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Email Marketing

  • Content Marketing
    Digital Marketing Jobs -skills you need

    Digital Marketing Jobs: 7 Skills You Need in 2018

    - by ObadeYemi

    Digital marketing jobs are not only the new cool, in Nigeria and across the world, but also the magic wand that have been differentiating future-oriented companies from the ones who are stuck with how things have been done since day one.

    It is just natural that new roles are emerging which create digital marketing jobs across different areas of specialization in Tech, Education, Media, even Manufacturing plus Oil & Gas.

    Digital channels have disrupted how businesses get done!

    For you who need job in 2018, maybe you want to start side hustle or your current job now feels boring, digital marketing has enough space for us all.

    Yeah, I left routine debiting and crediting job in Nigeria’s best bank for 7 years in a row in 2016 to do digital marketing full-time. Trust me, it is a once-in-a-lifetime decision and I have no regret so far.

    Demand for Digital Marketing Jobs - stats

    Demand for Digital Marketing Jobs – stats

    BUT BEWARE: there are digital marketing jobs and there are digital marketing jobs!

    In order to prepare you for the best digital marketing jobs, I have highlighted very important skills you need below.

    You must prepare yourself with the right training, knowledge along with some ‘digital technicalities’ to get really good digital marketing jobs.

    Technicalities? Yes dear!

    Search Engine Optimization, Web Analytics and Pay per Click have some jargon you need to romance, if you intend to have a successful relationship with digital marketing. Lol.

    Don’t get scared thou. You can learn as fast as you set your mind to do so.

    Before I offload my arsenal of required skills for interesting digital marketing jobs, the world’s leading training school in digital marketing has some tips that can prepare you for a great career as a digital marketing professional.

    Demand for Digital Marketing Jobs -statistics

    Demand for Digital Marketing Jobs -statistics

    Tips to be successful at digital marketing jobs:

    Be willing to learn: digital marketing field is evolving, evolving fast actually. You must be willing to learn fast, put new things you learn into work for better results, in order to succeed on digital marketing jobs.

    Evolve with trends: much as you need to learn fast as things change, you must evolve as a digital marketing professional. Identify digital marketing blogs, influencers on social media, among other authoritative industry news sources to keep you up to date on your digital marketing job.

    Hook up with like minds: people you work/relate with on your digital marketing job will go a long way to influence how successful you will become. You cannot imagine how much support you can get from a network of fellow vibrant digital marketing professional colleagues, especially when it comes to problem solving.

    Side hustle: above all, digital marketing gives you that life-enriching free space to explore ideas on your own. Grab that uncommon opportunity with both hands by embarking on your own personal projects. You will learn better and increase your confidence level with your side hustle.

    Read up more on 10 Tips on How To Kick-Start Your Digital Marketing Career.

    Digital marketing jobs: what skills do you need?

    Regardless of position, roles or job descriptions you will find for digital marketing jobs, some of the key skills you will need include:

    Digital Marketing jobs statistics 001

    Digital Marketing jobs statistics 001

    1. Email Marketing
    2. Web Analytics
    3. Social Media Marketing
    4. Mobile Marketing
    5. Search Engine Optimization (SEO)
    6. Pay per Click advertising
    7. Digital strategy

    Digital marketing jobs: Email Marketing

    Email marketing seems to the easiest job in digital marketing profession but that is not true.

    If you want to be able to plan, execute, measure and reiterate email marketing campaigns that function well as part of an elaborate marketing strategy or as a stand-alone campaign that brings ROI, you must learn how it is done.

    For successful Email Marketing job, you must learn to:

    1. construct and deliver an effective email marketing campaign
    2. capture data of leads/customers
    3. segment/clean subscriber list periodically
    4. design engaging email template that you can tweak and re-use
    5. write effective email copy that is concise and not boring
    6. measure, report outcome of emails and campaigns
    7. split test different aspects of email campaign
    8. identify success metrics and keep an eye on them
    9. choose suitable Email Service Providers (ESP) and software tools
    10. execute intelligent email automation to engage audience

    Digital marketing jobs: Web Analytics

    Web (Data) Analytics helps you know what is working versus what should be thrown out of the window.

