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Small Business

  • Content Marketing
    seo tips for local business -contentkrush.com

    5 Best SEO Tips for Local Business to Make More Sales

    - by ObadeYemi

    These are the best SEO tips for local business that could help your location-based or service-rendering business make more sales online.

    Do you run location-based business that require customers to walk in to buy? Do you render consulting services or other form of services that require to find and connect with you?

    Sit tight, this is for you!

    According to Think with Google, one out of every three Google search is location based. Besides, searches that include ‘Best’, ‘near me’, ‘where’ have been on record increase recently. 

    This is why Search Engine Optimization is key to success of your business, if you run an active website and put up content at least once a month.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search

    SEO Tips for Local Business to Get More Customers ?

    1). Technical S.E.O.

    2). Keyword Research.

    3). On-page S.E.O.

    4). Consistent Blogging.

    5). Content Distribution.

    How Does Technical SEO Help Local Business?

    Technical SEO will audit your website, find and fix web development issues that normally prevent Google from displaying your website in search results.

    It can be very frustrating when you invest so much in putting up a beautiful website, publish engaging content, but prospects cannot still find your business when they search online.

    What should you do?

    1). Get an SEO expert to audit your website.

    2). Fix all technical SEO problems.

    3). Submit your website for indexing in Google.

    4). Ensure your website’s XML Sitemap and Robots.txt file work.

    5). Ensure your website loads as fast as possible.

    How Does Keyword Research Help Local Business?

    Keyword Research helps you find the right words or phrases to use to refer to your business, what you do, what you offer, what stands you out and why prospects should buy from you.

    What Is Keyword?

    Keyword is the most search terms or queries that people have used to search for a particular idea, name, event, place or anything at all on search engines.

    best seo tips for local business -keyword research -contentkrush.com

    Why Does Local Business Need Keyword Research?

    You need keyword research to get into your prospects’ minds. When you do your keyword research well, you will be able to identify and select search terms that prospects are using to search for what you put online.

    When you use the search terms prospects are already using to find your business, they can easily find your website and content.

    How Do You Do Keyword Research?

    Learn to use any of these tools or techniques:

    1). Google Keyword Planner

    2). Moz Keyword Explorer

    3). Google Search Suggest

    4). Google Trends

    5). Google SERP ‘Searches Related’

    How Does On-page SEO Help Local Business?

    On-page SEO helps you better position your website and its content to be found in Google search. After doing keyword research, you will have list of keywords you can use to refer to your business, products and services.

    On-page SEO involves using these keywords correctly in the right places on your web pages and blog posts.  It also requires that you edit existing web pages and create new ones based on what prospects are searching for.

    How Does Blogging Help Local Business?

    Blogging or Content Marketing is the lifeblood of getting found online.

    80% of prospects research specifically what they want to buy online, read reviews, compare prices before buying. While some buyers search for particular problems that what they want to buy will solve for them.

    Blogging as part of SEO strategy for local business will help you plan, publish and promote content that meet all these needs.For blogging to work for small business, your blog posts must be tied or related to your business. Though you should avoid talking too much about your business.

    You get more people to visit your website when you genuinely help them solve problems.

    What should you do?

    1). Have a clear, sustainable SEO blogging strategy

    2). Do keyword research to refine your content ideas

    3). Be consistent with your blog posts to encourage followership

    4). Share your blogs across social media, Quora, Medium & other relevant platforms

    5). Get features for your blog posts on relevant high-traffic niche websites

    How Does Content Distribution Help Local Business?

    Content Distribution gets you brand visibility, increase awareness, get you web traffic and back links to your website.

    Talking in business terms, distributing your blog posts via paid channels bring you consistent traffic, referrals, name mentioning, get you more leads which will in turn increase your sales.

    best seo tips for local business -keyword research -contentkrush.com

    In SEO terms, your website will get more credibility with search engine and you will earn more back links to your website which will help you rank higher in search results.

    What should you do?

    1). Use Facebook ads to promote your blog posts.

    2). Use LinkedIn sponsored content to promote blog posts.

    3). Follow social influencers and share your posts with them

    4). Send your blog posts to relevant bloggers for paid or free feature

    5). Promote your blog posts via email campaigns

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
  • Content Marketing
    get free website audit -contentkrush.com

    Get Free Website Audit to Know Why Your Website Desnt Show in Google

    - by ObadeYemi

    SEO audit, also known as website audit, is the beginning of effective SEO (Search Engine Optimization) strategy.

    How about free SEO Audit for your website?

    SEO Audit helps you unravel technical SEO and on-page issues you need to fix on your  website as well as opportunities for content marketing and link building.

    On the average, organic traffic (from web searches) makes up around 30% of overall website’s traffic. It also can deliver upwards to 20% – 25% conversion rate; according to SEOclartiy.

    WTF is SEO Audit?

    SEO audit involves analyzing your website content and pages for insights, problems and improvements to be made in order to improve performance in organic search and get more organic traffic from web searches from both desktop and mobile devices. 

    You can call SEO Audit a process of altering and strengthening a website’s online visibility; especially but not limited to organic web search.

    Bad news, if your website has not undergone thorough SEO audit for at least once. Why?

    You could be investing so much money, time and resources trying to patch a problem you could outrightly solve in a day and then move on to better online visibility, both via organic search and other related channels. 

    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours. 

    request for free seo audit -website audit

    Why Is Website Audit Important?

    SEO Audit reveals typical issues with important components of a website such as content -related issues, site architecture, indexing, backlink analysis and social-media engagement. 

    What Website Audit Report Reveals?

    SEO audit report presents insights into: 

    1. Technical SEO issues
    2. On-page SEO fixes
    3. Content Optimization issues
    4. Keyword opportunity and difficulty
    5. Potential web traffic volume and sources
    6. Analysis of top competitors in organic search
    7. Backlinks opportunities

    Benefits of SEO Audit?

    It’s rare to find a single report in Digital Marketing that provides huge benefits like these but SEO audit done by seasoned expert could provide you with the following:

    1. Keyword Optimization & Ranking Opportunities
    2. Right Content Optimization Approach
    3. Actionable Link Building Strategy
    4. Insights into Competitors’ Strength in Organic Search
    5. Competitor’s Backlink Profile & How to Leverage It
    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours.
  • Digital Marketing Updates
    Online Marketing Updates Ep 02

    Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

    - by ObadeYemi

    Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

    Instagram Dives into e-Commerce with a Rumoured Shopping App, Google Chrome Address Bar Now Shows Search Results, Facebook User Engagement Declines by 42%.

    Here is my recap of what happened in the world of online marketing during the week.

    Online Marketing Updates by ContentKrush gives you latest news in Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Email Marketing and Social Media Marketing in the past week.

    Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

    Google Dataset Search is a new service to find data from sciences, government and selected news organizations. 

    Using dataset schema, publishers, agencies, organizations and companies can mark up data to get their data file included in the new Google Dataset Search engine. 

    What’s the catch?

    Dataset Search allows searchers to find datasets on many topics across environmental and social sciences, as well as data from other disciplines including government data and data provided by news organizations. 

    Google Dataset Search Engine Launched 001

    Google Dataset Search Engine Launched

    Google Dataset Search feature will be used by scientists, data journalists, data geeks and anyone who is curious about the data behind a specific topic.

    Finding data for research has never been easier!

    What should you do?

    Mark up your published data web pages (like survey, market research, reports, stats or any form of well organized insights) so that Google can display it to searchers within this new vertical search feature that is still in Beta stage.

    Log on to https://developers.google.com/search/docs/data-types/dataset to find guidelines for featuring your data in Google Dataset Search Engine.

    Read up —>  Search Engine Land

    Instagram Dives into e-Commerce with a Rumoured Stand-alone Shopping App.

    If this comes through, Instagram users would be able to search for products and make purchases directly in the app -according to The Verge reports.

    Instagram is yet to comment on this report by The Verge though.

    instagram shopping app

    instagram shopping app

    What’s the catch?

    It’s been more than a year since Instagram opened up shoppable organic posts to apparel, jewelry and beauty brands.

    Also In June, Instagram offered a shopping bag icon to a select number of retailers, allowing them to add an e-commerce element within their Stories. 

    And as such, Instagram already has a sufficient number of retailers and advertisers already pushing products on the platform. So it may happen sooner than expected. 

    What should you do?

    If you sell online or do marketing for e-Commerce business, be prepared!

    Follow relevant influencers and blogs where you can get all the gist before anyone else, so you can jump on Instagram shopping app when it finally rolls out.

