digital Marketing Trends 2017: 360-Degree Video

360-degree video, aka immersive video, aka spherical video, is a video content created by recording a view in every direction at the same time.  

[bctt tweet=”#360-degree #video can be shot with an omni-directional camera or a collection of cameras.” username=”obadeyemi”]

360-degree video can be shot with an omni-directional camera or a collection of cameras. When you play it back, you have control of the viewing direction like a panorama.

360-Degree Video as Emerging Digital Marketing Trend

360-Degree video is meant to create immersive user experience. This is great for audience engagement, it is great for increasing audience retention period.

Audience immersion is my major reason for considering it as an emerging DIgital Marketing Trend in 2017. For brands looking to increase interaction with users.

Maybe you have  a product with low adoption or cold reception. Just saying.

You could consider creating 360-Degree video content around the product, get an influencer to use it in a 360-Degree video or use 360-Degree to capture various users showcasing the product.

Take advantage of Facebook 360-Degree video for social media enthusiasts. Youtube 360-Degree video will be nice for hub content type for marketing campaigns that cuts across online and offline channels.

Red Bull Global Rallycross came up with Racewithhonda. It lets users take a ride in the 2016 Honda Red Bull Global Rallycross Civic and feel the thrill with 360-degree views – powered by Experius VR and GoPro.

Digital Marketing Trends 2017: Live Video

Do I have to hype Live Video as an emerging Digital Marketing Trend for 2017 for you? Did you join Nathaniel Bassey’s #HallelujahChallenge?

At its peak, CNN observed that around 68,000 people joined the Instagram live stream of #HallelujahChallenge,  while over 50,000 joined the Facebook live stream.

Statistics from Evolve Press reveal 10,000 posts with the hashtag “#HallelujahChallenge” and over 18,000 with the hashtag “#olowogbogboro” making it the number one trend in Nigeria.

Nathaniel Bassey somehow gave us probably the most viral worship session in recent times. #HallelujahChallenge was meant to be an hour of praise and worship session ery midnight for 30 days showing live on Instagram and Facebook.

As the odds would have it.  #HallelujahChallenge was hit. A massive hit at that.

Nathaniel Bassey got a CNN feature based on how incredibly viral #HallelujahChalenge turned out within those 30 freaking days.

No beef intended, but I saw it as product launch formula from day 1. Having followed Jeff Walker and Eben Pagan for a while. I saw the signs on the wall our viral Instagram worship leader was about launching a product into the market.

And then, it turned out that #HallelujahChallenge gave birth to ‘Olowogbogboro’ album.  How much the album has raked in, Adeyemi does not know.

But, I know if you study carefully how #HallelujahChallenge started subtly with no major PR and grabbed audience attention for a month, you may develop a deal breaker for your business using social media Live video.

Digital Marketing Trends 2017: Native Ad

Banner blindness keeps display ads. There are no signs yet that display ads will yield maximum profit, despite the intervention of Programmatic Ad.

Native Ad can be a lifesaver. Yeah, it can.

Let me explain how.

Native Ad allows advertiser to create content in such a way that audience sees it as ‘original content’ by the publisher. Some publishers do have the resources to create great custom content for marketers.

You can leverage the performance of your display ads on different publishers’ pages to inform your investment in Native Ad.

What I simply is that you test content idea or campaign approach with minimal budget invested in display ads. The little results you get from these test display ads, can be used to heavily fund Native Ads on such or similar platforms.

If it turns out that your target audience responds positively to some type of ad via display, why not pay top publishers to create similar content and spread it to a larger audience?

You grab?

[bctt tweet=”Think of recent fantastic native ads campaign, think of Swiss real estate company, @homegatere” username=”obadeyemi”]

Homegate’s native ad campaign integrated its brand into the vibrant imaginations of children using Oculus Rift technology. Homegate created native ad for Swiss newspaper 20 Minuten in conjunction withthe Bandara agency and film production company Frame Engine.

Digital Marketing Trends 2017 -Native Advertising

Digital Marketing Trends 2017 -Native Advertising

Homegate’s native ad campaign asked children to draw their dream houses. The three most creative renderings from children who participated were brought to life in virtual reality.

Digital Marketing Trends 2017:  Wearables

Many people think of technology as putting the entire planet system inside a phone or portable device. But, wearables have re-defined how technology can be leveraged for marketing.

For me, technology does not necessarily have to some sophisticated piece of astronomical project. Technology is a innovative way of doing something or doing common thing differently.

Tell me my definition is too basic. My reply is atankio! I like keeping it short and simple.

Roman Abramovich, the Russian Chelsea FC owner appreciated his players for winning last season’s English Premiership title with customized expensive wrist-watches. It is a token of appreciation from the club and the owner, though I see it beyond that.

Although Chelsea might have seen this gesture as a way of motivating players, also to remind them to come early to training. It is some great PR effort for Hublot, who designed the watch.

Digital Marketing Trends 2017 -Wearables

Digital Marketing Trends 2017 -Wearables

Hublot designed customized wrist watches for Chelsea, thus, every the news spread to, it reminds readers that Hublot can make state-of-the-art watches for them.

Subtle reminder towards Hublot’s target audience? Top of the mind awareness right there for leads? Some brand visibility to checkmate competition?

Digital Marketing Trends 2017:  Mobile Optimization

Explosion of mobile devices, smart phones in particular, fast tracked the growth of Internet and Digital Marketing. It is not news that Digital Marketers should optimize their campaigns for mobile.

Whether it is email marketing campaign, web content, display ads or whatsoever campaign, mobile optimization makes a lot of difference.

If you are reading this from your phone, I need not remind why the question of mobile optimization should always come up in Digital Marketing campaigns.

Digital Marketing Trends 2017 -Mobile Optimization Stats

Digital Marketing Trends 2017 -Mobile Optimization Stats

These are only five of the notable Digital Marketing Trends in 2017 so far. Hope you have found one to work to make your Digital Marketing campaign a lot better.

Stay glued to this page, more Digital Marketing Trends, updates and stats are on the way. Thanks for reading.

 

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2 Comments

  1. Vickie 11 months ago

    Digital marketing has become my lifestyle…. Brand optimization and social media marketing. Thanks for sharing… Very needful post.

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