    As you will learn to initiate, iterate and integrate in digital marketing, you will appreciate the role of Web Analytics on any forward-thinking marketing team.  

    For successful Web Analytics job, you must learn to:

    1. measure, monitor and optimize digital marketing activities
    2. understand technical insights to build effective reporting structure
    3. use and combine various data analytics tools
    4. interpret data in order to make meaningful business decisions
    5. set up Google Analytics accounts, views and apply permissions at various levels
    6. align data, KPI and business objectives to ensure overall success
    7. develop detailed profile of target audience using location, demographics. interests, etc
    8. understand technical performance and speed of a website
    9. depict level of user engagement and monitor conversions from mere metrics
    10. set relevant goals (mostly for ecommerce), alerts and create custom reports

    Digital marketing jobs: Social Media Marketing

    Social media marketing job is beyond scheduling posts and reporting tweets, comments and page likes at the end of the month. It is for brand advocacy.

    Since a businesses cannot control what people, competitors and influencers say about them online, it is compulsory to put up a human character on all relevant social networks which listen to, participate in conversations related to the businesses.

    For successful Social Media Marketing job, you must learn to:

    1. understand key concepts of social media marketing
    2. master content planning, posting and scheduling
    3. set measurable social media goals, KPIs and targets
    4. choose best social media ad objectives and formats
    5. set up and prepare paid social media marketing campaigns
    6. measure social media success metrics and relate them to business objectives
    7. respond to customers’ enquiries and complaints fast
    8. identify relevant trends, innovative ideas for great conversations
    9. identify suitable communication style for different platforms and campaigns
    10. Identify suitable social media platforms based on business objectives and available resources
    Digital Marketing jobs -social media marketing

    Digital Marketing jobs -social media marketing

    Digital marketing jobs: Mobile Marketing

    Some businesses get as much as 80% of their total traffic, engagement, content consumption from mobile devices. For such  companies, neglecting mobile optimization for every digital marketing activity is suicidal!

    Yes, it is like shooting oneself in the foot with a borrowed gun. You wonder how the borrowed weapon will be returned, right?

    Back to Mobile Marketing.

    It is personalized and mostly permission-based. Mobile Marketing will expose you to tools and outreach techniques that will help you deliver your marketing message to people in their most private zone.

    That is the beauty of mobile marketing, it sneaks into private parts where social media and other channels may be too loud to reach.  

    For successful Mobile Marketing job, you must learn to:

    1. create and deliver effective mobile marketing campaign
    2. capitalise on immediacy, mobility and personalization for campaign success
    3. understand basic components of a mobile-optimized website
    4. understand important attributes of a successful app and how to create one
    5. explore uniqueness of mobile search compared to desktop search
    6. appreciate the role of Google AdWords in mobile search
    7. identify opportunities to convert ‘always on’ target audience
    8. relate with different audiences based on context and their locations
    9. do mobile advertising using SMS, NFC, Bluetooth, QR coding, etc
    10. understand market validation using trials, reviews and iteration

    Digital marketing jobs: Search Engine Optimization

    Search Engine Optimization (SEO) basically helps a business to get found online. It enriches you with know-how required to tweak a website and its content for audience who search for related terms online to find you.

    SEO is technical. SEO is a black box. SEO is what it is.

    I have heard a whole lot of different wrong remarks on how SEO works. But, the truth is that SEO is interesting. It works based on some fundamental principles you must understand and follow.

    For instance, do not skip Technical SEO on any project. Why?

    Noindex tag alone can ruin a campaign worth millions of dollars for you, if not resolved.

    As Search Engine Optimization experts, there will always be few of us compared to multitude of opportunities available as more new businesses storm the Internet thereby creating a more competitive online market in which every business wants to get found by their target audiences.