    Read up —–> Marketing Land

    Google Chrome Now Shows Search Results in the ‘Omnibox’ Bar by Default.

    Google Chrome 69 ‘omnibox’  bar now allows you to type in URLs or search queries, as it shows you search result answers to what you type.

    This new feature is similar to how Google search works, but now shows directly in the Google Chrome latest version that was released on Tuesday September 4, 2018.

    Chrome Omnibox search bar

    Chrome Omnibox search

    What’s the catch?

    Google Chrome 69 Omnibox will show answers directly in the web browser address bar without you having to open a  separate tab.

    It can show rich search results on public figures, sporting events, instant answers like the local weather forecast and translation of a foreign word.

    What should you do?

    Enjoy the new Google Chrome 69 Omnibox search bar as you can do more within a browser now. You won’t need to open a million web browser tabs because your work spreads across multiple web pages!

    Read up —–>  Search Engine Land

    42% of Facebook Users Stepped back from Daily Activity and Engagement. -Pew Survey June 2018.

    According to new survey data from the Pew Research Center (June 2018), 42% Facebook users have stepped back from daily activity and engagement.

    This stands in marked contrast to a March 2018 Pew survey that found 74% of Facebook users visited daily while 51% visited multiple times a day.

    Decline in Facebook Engagement -Pew Survey Data June 2018

    Decline in Facebook Engagement



    What’s the catch?
    To corroborate this sharp decline in usage and engagement revealed by Pew Survey, Facebook’s Q2 results shows that its daily active user metrics were flat in North America and declined in Europe.

    The totality of the Pew survey evidence and other polls by Reuters (March 2018) argues that many Facebook users have become ambivalent and less engaged, especially since the notorious Cambridge Analytica data scandal.

    What should you do?
    Do not rely solely on your huge Company page followers to help spread your brand message, as this is becoming less effective in terms of reach and user engagement.

    It is time to make your brand, business, organization or client more human on Facebook. Think of user engagement campaign that can make your target audience take ownership.

    This way you keep your conversations, advocacy and loyalty in top gear.

    Read up —->  Marketing Land

  • Digital Marketing Updates
    Online Marketing Updates Ep 01 -Facebook test 'things in common' label

    Online Marketing Updates Ep 01: Facebook ‘Things in common’ Label , Uberall ‘Near me’ Search Report & More

    - by ObadeYemi

    Facebook ‘Things in common’ Label is currently in Testing Phase.

    Uberall ‘Near me’ Search Report Reiterate Power of Local Searches, Podcasting Experiences Meteoric Rise & Google Ads Introduces ‘ad strength’.

    Get the full gist on Online Marketing Updates by Content Krush.

    Online Marketing Updates gives you latest news in Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Email Marketing and Social Media Marketing in the past week.

    On Online Marketing Updates Episode 01, Aug 31, 2018:

    82% of Smartphone Shoppers Conduct ‘near me’ Searches. Uberall Report.

    Podcasting Experiences Meteoric rise as Listeners Increase by 23% While Revenue by 86%.

    Google Ads Introduces ‘Ad strength’ Indicator and Reporting for Responsive Search Ads.

    Email Marketing Turns 40 this Year. And So What?

    Details below:

    Facebook Tests ‘Things in common’ Label to Step up User Engagement.

    Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not friends with or connected to.

    Facebook-Things-in-Common-label-test-screenshot

    What is the catch?

    Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above comments on business, brand and media Page posts from users who are not Friends, but may share common interests and experiences.

    What should you do?

    If you run a media, business, brand or company page on Facebook, watch out for this brand new feature when it becomes fully functional. It may be opportunity for companies to get closer to Facebook user.

    Read up —> Marketingland

    You have problem getting your business found online? Get FREE SEO AUDIT for your website now. 
    
    

    82% of Smartphone Shoppers Conduct ‘near me’ Searches -Uberall Report.

    Uberall released data from their new “Near Me Shopping Report” that consisted of responses from more than 1,000 smartphone owners in the US.  

    The report shows that 69 percent of smartphone owners use their devices to help them shop -82 percent of them had done “near me” searches before.

    uberall near me report 001

    What is the catch?

    While Google previously said at different points that “local intent” search constitutes 30, 40 and even 50 percent of mobile queries.

    Uberall “Near Me Shopping Report” further confirms that online shoppers trust search results to direct them to where to buy near them.  

    What should you do?

    Create ‘near me’ posts (and possibly pages) for your eCommerce site, local business, consultancy service or any location-based venture at all.  

    Optimize the posts for search, because 90% of searchers click the first 3 results.

    Read up –> Search Engine Land

    Podcasting Experiences Meteoric rise as Listeners Increase by 23% While Revenue by 86%.

    Nielsen Fanlinks 2018 Q3 survey reported that “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

    While an Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.

    Podcast meteoric rise 001

    What is the catch?

    With a growing number of households tuning in to podcasts on all types of subjects in every imaginable genre, there is ripe opportunity for marketers to engage a captive audience. 

    Nielsen Fanlinks 2018 Q3 survey also ties users’ podcast genre and content preferences to their purchasing behaviors. 

    For instance, some of the thirty-seven million avid fans of music podcasts in the US happen to index higher for purchases of beer, liquor, pet care, tea and baby food products. 

    What should you do?

    Start looking at podcasting for a spot in your marketing mix.

    Depending on the genre or topic areas you want to explore, you could use interest and behaviour based data from Google Analytics and Facebook Insights to strategize how to reach new horizons with your brand messages through Podcast. 

    Read up —> Martechtoday

    Google Ads Introduces ‘ad strength’ Indicator & Reporting for Responsive Search Ads.

    The new Ad strength measures relevance, quantity and diversity of the Ad copy in responsive search ads.  The indicator ranges from “Poor” to “Excellent” and provides suggestions such as “Add more headlines.”

    Google Ads Introduces 'ad strength'

    What is the catch?

    Google want advertisers to have at least three ads per ad group and responsive search ads are aimed at helping advertisers meet that goal. So, more Ad copies with an Ad group should drive more impressions and clicks for an ad group overall.

    Starting in early September, Ad strength will be available as a column in Google Adwords interface.  It will show up in the Ad creation interface for responsive search ads over the next few weeks.

    What should you do?

    For your next Google Ads campaigns, ensure every Ad group has at least three ads which includes a responsive search ad.  Responsive search ads should have at least 5 headlines.

    Read up —-> Search Engine Land

    Email Marketing Turned 40 this year. And So What?

    On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects.  Despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company.

    Email marketing tunrs 40 years 001

    What’s the catch?

    Email marketing is still the most effective digital marketing channel for businesses across all industries. It was responsible for 20% of the average business’s revenue in 2017, according to a Relevancy Group study conducted with OneSpot.

    Email Marketing is far from dead, it is just that marketers and business owners use it the wrong way. 

    With strategic email segmentation, personalization and content development, you can to stand out in crowded inboxes and maximize conversions for your business. 

    What should you do?

    Test every email campaign, test every single element to know what works and what to stop. Test call-to-action color, offer types, timing, headline, ‘from name’ and every other thing you can think of.

    Besides, you can try your hands on Interactive Email solutions.  

    Read up —-> Marketing Land

    That’s a wrap on Online Marketing Updates by Content Krush for this week. Share your thoughts, opinion and comments in the comment below.

    You have problem getting your business found online? Get FREE SEO AUDIT for your website now.
  • Content Marketing
    Sell more with google my business listing

    Google My Business Listing: Three Ways You Can Sell More for Free

    - by ObadeYemi

    GOOGLE My Business has been around for a while, but many business owners don’t seem to know they can see use its interesting features to sell more for free.

    What if I show you how to take booking directly from Google Search results using your Google My Business listing?

    For local businesses especially, you should attach as much importance to your Google My Business listing as you do your Facebook page.

    Why Get on Google My Business?

    WHEN we are in the process of making an important purchase decision, sometimes we go online looking for something nearby—a hair salon, a pharmacy, a car dealership. Recent data on popular search queries show this one of the most common searches.

    Google My Business Listing: local-search-location-qualifier

    Google My Business Listing: local-search-location-qualifier

    In fact, more than one-third of all mobile searches are related to location.

    What Is Google My Business?

    GOOGLE My Business is a free and user-friendly tool for small businesses, organizations and blue chip corporations to manage their online presence across Google properties which include Search and Maps.

    LOCAL businesses,  can add, verify business physical location among other contact information on Google My Business. This can both help prospects find you and tell them the story of your business. 

