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Online Marketing Updates Ep 01: Facebook ‘Things in common’ Label , Uberall ‘Near me’ Search Report & More

Online Marketing Updates Ep 01: Facebook ‘Things in common’ Label , Uberall ‘Near me’ Search Report & More
August 31, 2018 ObadeYemi

Facebook ‘Things in common’ Label is currently in Testing Phase.

Uberall ‘Near me’ Search Report Reiterate Power of Local Searches, Podcasting Experiences Meteoric Rise & Google Ads Introduces ‘ad strength’.

Get the full gist on Online Marketing Updates by Content Krush.

Online Marketing Updates gives you latest news in Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Email Marketing and Social Media Marketing in the past week.

On Online Marketing Updates Episode 01, Aug 31, 2018:

82% of Smartphone Shoppers Conduct ‘near me’ Searches. Uberall Report.

Podcasting Experiences Meteoric rise as Listeners Increase by 23% While Revenue by 86%.

Google Ads Introduces ‘Ad strength’ Indicator and Reporting for Responsive Search Ads.

Email Marketing Turns 40 this Year. And So What?

Details below:

Facebook Tests ‘Things in common’ Label to Step up User Engagement.

Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not friends with or connected to.

Facebook-Things-in-Common-label-test-screenshot

What is the catch?

Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above comments on business, brand and media Page posts from users who are not Friends, but may share common interests and experiences.

What should you do?

If you run a media, business, brand or company page on Facebook, watch out for this brand new feature when it becomes fully functional. It may be opportunity for companies to get closer to Facebook user.

Read up —> Marketingland

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82% of Smartphone Shoppers Conduct ‘near me’ Searches -Uberall Report.

Uberall released data from their new “Near Me Shopping Report” that consisted of responses from more than 1,000 smartphone owners in the US.  

The report shows that 69 percent of smartphone owners use their devices to help them shop -82 percent of them had done “near me” searches before.

uberall near me report 001

What is the catch?

While Google previously said at different points that “local intent” search constitutes 30, 40 and even 50 percent of mobile queries.

Uberall “Near Me Shopping Report” further confirms that online shoppers trust search results to direct them to where to buy near them.  

What should you do?

Create ‘near me’ posts (and possibly pages) for your eCommerce site, local business, consultancy service or any location-based venture at all.  

Optimize the posts for search, because 90% of searchers click the first 3 results.

Read up –> Search Engine Land

Podcasting Experiences Meteoric rise as Listeners Increase by 23% While Revenue by 86%.

Nielsen Fanlinks 2018 Q3 survey reported that “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

While an Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.

Podcast meteoric rise 001

What is the catch?

With a growing number of households tuning in to podcasts on all types of subjects in every imaginable genre, there is ripe opportunity for marketers to engage a captive audience. 

Nielsen Fanlinks 2018 Q3 survey also ties users’ podcast genre and content preferences to their purchasing behaviors. 

For instance, some of the thirty-seven million avid fans of music podcasts in the US happen to index higher for purchases of beer, liquor, pet care, tea and baby food products. 

What should you do?

Start looking at podcasting for a spot in your marketing mix.

Depending on the genre or topic areas you want to explore, you could use interest and behaviour based data from Google Analytics and Facebook Insights to strategize how to reach new horizons with your brand messages through Podcast. 

Read up —> Martechtoday

Google Ads Introduces ‘ad strength’ Indicator & Reporting for Responsive Search Ads.

The new Ad strength measures relevance, quantity and diversity of the Ad copy in responsive search ads.  The indicator ranges from “Poor” to “Excellent” and provides suggestions such as “Add more headlines.”

Google Ads Introduces 'ad strength'

What is the catch?

Google want advertisers to have at least three ads per ad group and responsive search ads are aimed at helping advertisers meet that goal. So, more Ad copies with an Ad group should drive more impressions and clicks for an ad group overall.

Starting in early September, Ad strength will be available as a column in Google Adwords interface.  It will show up in the Ad creation interface for responsive search ads over the next few weeks.

What should you do?

For your next Google Ads campaigns, ensure every Ad group has at least three ads which includes a responsive search ad.  Responsive search ads should have at least 5 headlines.

Read up —-> Search Engine Land

Email Marketing Turned 40 this year. And So What?

On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects.  Despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company.

Email marketing tunrs 40 years 001

What’s the catch?

Email marketing is still the most effective digital marketing channel for businesses across all industries. It was responsible for 20% of the average business’s revenue in 2017, according to a Relevancy Group study conducted with OneSpot.

Email Marketing is far from dead, it is just that marketers and business owners use it the wrong way. 

With strategic email segmentation, personalization and content development, you can to stand out in crowded inboxes and maximize conversions for your business. 

What should you do?

Test every email campaign, test every single element to know what works and what to stop. Test call-to-action color, offer types, timing, headline, ‘from name’ and every other thing you can think of.

Besides, you can try your hands on Interactive Email solutions.  

Read up —-> Marketing Land

That’s a wrap on Online Marketing Updates by Content Krush for this week. Share your thoughts, opinion and comments in the comment below.

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