    For successful Search Engine Optimization job, you must learn to:

    1. understand how search works
    2. do keyword research and select suitable keywords for website
    3. use keyword-based meta-tags throughout website
    4. create, optimize and distribute effective content for content marketing
    5. know how websites are viewed and evaluated by search engine algorithms
    6. use SEO tools to help common search engines find, view and rank websites
    7. do off-page optimization to build relationships/links with other websites
    8. set baseline and know how to measure progress against set SEO target
    9. know key terminology and technical insights necessary to cultivate effective SEO strategy
    10. leverage key SEO techniques to improve website’s organic ranking on search engine results pages

    Digital marketing jobs: Pay per Click Advertising

    Pay per Click advertising is an online advertising model whereby you pay search engines to drive traffic and leads to your website. It helps you rank in search results for keywords you have not earned top organic position for.

    Pay per Click provides quick fixes for getting your business in front of search engine users as they look to know about, buy things or go to places of their interests.  

    For successful Pay per Click Advertising job, you must learn to:

    1. use paid search to effectively drive quality traffic to your website
    2. understand Pay per Click terminologies and technical skills
    3. set up a Google AdWords account and develop an AdWords campaign
    4. do effective keyword research and write good ad copy
    5. set up landing page that converts visitors and leads to paying customers
    6. understand, tweak AdWords account settings and campaign management
    7. use specialised PPC tools for effective campaign that optimizes ad spend
    8. analyze search marketing trend and tailor campaigns accordingly
    9. recognize the features of effective, optimized ads
    10. set and manage budgets for AdWords campaigns and measure results
    Digital Marketing jobs -digital strategy

    Digital Marketing jobs -digital strategy

    Digital marketing jobs: Digital Strategy

    Digital Strategy is required to coordinate all relevant online channels for an overall successful campaign.

    As a Digital Strategist, you are saddled with the responsibility of  integrating SEO, email, Social Media, PPC, Digital Display ad and Mobile marketing in order to achieve the business objectives at hand.  

    Talk of creating digital marketing blueprint or actionable digital plan for all other specialists to follow on your way to delivering great results within reasonable time frame.

    Please note: results and time are critical for a Digital Strategist who knows his/her onions.

    For successful Digital Strategy job, you must learn to:

    1. create a formal digital marketing plan for in-house team or digital agencies
    2. do thorough situation analysis on which strategy will be built
    3. do effective intelligence gathering
    4. measure ongoing success and iterate
    5. define target audience and develop appropriate profile
    6. develop clear, meaningful objectives for the digital marketing plan
    7. set out clearcut action plan to bring the digital marketing strategy to live
    8. set budget for the campaign, follow up with all parties on deliverables
    9. understand how the iterative cycle of monitoring, analysis and adjustment works
    10. lay out coherent project structure that outlines milestones, deliverable and resources

  • Content Marketing
    Digital marketing tools for small business

    Digital Marketing Tools for Small Business in Nigeria

    - by ObadeYemi

    Digital marketing tools help your content and campaign with actionable metrics, insights that you can use to measure the performance of your marketing activities against your budget, against competition, at the same see how decipher how you are relatively fairing in your market.

    Digital marketing tools make the world of online marketing go round!

    These are 25 Digital Marketing tools for:

    1. Social Media Monitoring -Hootsuite, HubSpot
    2. Bookmarking and Content Curation -Scoop.it, Flipboard, StumbleUpon, Digg, Diigo
    3. Competitor Research -Ahrefs, Moz, Similarweb
    4. Rank Tracking -Serplab, Serpstat
    5. Keyword Research -Kwfinder, Longtailpro, Mangools
    6. Email Marketing -GMass, Hook Line Dynamic, Bee, Sendloop
    7. Blog Promotion -Drumup, Quora
    8. Audience Engagement -Chatbot
    9. Visual Content Creation -Canva, Design Wizard
    10. Link Building -Linkarati

    Whether you are a pro Digital Marketer, business owner, or a newbie in online marketing, there is a new Digital Marketing tool for you to learn on this list.

    Here we go!

    Digital Marketing Tool for small business Definition-of-SEO

    Digital Marketing Tool for small business

    Digital Marketing Tools for Social Media Monitoring

    Hootsuite

    Hootsuite is a funktastic social media management platform for scheduling, curating content, measuring the impact of your social media activities on your brand, and monitoring conversations that matter to you.