    You can get free SEO audit on your website to see how your website is performing in organic search and what 
    you can do to get better results, if you grab the opportunity fast enough before other smart businesses 
    take all the available spots. REQUEST for FREE SEO AUDIT NOW

    How to Sell More with Google My Business Listing?

    • Google My Business Post
    • Messaging with Google My Business
    • CTA directly from Google My Business Listing

    Selling with Google My Business Post

    GOOGLE My Business Post is an easy way to help attract new customers and build relationships with the customers you already have.

    WITH 82% of people turning to search engines to find local information, your GMB listing is the ideal place to showcase what is unique about your business.

    YOU can use GMB Post feature to highlight special offering, promotions or an upcoming sales/marketing event that prospects or customers may find interesting when they search online for your business.

    What Can do with Google My Business Post?
    • Share new, exclusive special offers or promotions
    • Promote events at your local office or elsewhere
    • Take reservations directly from listing
    • Take newsletter signup directly from listing
    • Drive traffic to particular landing page
    • Highlight your most sought-after products, new arrivals or incentives

    YOU have an active Google My Business Listing? Post now.

    Google My Business Messaging

    GOOGLE My Business allows you to add ‘Message‘ button with which you can chat directly with customers who find your business listing on Google Search.

    ISN’T it awesome that prospects do not necessarily have to visit your website before they can make enquiries?

    MAKING provisions for how you can respond fast to customers or prospects who message you via GMB Listing can help you answer their questions, tell your brand story, and attract more people to your business. This also shows prospects how you handle requests promptly.

    GOOGLE My Business Messaging is here to help you cut short buyer’s journey. Would you gladly take advantage of it?

    receive message with google my business listing

    How to receive message with google my business listing

    How to Take Enquiries via Google My Business Messaging?

    To turn on messaging with customers:

    • Sign in to your GMB account
    • Look for the “Messaging” card in the Home menu
    • Provide a phone number that can receive SMS messages

    PLEASE NOTE: When using SMS messaging for GMB Messaging, standard message and data rates may apply.

    What Not to Ask with Google My Business Messaging?

    • Credit card details
    • Password or other login details
    • Identification number (eg SSN, Driver’s License/International Passport number)

    Google My Business Booking

    IF you run a local store, clinic, massage parlour, beauty salon, barber shop or render any form of consultancy services, you can make it easier for prospects to book your services right in Google Search results page.

    THIS is an opportunity to take your local business ahead of competitors. Include ‘Book Online‘ button your on Google My Business listing and you will be alright!

    ONLINE readers can become paying customers in under a minute, if they can book an appointment with you directly through your Google My Business listing.

    Steps to Take Direct Booking with Google My Business?

    • Create GMB Account
    • Confirm physical address with GMB verification team
    • Check if your business is on Google reservation partners
    • Manually request for ‘Book Online’ button on dashboard (optional)
    • Enroll with scheduling provider (from Google partners)
    how to take booking with google my business listing

    how to take booking with google my business

    GOOGLE has not only made getting leads via web searches easier but also enabled Google My Business with powerful ‘sales magnet’ features that can attract customers to local business just by showing in organic search results.

    IF you do not have an active Google My Business account, open one right away. Follow steps in this article to share posts, receive messages and take bookings directly via your Google My Business listing FOR FREE.

    MEANWHILE, you can get free SEO audit on your website to see how your website is performing in organic search and what you can do to get better results, if you grab the opportunity fast enough before other smart businesses take all the available spots. REQUEST for FREE SEO AUDIT NOW…

  • Article
    SEO for YouTube Videos -tips to grow your channel

    SEO for YouTube Videos: Tips to Grow Your Channel

    - by ObadeYemi

    SEO for YouTube videos is one  easily accessible arsenal that most marketers are not tapping into at the moment.

    A lot of marketing funds is going into making and promoting videos worldwide, but a lot of people are yet to know how to use these few tricks to make their YouTube videos continue to gain views, get more engagement and grow their YouTube channel with no budget.

    Yeah, SEO for YouTube won’t cost you money!

    Since nothing is free on the Internet, you can send me that part of your marketing budget that learning these SEO for YouTube videos tricks will help you save though. I really do not MIND. Lol!

    SEO for Youtube videos -Youtube statistics

    SEO for Youtube videos -Youtube statistics

    Now, let’s get into it real quick.

    Why Do SEO for YouTube Videos?

    • Rank for keyword in organic search
    • Rank video in YouTube search
    • Rank video for “up next” and “suggested” videos by Youtube algorithm

    Rank for Keyword in Organic Search

    SEO for YouTube could help you rank for certain keywords in organic search. Sometimes, search algorithm consider videos as better answers to search queries. And as such, it ranks videos search results ahead of text (article) for such search queries.

    For keywords that you can create how-to videos or practical tutorials for, please prioritize making video ahead of writing long form articles. This will help you get ahead of existing articles and provide opportunity for higher audience engagement.

    SEO for YouTube videos -ranking for keyword in organic search

    SEO for YouTube videos -ranking for keyword in organic search

     

    Rank Video in YouTube Search

    SEO for YouTube videos can help you rank a video ahead of other old videos. It seems, people ignore this part of YouTube being a search engine.

    I have used the tweaks you are about to learn to rank a newly uploaded video ahead of existing videos on 100% the same topic over and over.

    If you get these SEO for Youtube videos  tweaks right, you can make your new video to rank ahead of a competitor video that already has hundreds of thousands of views.

    That is top secret. Right?

    Trust me, this can get you a peck (if not a kiss) from your cute boss. If your boss aint thou, no need!

    SEO for YouTube videos -ranking video in youtube search

    SEO for YouTube videos -ranking video in youtube search

    This is what happened.

    Mark Zuckerberg, CEO of Facebook, visited Lagos Nigeria that year. He visited Andela precisely. Andela where Mark visited put up the video first and it was getting all the buzz.

    Then, we uploaded ours, which was not much different from the first video. BUT, alas, SEO for YouTube magic put our video ahead and we were able to share out of Andela’s buzz, probably 24 hours after they had been enjoying the fame that came with Mark’s visit

    You like to pull that sort of stunt too? Read the post to the last full stop and do what you learn.

    Rank Video for “Up next” and “Suggested” Videos

    This one does not need much stories, SEO for YouTube videos can help your video to be suggested to people viewing similar videos as ‘Up next’ or related videos that normally line up on the right side of the currently playing video.

    What mostly influences, based on my experience with optimizing YouTube videos for organic growth, is video tags. If you can get your video tags right, you will get on these spots quite often.

    Up next are the SEO for YouTube video tweaks you have been waiting for.

    Embrace them with the whole of your heart please!

    SEO for YouTube Videos Optimization Checklist

    These are steps you should take to optimize your Youtube videos:

    • Video Keyword Research
    • Video Title Optimization
    • Video Description Optimization
    • Video Tags Optimization
    • Video Caption & Subtitle
    • Catchy Thumbnail
    • End Screen Videos

    Video Keyword Research

    Video keywords for YouTube can be researched using Google Trends, Google Search results among other paid tools. Wanna know how to use any of these tools for video keyword research? Use the comment box to make your request.

    Why Use Video Keyword?

    Both YouTube and Google Search algorithms already identified certain terms as Video Keywords because they have been used to index existing videos.

    Using Video keyword identifies new videos you just uploaded with the existing videos in search engine index and helps them rank higher than videos uploaded without using video keywords.

    Where to Use Video Keywords?

    After researching and selecting video keyword for your YouTube Video, these are the places you should use it:

    • Video Title
    • Video Description
    • Video Tags

    Video Title Optimization

    Do video keyword research to identify keywords that both Google and Youtube already identified with videos. Use video keywords to start your video title by adding more words to make the title more narrative.  

    YouTube video title used too quite long before. But, it has been recently pegged at 100 characters.

    So, you have 100 characters to use video keyword to write curious, exciting, hilarious, ecstatic or whatever type of title that clearly states what the video is about and why it should be viewed.

    Avoid using click bait though. It could hurt growth of your YouTube channel in the long run.

    SEO for YouTube videos -Video Title Optimization

    SEO for YouTube videos -Video Title Optimization

    The two videos with less than 4k views put together rank ahead of an older video with more views by a more popular channel. Why? 

    YouTube video title optimization.  

    INTERESTING READ: Digital Marketing Tools for Small Business in Nigeria

    Video Description Optimization Tips

    • Make your video description at least 250 words.
    • Optimize your video keyword for the same video keywords you used the in Video Title.
    • Include links to your website, social media other channels where you can be found video description.

    Include your Channel subscription link in your video description. Don’t forget. Don’t!

