Email Automation Tips: Ways to Achieve a High Click-Through Rate

email-automation tips

Need some effective email automation tips and ways to achieve higher CTR in your email marketing campaigns? This all you need.

Many website owners and bloggers consider using emails, yet they never manage to collect subscribers. Then they drop the idea, thinking that email marketing is dead.

However, marketers still use emails as the means to reach out to customers and promote a service or a product.

How do they do it? The easiest way is email automation. Automated emails are triggered by a user’s action on the website. They are essential because they save time while allowing for contact with the right customers.

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Email Automation Tips for Videos

According to statistics about video marketing from review42.com, if a video is embedded in the email, it can lead to astonishing 200% increase in click-through rates.

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Personalized Automated Emails

By taking the time to learn more about the customer’s purchase history and website activity, you can select the most relevant offers for a segmented group of subscribers, include it in the emails, and get a higher click-through rate.

Optimization of Emails for Devices

It is no secret that mobile use is growing. Website users are looking to have everything at their fingertips. Automated emails must not be left out. By optimizing emails for mobile devices, you can reach a wider audience and get a higher click-through rate.

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Email Automation Tips – Call to Action

It can be a more prominent “shop now” button with flashy colors, it can be a P.S. message at the end of the email, or it can be a well-written copy with striking and actionable text. It is essential to keep the call to action short and to create urgency.

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The Best Email Automation Tools

Every business needs an email automation tool that fits their needs. These tools include setting up advanced communication sequences, analytics and stats, and ecommerce integration. Some of the most popular tools are:

  • Mailchimp
  • ConvertKit
  • Mailjet
  • Sendinblue
  • Klaviyo

The user interface is pretty similar and easy to manage.

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Summary

The value of the subscriber base is immense, especially when it comes to B2B. But it is the connection with those subscribers who stay on the list that matters the most. By using automated emails, you will keep the relationship fresh, and your subscribers interested in what you have to offer.

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