    Video Tags Optimization

    Video Tags  are very critical to other videos that Youtube will show your video beside. Include more keywords (both video keywords and other relevant search terms) in the video tags.

    Video Tags Optimization Tips

    • 8-10 video tags are great; make them short and topical.
    • Lengthy video tags are NO NO.
    • Use similar terms, concepts or popular terms synonymous with the theme/topic idea of your video for tags.
    SEO for YouTube videos -Video tags optimization

    SEO for YouTube videos -Video tags optimization

    Video Caption/Subtitle Optimization

    There are various options for video subtitle, but make sure you subtitle your video so they could rank high in Youtube.

    You could copy and paste video description for subtitle, since most effective tools/techniques for subtitle are paid.

    These are 4 ways to go about YouTube video caption or subtitle.

    Using Catchy Video Thumbnail

    Create custom catchy thumbnail that will briefly explain (hint) the video content with attention-grabbing images and text. The usual temptation is to use one of the 3 suggested clips from your video after uploading it as your thumbnail.

    But, if you truly want your video to attract viewers, use custom thumbnails for every new video you upload on YouTube.

    YouTube End Screen Videos

    Use the End Screen option to add link to other videos or playlists to a new Youtube video.

    You can use any of the End Screen video templates (or customize yours) in order to link more videos on your channel to the one currently playing.

    SEO for YouTube videos -YouTube End Screen Videos

    SEO for YouTube videos -YouTube End Screen Videos

    Trust you have learned new SEO for YouTube videos tweaks that could make your channel rock without popping millions of dollars.

    Hang around for some cool YouTube channel growth, if you found this piece valuable.

    You have other YouTube optimization hacks too? Use the comment section please.

  • Article
    how to start a blog -why start a blog

    How to Start a Blog: Why Small Business Needs Blogging

    - by ObadeYemi

    How to start a blog was thoroughly dealt with in one of my recent posts. But, most of the questions I came across thereafter was why should a businesses invest in blogging.

    Ordinarily, business blog is a marketing asset, just like company social media pages. Making a business owner to accept to start a blog has not that being that ordinary though.

    This is why I decided to follow up the how to start a blog for small business in Nigeria post with this; answer all possible questions regarding what a business will gain from blogging consistently.

    What makes blog different from website?
    A blog is a journal on the internet or your online diary which you frequently update to keep your audience up to date about you or your business. While a website is a collection of web pages or documents which are accessible via the internet.

    Only e-commerce websites and a few transactional websites get frequent updates with fresh content while many other businesses leave their webiste to become mere online brochure.

    Yet, these dormant websites need leads and new businesses from online users. What an irony?

    If your website is optimized for search, your meta tags, image alt text, inbound and internal links are intact, you have a wonderful traffic-generating website. #wehdonesir!

    Let’s flip the script and reason like a prospect for a moment…

    You have a burning issue to solve. You Google and find a website that sells what solves the problem or offers services that can resolve the issue. Clicking through to the website, you find out more about the organization on their website.

    how to start a blog

    how to start a blog

    You take their contact details and plan to reach them later. To be honest, you have an idea of who can solve the problem already but there is so much uncertainty as to how that problem is actually going to be solved.

    What small business blog offers prospects?
    Over time, a blog is supposed to address issues, answer questions common to the industry, support or criticize school of thoughts on matters arising.

    In order to give prospects reasons to contact you immediately, you must have, through your blog posts, identified problem(s), provided perspectives to his situation, proffered solution to his problem and positioned your business to effectively tackle the problem.

    Your company website introduces your business to the world as a problem solver. It is a consistent blog that helps the world start solving their problems even before they get in touch with you.

    Why you need to know how to start a blog?
    Whatever form of value you offer, using blog to explain your processes, share your success stories, take a stranger through how you have solved similar problems is not impossible.

    One thing is certain, every business that has a product to sell has a story to tell.

    Blogging is one effective means of telling your story as a business. When you run promos both online and offline directing prospects to your website, it is a vibrant blog that can make first-time visitors come again after the first encounter.

    What can small business blog about?

    • explain your product design processes
    • answer ‘FAQ’ questions about your product
    • provide interactive guide to how best your product works

    So many milestones can be achieved small business blog. But, please, don’t use it to blow your honorable trumpet. A blog that is too salesy get boring quickly.

    How will blog benefit small business?

    • Conversion
    • Customer satisfaction and retention
    • Brand awareness
    • Direct sales
      Subscription to newsletter

    It may interest you to know that your entire buyer’s journey can be summarized into a blog post.

    How to capture buyer’s journey with small business blog?

    Use links within the blog post to direct readers to landing page, product pages or other pages
    where they can take profitable action.

    A blog post could contain text, images, links and a video. While the plain text addresses a particular topic that the blog post is about, you can embed internal links that lead a reader through the conversion process in clickable texts.

    Besides text and links, well-crafted images (with Alt text and descriptive caption) can help buttress your topic.

    Use Images within the blog post to break down seemingly complex process your customers might have complained about in their feedback

    Such instructive blog post can come in handy when your online customer service rep needs a bullet-point to support his/her response to customers’ complaint. Your rep could forward the link or refer the customer to read further.

    Use Video to engage prospects.

    There is practically nothing any business does that video cannot be used to demonstrate. A video can be used to explain an offer, your CEO could address customers using video on your blog post.

    Customers’ experiences can be made into series of short videos. Think of everything you can do to attract and retain customers, a short –less than 15mins max- video will blow your mind in terms of engagement.

    How to a start a blog -business blogging

    How to a start a blog -business blogging

    What are the roles of blogging in marketing?

    This bothers on the content strategy for your blog. Of course, you do not want to wake up
    tomorrow morning a blogger for your business without clear, concrete, sustainable plan for research,
    development, distribution and promotion of your blog.

    As you choose topics, titles prior to blog content development, have at the back of your mind which of your buyer personas that particular blog post is meant for.

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Also take into consideration, what stage of the purchase funnel the buyer personas are before
    developing the content of your blog post.

    You don’t want to target everybody and you don’t want to address more than a particular topic
    per blog post.

    A blog post could be aimed at attracting strangers to your business, convert new visitors to leads, closing leads to customers or delighting existing customers so they
    become promoters of your business.

    To attract strangers, your blog post should identify and explain a particular problem. To convert a visitor to a lead, you could blog about an offer while you place a call-to-action for that offer or similar offer in a conspicuous place of the web page.

    To close leads into customers, your blog post should position your product or service as the solution to the problem already identified and explained.

    Some copy-writing plus appraisal of your offers is allowed here, but be careful not to over-do it.
    For customer delight, you could blog about how your brand makes life better for customers. You could address after-sale complaints made via such blog posts. Customers’ suggestions could be the center of blog posts like these as well.

    By sincerely putting yourself in your existing customers’ shoes, you definitely will know what to blog about that will promote customer loyalty.

    how to start a blog -what small business can blog about

    how to start a blog -what small business can blog about

    Whose duty should blogging be in my organization?

    Much as everyone in your organization may not be good writers, everyone is eligible to make contribution
    to a successful business blog.

    After you have outlined topics relevant to your purpose, every prospective contributor to your blog content should be guided your blog content mission statement.

    It is advisable to have someone or a team dedicated to developing content, distributing and promoting your business blog.

    This brings some sense of responsibility. Though, content development should not be limited to this person or team. The reason is that the idea some people within your organization will give towards your blog content could be amazing.

    Everyone who interacts with customers, whether in sales, marketing or customer service, should be encouraged to contribute towards your blog. It could be what a customer confide in them or what trend they notice in consumers’ behavior that would trigger your hit blog of all time.

    Everyone can’t blog for your business, but everyone has the potential to make meaningful impact on your blog as a stakeholder.

    Hope you found one or two reasons why you need to learn how to start a blog today.

    How To Start A Blog in 2017 : Beginners Guide To Blogging

  • Content Marketing
    Digital marketing tools for small business

    Digital Marketing Tools for Small Business in Nigeria

    - by ObadeYemi

    Digital marketing tools help your content and campaign with actionable metrics, insights that you can use to measure the performance of your marketing activities against your budget, against competition, at the same see how decipher how you are relatively fairing in your market.

    Digital marketing tools make the world of online marketing go round!

    These are 25 Digital Marketing tools for:

    1. Social Media Monitoring -Hootsuite, HubSpot
    2. Bookmarking and Content Curation -Scoop.it, Flipboard, StumbleUpon, Digg, Diigo
    3. Competitor Research -Ahrefs, Moz, Similarweb
    4. Rank Tracking -Serplab, Serpstat
    5. Keyword Research -Kwfinder, Longtailpro, Mangools
    6. Email Marketing -GMass, Hook Line Dynamic, Bee, Sendloop
    7. Blog Promotion -Drumup, Quora
    8. Audience Engagement -Chatbot
    9. Visual Content Creation -Canva, Design Wizard
    10. Link Building -Linkarati

    Whether you are a pro Digital Marketer, business owner, or a newbie in online marketing, there is a new Digital Marketing tool for you to learn on this list.

    Here we go!

    Digital Marketing Tool for small business Definition-of-SEO

    Digital Marketing Tool for small business

    Digital Marketing Tools for Social Media Monitoring

    Hootsuite

    Hootsuite is a funktastic social media management platform for scheduling, curating content, measuring the impact of your social media activities on your brand, and monitoring conversations that matter to you.

    For scheduling social media posts with Hootsuite across multiple channels (and then vanish into thin air), I am guilty as charged!

    But Hootsuite, as Digital Marketing tool,  is far more than merely scheduling social media posts.

    With Hootsuite, you are blessed with a simple dashboard that shows you what is happening across your social media pages from different channels on the go.

    With full package, you can use Hootsuite to get your team members to work on the same dashboard, create contests to grow followers and integrate other apps that will make you perform better.

    HubSpot

    Hubspot Social Media Monitoring Tool is good for tracking mentions about your brand. It is a Digital Marketing tool that lets you follow lists of selected contacts on Twitter. You could as well engage with their posts alongside your team members. 

    [bctt tweet=”@Hubspot Social Media Monitoring Tool is good for tracking mentions about your brand.” username=”obadeyemi”]

    Digital Marketing Tools -Hubspot Social Monitoring Tool

    Digital Marketing Tools -Hubspot Social Monitoring Tool

    Monitoring your social media activities helps you create content and social media posts around conversations already happening among the selected contacts that you are following. This makes interacting with your posts more organic as they contribute to what is on ground.

    To do this, you will need to create stream(s).

    What is Stream?

    Stream is the search that HubSpot uses to monitor conversations on Twitter and display them in your Social Monitoring tool. In addition to creating your own stream, you can view streams of your timeline, mentions, retweets, and sent messages.

    Be it about scheduling posts or adding user accounts, Hootsuite has been of immense help to me. I’d even recommend Hubspot as it helps in publish and monitor content and activities of our social accounts besides throwing light upon the channels that are actually affecting our sales volume.Jonny Pean (SEO Analyst and Finance enthusiast at The Finance Wand).

    Digital Marketing Tools for Bookmarking (Content Curation)

    Scoop.it

    Scoop.it turns everyone to a publisher. So, they say!

    As its name sounds, it allows you to scoop sweet content from various sources. You pool these content together to create an online magazine kindof. Thereafter, you have only one click to serve your followers across social media and blog (WordPress) with your scoop.it magazine.

    Is scoop.it like every other content curation platforms?

    Hell no!

    You can create your own scoop, you can steal from other users’ scoops and you can scoop from web pages outside of scoop.it.

    [bctt tweet=”You can create your own scoop, you can steal from other users’ scoops and you can scoop from web pages outside of scoop.it.” username=”obadeyemi”]

    Scoop.it also allows you to export your curated content in PDF format so, you can publish on WordPress or use it for other purposes.

    Flipboard

    You want to organize stories about a particular topic/idea from across the world? Get on Flipboard.

    With Flipboard, you identify an area of interest you are passionate about, then you read, collect and share stories about it.

    Flipboard boasts of having content from respected publishers and notable thought leaders. So, you are not collecting wannabe pieces of content for the sake of curating content.

    There are stories from Vogue, CNN, Rob Walker, SF fashion Bloggers on Flipboard. All you need do is to flip the stories.

    Flipboard is a special Digital Marketing tool because it has Bookmarklet and Chrome Extension for bookmarking an interesting story you come across on the web without getting out of your current browser.

    Get the Flip It Chrome Extension here. Henceforth, to flip the story to your board, click the Flip It button on Toolbar. Flipping stories is that simple!

    Stumbleupon

    StumbleUpon surfs the web, discover content you may find interesting and recommend it to you. It is a web content discovery engine and that makes it a beloved Digital Marketing tool.

    Beyond the well-laid out dashboard, StumbleUpon automates combination of machine learning with human opinions to select content based on a user’s personal preference.

    It allows users to rate websites. This lets it update personal profile of the user to be able to know more what type of content works for the user.

    StumbleUpon has both interest filter and content filter. Interest filter allows user to select content based on interest or topics while content filter determines format of the content- like image, video or audio.

    Content recommended by StumbleUpon to users are determined by preferences identified by the user, web pages that the user thumbs up or down, user demographic information among other features.

    Digg

    Digg is a news aggregator with curated content on science, politics and viral stories that can be shared to Facebook and Twitter.

    Digg used to be a social news website which allowed users to dig or bury content. You dig what is good, you bury what is bad.

    [bctt tweet=”Digg used to be a social news website which allowed users to dig or bury content.” username=”obadeyemi”]

    You get it?

    Digg is called homepage of the Internet because it is a Digital Marketing tool that features great articles, videos, quality content that are part of trending conversations.

    If you really want to curate the most talked about stories in your field today, go Digg it!

    You can as well subscribe to Digg Editions so that these hot stories are delivered to your mailbox.

    Diigo

    Sometimes content ideas for (social media or blog) seem not to be flowing well.

    Well, to tell you the truth, shortage in supply of content ideas happens to everyone no matter how creative you are, though, at different levels.

    Diigo is here for your content ideas when you need a Digital Marketing tool to research content ideas. It is as exciting as bank alert. (lol)

    Why?

    You get to use a powerful online research tool and roll with endowed knowledge-sharing community that will help you solve your ‘what to write’ problem without sweating.

    Diigo takes pride in helping you with browsing, reading, researching, annotating, storing, organizing, remembering, collaborating, sharing pieces of information online that you will end up putting together to make your piece of content.

    It basically streamlines your content planning, researching and publishing workflow.

    These are what you can do with Diigo:

    1. discover interesting information as you surf the web
    2. build your own online library of these pieces of information
    3. keep tabs of all these scattered information by linking to them
    4. organize your information to your taste
    5. share information on social media by highlighting or annotating
    6. work better with your team members in your content production process

    Digital Marketing Tools for Competitor Research

    Ahrefs

    Ahrefs is that undercover Digital Marketing tool with which you find out why your competitors are ranking for what they are ranking for.

    [bctt tweet=”Ahrefs is that undercover Digital Marketing tool with which you find out why your competitors are ranking for what they are ranking for.” username=”obadeyemi”]

    Much as you don’t want to be blinded by the rat-race where you pursue your competitors for everything they do, you don’t want to turn a blind eye to what is going down in your market.

    For in-depth competition research, Ahrefs has your back. Always!

    What are Ahrefs Tools and Features?

    1. Ahrefs Competitor Organic Search Report
    2. Ahrefs Keywords Explorer
    3. Ahrefs Backlinks Analysis
    4. Ahrefs Content Explorer
    5. Ahrefs Rank Tracker
    6. Ahrefs Alert

    Ahrefs Competitor Organic Search Report: it provides you with analysis of competitors in terms of volume, sources, and the keywords giving them the traffic that is turn giving you ‘sleepless afternoon’.

    Digital Marketing Tools -Ahrefs Competitor Organic Search Report

    Digital Marketing Tools -Ahrefs Competitor Organic Search Report

    Ahrefs Keywords Explorer: it gives you ‘plenty’ keyword suggestions with difficulty score, annual search volume, CPC, Clicks, and more.

    Ahrefs Backlinks Analysis: it gives you backlinks data as you request it from its World’s largest index of live backlinks. Ahrefs actually crawl billions of web pages everyday and updates it backlinks index every 15 minutes.

    Ahrefs Content Explorer: it helps you research content that is already doing well for any topic idea you want to write about. With this you have an idea of how to produce a piece of content that rocks regarding the chosen topic idea.

    Ahrefs Rank Tracker: it tracks keyword rank on desktop, mobile and based on location. It also allows automated keyword ranking to keyword performance monitoring feel cool.

    Ahrefs Alert: it sets you up for email notifications for back links gained or lost by you or your competitors mentions on the web for certain keywords relating to you or your competitors monitors your niche to keep you abreast of new opportunities/campaign ideas.

    Moz

    Moz is actually my darling SEO tool. Maybe because I like Rand Fishkin’s swag or because I look forward to building my SEO consultancy from a couple of clients to a giant online marketing company that Moz is right now.

    What makes Moz toolbox full of SEO and other marketing solutions?

    1. Moz Keyword Explorer
    2. Moz Site Crawler
    3. Moz Open Site Explorer
    4. Moz Rank Tracker
    5. Moz SEO Toolbar

    Moz Keyword Explorer: it helps you discover and prioritize best keywords to target using  metrics such as total volume, average monthly volume, level of difficulty, keyword opportunity score, priority.

    Moz Site Crawler: it helps you with SEO site audit, crawl alerts and website diagnostics. From all of these, you are able to identify issues that your SEO performance and how to improve, crawl your website periodically to any crawling issues early enough to quickly fix them, check for indexing issues such as duplicate content, broken links and more. 

    Moz Open Site Explorer helps you analyze a website to discover:

    1. inbound links
    2. top pages
    3. linking domains
    4. anchor texts
    5. Spam analysis
    6. broken links

    You can as well use Moz Open Site Explorer to compare your back links metrics with that of selected competitors for better insights to help you with link building campaign.

    Moz Rank Tracker: it helps you track keywords and pages in order to save you time, improve ranking in SERP. Lots of technical jargon are associated with keyword ranking but take this home and you will very alright.

    Moz Pro’s powerful rank tracking software tool retrieves search engine rankings for pages and keywords, and stores them for easy comparison later. Moz.

    Moz SEO Toolbar: it is Moz toolbox that puts custom searches, page overlay, authority score, Links and other On-page highlighter in your Google Chrome browser.

    Download Mozbar right way.

    Similarweb

    Similarweb is your market intelligence accomplice for analyzing websites, industries and apps.

    Similarweb Web Analytics: this gives you insight into Web Traffic and Engagement, SEO and PPC keywords, Audience Interests, Traffic/Referral Sources, and Popular Pages.

    I guess Similarweb is mostly called that name because it lets you benchmark your website against competitors, in order for you to know what you are getting right or need to double up on. (My personal bias thou.)

    Similarweb SEO and PPC Keywords: this gives you keywords from both organic and paid search channels. These keywords include those that you who find in Google or Google Keyword Planner and trendy keywords you can use to create content for ongoing high-traffic conversations.

    Similarweb Audience Interests: this helps you find new target audience, prospects you can target with re-marketing, affiliates and publishers that have the kind of audience you are targeting.

    Similarweb Traffic Sources: this reveals to you the mediums that bring traffic to your competitors which you can leverage on to boost your referral traffic.

    Similarweb Poplar Pages: this gives you insights into top performing pages on your competitor’s website. This is a real magic wand if you know how to wield it.

    With Similarweb Popular Pages, you can leverage on knowing your competitor’s strengths and weaknesses to create better performing campaigns.

    Digital Marketing Tools for Rank Tracking

    Serplab

    Serplab is a Digital Marketing tool for checking Search Engine Ranking Position quickly, accurately and FREE.

    SERPLAB provides you with free google ranking checking. You can use it to find your websites or competitor’s google search ranking position in real time for selected keywords.

    Digital Marketing Tools -serplab

    Digital Marketing Tools -serplab

    To know the state of health of your website and to keep up with competition within your market, it is very important to regularly check your website and competitors’ websites.

    How to Check Google SERP Ranking with serplab?

    1. Choose country/location you target with your website
    2. Type in your URL
    3. Input selected keywords you want to know Google SERp ranking about (10 keywords max)
    4. Click ‘Check SERP Now’
    5. Within 3minutes, you will get top 10 rankings for the selected keywords.

    You can also automate Google SERP tracking for your website using serplab by registering.

    Serpstat

    Serpstat is Digital Marketing tool you can bank on to growth hack your business into SEO, PPC and Content Marketing success.

    It is all-in-one SEO tool for Backlinks Analysis, Rank Tracking, Keyword Research and Competitor Analysis.  

    Digital Marketing Tools -serpstat

    Digital Marketing Tools -serpstat

    Why use Serpstat for Rank Tracking?

    Serpstat has in depth algorithm that analyzes Search Engine Result Pages and saves data about top-100 domains for selected keywords.

    It shows exactly how selected keywords are doing in Google search in any selected city, country or language.

    Serpstat tracks unlimited number of keywords daily, provides fresh data and helps you effectively monitor competitors.

    You could share your Serpstat account with other team members for the sake of reporting without incurring additional cost.

    These are 7 Ways  to Become Serpstat Power User

    Digital Marketing Tools for Keyword Research

    Kwfinder

    So, all the keywords (short tail) that you can ever rank for have been taken. What will you?

    Kwfinder is the place of refuge. Run, run to it now!

    KWFinder is a keyword research and analysis tool which gives you tons of long tail keywords that have low SEO difficulty.

    Digital Marketing Tools -kwfinder

    Digital Marketing Tools -kwfinder

    While Google Keyword Planner plays the search volume prank on you with range, KWFinder gives you exact search volume data for selected keyword.

    Serpchecker panel gives you SEO difficulty for selected keywords, with which you have an idea of what keyword is worth dying for. Trying to rank for a keyword without considering its SEO difficulty is suicidal, hope you know.

    Learn How to Use KWFinder for Long Tail Keyword Research

    Longtailpro

    Long Tail Pro allows generate hundreds (thousands possibly) of Long tail keywords  based on a base keyword or multiple base keywords at once. And, this is done in a matter of minutes.

    Digital Marketing Tools -Long Tail pro

    Digital Marketing Tools -Long Tail pro

    The whole essence of searching for long tail keywords is to find keywords with moderate search volume that are not involved in neck-breaking competition. Selecting the right keywords to rank for determines how much traffic you get.

    Long Tail Pro was developed by an experienced Internet marketer who got frustrated after 5 years in online marketing and having tried various keyword research tools with no major success. If keyword research has proved to be a major problem to you, you are not alone.

    Grab Longtailpro subscription. You sure can get at least 800 longtail keyword suggestions based off Google keyword tool.

    Mangools

    Mangools is a Digital Marketing tool that combines keyword research, SERP analysis, rank tracking under on one platform. It offers you synergy, simplicity, user-friendly design.

    Digital Marketing Tools - Mangools (serpwatcher)

    Digital Marketing Tools – Mangools (serpwatcher)

    Mangools houses KWFinder, SERPChecker and SERPWatcher for better control of your rank tracking, keyword research and SERP analysis.

    SERPWatcher is the newest in this toolset. It take four basic inputs to start rank tracking for keyword positions on SERP -domain, location, keyword(s) and platform to track.

    I use a list of bookmarking sites, so that each article gets a bunch of backlinks right away (scoop.it, flipboard, stumbleupon, digg, diigo). For competitor research my one-stop-shop is ahrefs. I could double check in similarweb too. This research includes both content and keywords.

    For keywords I also use ahrefs and double check in kwfinder. And for the rank tracking I use my fav tool –  https://www.serplab.co.uk , which is free for 150 keywords and costs a few coins for each additional 500 keywords. Top tool.Anton (Owner of Anton Gorlin Photography).

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Digital Marketing Tools for Email Marketing

    Gmass

    GMass is a Digital Marketing tool that is added to Gmail to let you send bulk email, merge campaigns and setup auto follow-ups. It can also be connected to Google Sheets.

    GMass, like every other email marketing tool, allows you to personalize and schedule email campaign as well as track open and click rates.

    Digital Marketing Tools - GMass

    Digital Marketing Tools – GMass

    What make GMass unique?

    GMass allows you to set up and automate email sequence that follows up on your first email outreach until you get response.

    GMass is the real email marketing MVP!  

    Hook Line Dynamic

    Hook Line Dynamic is a Digital Marketing tool that helps you craft effective headline (or title)

    for email campaign, blog posts, or social media campaign.

    Email that is opened is like a gun with no bullet. Thus, you need to craft attention-grabbing email headline that is catchy enough to drive open rate and be candid enough not to disappoint readers when they read through.

    It use tone of your message -excitement, emotion, empowerment- to create catchy headlines which have worked wonders ever since it was launched.

    How does Hook Line Dynamic work?

    Hook Line Dynamic is based on a unique, proprietary formula that takes into consideration research on the feelings words evoke, expressiveness, readability, virality, and much more.

    The research behind it it based on thousands of people’s responses. The team behind the tool and methodology continues to research, survey and gather additional data. – Michelle Shaeffer.

    Bee

    Bee is a Digital Marketing tool for designing elegant, responsive email messages. If you ever used off-the-shelf email template and you liked it, this will blow your mind as it helps you build beautiful emails easily and quickly.

    Digital Marketing Tools - bee

    Digital Marketing Tools – bee

    Whether you are a digital marketer working for yourself or for clients, email marketing specialist, or an app developer, Bee has a drag-n-drop email building platform that designs mobile-friendly messages in no time; in no time at all!

    Bee is embedded in many user-friendly messaging platforms as email editor. You  can embed it in your app or platform as email builder.

    Sendloop

    Sendloop turns you to one-man-army email marketing team with its sleek email automation tool and email delivery gateway.

    For businesses that send daily transnational emails, Sendloop makes it easy to send the right email to the right audience at the right time without you having to work like round the clock.

    Sendloop Marketing Automation can be integrated into to a platform within few minutes.

    You can also easily add Google Analytics code to track performance.

    eCommerce business needs Sendloop because it helps trigger the right follow-up email messages and send to users who have abandoned their shopping cart among other ‘unfinished businesses’ online transactional activities.

    With Sendloop, Saas businesses looking for how to bring back users that have been inactive for some time,  or those who have not been able to successfully use a feature they have shown interest in can follow-up  with them.

    READ ALSO: Email Marketing: How I Built Email List of Over 7,000 Subscribers

    Digital Marketing Tools for Blog Promotion

    Drumup

    Drumup is a Digital Marketing tool that doubles as content marketing and social media management tool.  I find that really cool!

    Drumup ranks content and queues them for sharing via Twitter, Facebook or LinkedIn accounts. It lets you edit/delete posts, add recommended hashtags and @mentions, add an image/emoji or GIF, set custom/auto time and date for posting, schedule to all/multiple accounts and set the post on a repeat schedule.

    Digital Marketing Tools -drumup

    Digital Marketing Tools -drumup

    Repeat post feature on Drumup seems to be what I like most about it. I used sometime ago and the way it brought back one of my most amazing piece of content felt so sweet.

    Drumup logon can be done with your social media accounts. That is another one-up.

    Quora

    Should I start explaining how Quora is a superstar Digital Marketing tool you need to master how to use? I don’t think so.

    I just want to remind you of something you should never forget about Quora, preferably after publishing some awesome piece of content. This is it.

    Digital Marketing Tools - Quora

    Digital Marketing Tools – Quora

    Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. –Quora

    So, if your content answers a particular question or will help someone to solve a problem. Attend a Quora party and serve your content those who are hungry for answers over there.

    You get?

    Digital Marketing Tools for Audience Engagement

    Chatbot

    Chatbot Don’t take up space on your blog with a Frequently Asked Questions (FAQ) page. Let your chatbot answer your questions for you. Thanks to the genius of Bottr.me, you can have a chatbot greet your website visitors and answer frequently asked questions. Imagine the time you’ll save! Enter the age of machine learning.

    Your chatbot learns quickly how to greet guests and respond as you would. Go ahead and try it! Ask my chatbot a question!Janice Wald (the author of AN INSIDER’S GUIDE TO BUILDING A SUCCESSFUL BLOG, Mostlyblogging). 

    Digital Marketing Tools for Visual Content Creation

    Canva

    Canva is an amazingly free graphic-design tool website that is easy to use to make creatives or visual content by both professional graphics designer and laymen.  

    Canva has user-friendly drag-and-drop interface, provides access to over a million photographs, graphics, and fonts you can use to create and export images.

    Canva lets you create designs for Web content or print in formats such as blog title image, presentations, infographics, flyers, posters, invitations, Instagram post, postcard, YouTube, Facebook and Twitter cover photos.

    I love the beautiful layouts, free stock images, icons and shapes personally. So, I declare, without fear or bias that, Canva has everything required to create amazing designs!

    Design Wizard

    Design Wizard is a simple free graphic design tool for creating stunning visual content within seconds.

    With thousands of design templates plus well over 1 million stock images, Design Wizard has taken the time and hardwork out of creating visual content.

    Digital Marketing Tools -Design Wizard

    Digital Marketing Tools -Design Wizard

    What I consider fantastic about Design Wizard is the fact that it allows FREE integration of Buffer and Hubspot. You can store your images for free, upload your preferred photos, logos and fonts for various projects.

    ‘Yeah, yeah, Canva, Canva, Canva – I dislike Canva, it might seem sacrilegious, but there it is. Up to now I have used a combination of a 1990s image editor, Xara Designer Pro X9 (like photoshop but simpler) and search to find the ever-changing image size required by each network.

    I was introduced recently to Design Wizard (https://www.designwizard.com/) and I found the interface intuitive to use and the whole thing easier to get along with than Canva. One more advantage DW has is that you can use and save custom palettes, even on the free version, meaning you can brand your images more easily.

    I spoke to the marketing manager and she assures me that all photos are taken in-house because that way the company **knows** they are safe to use and that there are model release forms.’Philip Turner (Owner of Philtrate)  

    Digital Marketing Tools for –Link Building

    Linkarati

    Linkarati is the Internet’s most detailed link building resource center.  Yes, I said so!

    Linkarati is the online community of SEO, SEM and inbound marketers where they discuss just one thing -link building.

    Maybe you are a beginner SEO, search marketer or business owner but you want to be in charge of building links to or optimize your website, visit the link building fraternity on Linkarati.

    There are blogs, videos, SEO courses and webinars on the Internet but Linkarati is where the link building gurus lay it bare for everyone who cares to learn and do what they learn.

    I visited Linkarati recently and this is what I brought for you:
    Building High DA Back links with Visual Content: 8 Methods.

    Wondering how to grow your business with these digital marketing tools? You may need to tap some Internet marketing strategy as suggested in Best Internet Marketing Strategies for any business.

  • Content Marketing
    Digital Marketing Trends 2017 feat image

    Digital Marketing Trends 2017: Insights into What’s Working for Successful Brands

    - by ObadeYemi

    These are Digital Marketing Trends 2017 that are really making senseA handful of Trends were predicted to shape audience engagement, lead generation and conversions for businesses in 2017.

    Some of the predicted Digital Marketing Trends have lived up to the hype, while some have managed to hang in there.

    So far in 2017, we have seen Digital Marketing Trends evolve with content marketing as some successful businesses have used entertainment, information and educative content to engage more customers, also gain new ones in the process.

    Here, I take a eagle-eye view of Digital Marketing landscape across the world for the past couple of months in 2017 and picked out five Digital Marketing Trends that have shaped successes of businesses, both online and offline.

    Why Digital Marketing Trends 2017?

    Success always leaves track, same way history annoyingly repeats itself most of the time.

    So, if you believe being around successful people is a critical ingredient to being successful as a person, you need to learn from successful Digital Marketing Trends in 2017 to refix your Digital Marketing cooking pot.

    Digital Marketing Trends 2017

    Digital Marketing Trends 2017

    In legendary Michael Bolton’s voice, we all need somebody to lean on. Right?

    Lean on me for the success of your next Digital Marketing campaign.

    Lean on these Digital Marketing Trends 2017. Lean on them!

    Digital Marketing Trends 2017: 360-Degree Video

    360-degree video, aka immersive video, aka spherical video, is a video content created by recording a view in every direction at the same time.  

    [bctt tweet=”#360-degree #video can be shot with an omni-directional camera or a collection of cameras.” username=”obadeyemi”]

    360-degree video can be shot with an omni-directional camera or a collection of cameras. When you play it back, you have control of the viewing direction like a panorama.

    360-Degree Video as Emerging Digital Marketing Trend

    360-Degree video is meant to create immersive user experience. This is great for audience engagement, it is great for increasing audience retention period.

    Audience immersion is my major reason for considering it as an emerging DIgital Marketing Trend in 2017. For brands looking to increase interaction with users.

    Maybe you have  a product with low adoption or cold reception. Just saying.

    You could consider creating 360-Degree video content around the product, get an influencer to use it in a 360-Degree video or use 360-Degree to capture various users showcasing the product.

    Take advantage of Facebook 360-Degree video for social media enthusiasts. Youtube 360-Degree video will be nice for hub content type for marketing campaigns that cuts across online and offline channels.

    Red Bull Global Rallycross came up with Racewithhonda. It lets users take a ride in the 2016 Honda Red Bull Global Rallycross Civic and feel the thrill with 360-degree views – powered by Experius VR and GoPro.

    Digital Marketing Trends 2017: Live Video

    Do I have to hype Live Video as an emerging Digital Marketing Trend for 2017 for you? Did you join Nathaniel Bassey’s #HallelujahChallenge?

    At its peak, CNN observed that around 68,000 people joined the Instagram live stream of #HallelujahChallenge,  while over 50,000 joined the Facebook live stream.

    Statistics from Evolve Press reveal 10,000 posts with the hashtag “#HallelujahChallenge” and over 18,000 with the hashtag “#olowogbogboro” making it the number one trend in Nigeria.

    Nathaniel Bassey somehow gave us probably the most viral worship session in recent times. #HallelujahChallenge was meant to be an hour of praise and worship session ery midnight for 30 days showing live on Instagram and Facebook.

    As the odds would have it.  #HallelujahChallenge was hit. A massive hit at that.

    Nathaniel Bassey got a CNN feature based on how incredibly viral #HallelujahChalenge turned out within those 30 freaking days.

    No beef intended, but I saw it as product launch formula from day 1. Having followed Jeff Walker and Eben Pagan for a while. I saw the signs on the wall our viral Instagram worship leader was about launching a product into the market.

    And then, it turned out that #HallelujahChallenge gave birth to ‘Olowogbogboro’ album.  How much the album has raked in, Adeyemi does not know.

    But, I know if you study carefully how #HallelujahChallenge started subtly with no major PR and grabbed audience attention for a month, you may develop a deal breaker for your business using social media Live video.

    Digital Marketing Trends 2017: Native Ad

    Banner blindness keeps display ads. There are no signs yet that display ads will yield maximum profit, despite the intervention of Programmatic Ad.

    Native Ad can be a lifesaver. Yeah, it can.

    Let me explain how.

    Native Ad allows advertiser to create content in such a way that audience sees it as ‘original content’ by the publisher. Some publishers do have the resources to create great custom content for marketers.

    You can leverage the performance of your display ads on different publishers’ pages to inform your investment in Native Ad.

    What I simply is that you test content idea or campaign approach with minimal budget invested in display ads. The little results you get from these test display ads, can be used to heavily fund Native Ads on such or similar platforms.

    If it turns out that your target audience responds positively to some type of ad via display, why not pay top publishers to create similar content and spread it to a larger audience?

    You grab?

    [bctt tweet=”Think of recent fantastic native ads campaign, think of Swiss real estate company, @homegatere” username=”obadeyemi”]

    Homegate’s native ad campaign integrated its brand into the vibrant imaginations of children using Oculus Rift technology. Homegate created native ad for Swiss newspaper 20 Minuten in conjunction withthe Bandara agency and film production company Frame Engine.

    Digital Marketing Trends 2017 -Native Advertising

    Digital Marketing Trends 2017 -Native Advertising

    Homegate’s native ad campaign asked children to draw their dream houses. The three most creative renderings from children who participated were brought to life in virtual reality.

    Digital Marketing Trends 2017:  Wearables

    Many people think of technology as putting the entire planet system inside a phone or portable device. But, wearables have re-defined how technology can be leveraged for marketing.

    For me, technology does not necessarily have to some sophisticated piece of astronomical project. Technology is a innovative way of doing something or doing common thing differently.

    Tell me my definition is too basic. My reply is atankio! I like keeping it short and simple.

    Roman Abramovich, the Russian Chelsea FC owner appreciated his players for winning last season’s English Premiership title with customized expensive wrist-watches. It is a token of appreciation from the club and the owner, though I see it beyond that.

    Although Chelsea might have seen this gesture as a way of motivating players, also to remind them to come early to training. It is some great PR effort for Hublot, who designed the watch.

    Digital Marketing Trends 2017 -Wearables

    Digital Marketing Trends 2017 -Wearables

    Hublot designed customized wrist watches for Chelsea, thus, every the news spread to, it reminds readers that Hublot can make state-of-the-art watches for them.

    Subtle reminder towards Hublot’s target audience? Top of the mind awareness right there for leads? Some brand visibility to checkmate competition?

    Digital Marketing Trends 2017:  Mobile Optimization

    Explosion of mobile devices, smart phones in particular, fast tracked the growth of Internet and Digital Marketing. It is not news that Digital Marketers should optimize their campaigns for mobile.

    Whether it is email marketing campaign, web content, display ads or whatsoever campaign, mobile optimization makes a lot of difference.

    If you are reading this from your phone, I need not remind why the question of mobile optimization should always come up in Digital Marketing campaigns.

    Digital Marketing Trends 2017 -Mobile Optimization Stats

    Digital Marketing Trends 2017 -Mobile Optimization Stats

    These are only five of the notable Digital Marketing Trends in 2017 so far. Hope you have found one to work to make your Digital Marketing campaign a lot better.

    Stay glued to this page, more Digital Marketing Trends, updates and stats are on the way. Thanks for reading.

     

  • Content Marketing
    email marketing list building

    Email Marketing: How I Built Email List of Over 7,000 Subscribers

    - by ObadeYemi

    Email Marketing has been a lifesaver for me in recent months, though I don’t like writing about it. I feel Email Marketing as a topic is quite exhausted and don’t see anything fresh to talk about in it.

    But, each time I mentioned how I built my subscriber list of over 7k LinkedIn contacts, my students then looked curious.

    After a couple of such sessions, I found the need to do this self-explanatory blog post to share with you how you can build your own email list of over 10k subscribers,if you have the resources required.

    Email Marketing strategy can be a cliche. I mean how effective will it be if I share my best email tactics with you, hoping you will copy and paste it?

    Email Marketing How I Built Subscriber List- strategies-for-business-growth

    Email Marketing How I Built Subscriber List- strategies-for-business-growth

    Without wasting too many words, let me go straight into how you can build a subscriber list fast, in a cost-effective way.

    Apart from how I built the 7k email list, there are several other ways people build their subscriber list.

    One common method of list building is newsletter on blogs or website. People publish and promote great content. Then, they ask readers to subscribe in order to get content delivered to their inbox.

    Some people entice audience to subscribe with mouth-watering offer. It could be video, ebook, webinar, discount on product or service.

    These two methods of building  email list are cool. But, how resources and time you have to commit to it really influences your result.

    Regarding the method I promised to share with you, it does not take long. It will not cost you a dime, if you already have an active LinkedIn profile. You will export your LinkedIn contacts information, among which their email list will be.

    So, let’s take it one step after the other,

    Step 1: Click on My Network on Your LinkedIn profile

    Email Marketing Strategy for Building Email List Fast step01

    Email Marketing Strategy for Building Email List Fast step01

    Step 2: Go to Connections on your LinkedIn profile, click on See All.  

    Email Marketing Strategy for Building Email List Fast step02

    Email Marketing Strategy for Building Email List Fast step02

    Step 3: Click on Manage Synced and Imported Contacts, close to top right corner

    Email Marketing Strategy for Building Email List Fast step03

    Email Marketing Strategy for Building Email List Fast step03

    Step 4: Go to Advanced Options, click on Export Contacts, close to bottom right corner

    Email Marketing Strategy for Building Email List Fast step04

    Email Marketing Strategy for Building Email List Fast step04

    Step 5: Go to Choose the Format You Prefer, click on Fast file plus other data

    Email Marketing Strategy for Building Email List Fast step05

    Email Marketing Strategy for Building Email List Fast step05

    Step 6: Check your registered email with LinkedIn for Link to Download Contact

    Email Marketing Strategy for Building Email List Fast step06

    Email Marketing Strategy for Building Email List Fast step06

    Step 7: Clean up the email list and save as .csv or recent Excel version on your Computer

    Step 8: Create a List in Mailchimp, or your prefered Email platform

    Step 9: Name List accordingly, export Email List from your Computer

    Step 10: When you send email, remember to tell where you got their email from

    If you follow these steps properly, you should have created an email list of your active LinkedIn connections by the end.

    REMEMBER: email marketing is permission-based. The permission you got before sending your LinkedIn contacts email using this method was that they accepted to be your contact or connection.

    This means you could reach out to them, at least for business or work-related purpose.

    Nonetheless, be careful with emails you send to contacts like this. It is important to be engaging, prioritize adding value or provide truly exclusive offers.

    Email Marketing tips for effective campaign

    Email Marketing How I Built Subscriber List -emal marketing Tips

    Email Marketing How I Built Subscriber List -emal marketing Tips

    • Make Sender Name as familiar as possible
    • Use actionable email title
    • Always use short but catchy preview text
    • Don’t be too salesy, add value
    • Don’t use many CTAs, one or two are preferable.
    • Use different text formats -bold, italic, clickable text
    • Address receiver by name

    Take this to the bank. You just build yourself a good email list of familiar community of professionals and colleagues. Hope you find this helpful.