    For scheduling social media posts with Hootsuite across multiple channels (and then vanish into thin air), I am guilty as charged!

    But Hootsuite, as Digital Marketing tool,  is far more than merely scheduling social media posts.

    With Hootsuite, you are blessed with a simple dashboard that shows you what is happening across your social media pages from different channels on the go.

    With full package, you can use Hootsuite to get your team members to work on the same dashboard, create contests to grow followers and integrate other apps that will make you perform better.

    HubSpot

    Hubspot Social Media Monitoring Tool is good for tracking mentions about your brand. It is a Digital Marketing tool that lets you follow lists of selected contacts on Twitter. You could as well engage with their posts alongside your team members. 

    [bctt tweet=”@Hubspot Social Media Monitoring Tool is good for tracking mentions about your brand.” username=”obadeyemi”]

    Digital Marketing Tools -Hubspot Social Monitoring Tool

    Digital Marketing Tools -Hubspot Social Monitoring Tool

    Monitoring your social media activities helps you create content and social media posts around conversations already happening among the selected contacts that you are following. This makes interacting with your posts more organic as they contribute to what is on ground.

    To do this, you will need to create stream(s).

    What is Stream?

    Stream is the search that HubSpot uses to monitor conversations on Twitter and display them in your Social Monitoring tool. In addition to creating your own stream, you can view streams of your timeline, mentions, retweets, and sent messages.

    Be it about scheduling posts or adding user accounts, Hootsuite has been of immense help to me. I’d even recommend Hubspot as it helps in publish and monitor content and activities of our social accounts besides throwing light upon the channels that are actually affecting our sales volume.Jonny Pean (SEO Analyst and Finance enthusiast at The Finance Wand).

    Digital Marketing Tools for Bookmarking (Content Curation)

    Scoop.it

    Scoop.it turns everyone to a publisher. So, they say!

    As its name sounds, it allows you to scoop sweet content from various sources. You pool these content together to create an online magazine kindof. Thereafter, you have only one click to serve your followers across social media and blog (WordPress) with your scoop.it magazine.

    Is scoop.it like every other content curation platforms?

    Hell no!

    You can create your own scoop, you can steal from other users’ scoops and you can scoop from web pages outside of scoop.it.

    [bctt tweet=”You can create your own scoop, you can steal from other users’ scoops and you can scoop from web pages outside of scoop.it.” username=”obadeyemi”]

    Scoop.it also allows you to export your curated content in PDF format so, you can publish on WordPress or use it for other purposes.

    Flipboard

    You want to organize stories about a particular topic/idea from across the world? Get on Flipboard.

    With Flipboard, you identify an area of interest you are passionate about, then you read, collect and share stories about it.

    Flipboard boasts of having content from respected publishers and notable thought leaders. So, you are not collecting wannabe pieces of content for the sake of curating content.

    There are stories from Vogue, CNN, Rob Walker, SF fashion Bloggers on Flipboard. All you need do is to flip the stories.

    Flipboard is a special Digital Marketing tool because it has Bookmarklet and Chrome Extension for bookmarking an interesting story you come across on the web without getting out of your current browser.

    Get the Flip It Chrome Extension here. Henceforth, to flip the story to your board, click the Flip It button on Toolbar. Flipping stories is that simple!

    Stumbleupon

    StumbleUpon surfs the web, discover content you may find interesting and recommend it to you. It is a web content discovery engine and that makes it a beloved Digital Marketing tool.

    Beyond the well-laid out dashboard, StumbleUpon automates combination of machine learning with human opinions to select content based on a user’s personal preference.

    It allows users to rate websites. This lets it update personal profile of the user to be able to know more what type of content works for the user.

    StumbleUpon has both interest filter and content filter. Interest filter allows user to select content based on interest or topics while content filter determines format of the content- like image, video or audio.

    Content recommended by StumbleUpon to users are determined by preferences identified by the user, web pages that the user thumbs up or down, user demographic information among other features.

    Digg

    Digg is a news aggregator with curated content on science, politics and viral stories that can be shared to Facebook and Twitter.

    Digg used to be a social news website which allowed users to dig or bury content. You dig what is good, you bury what is bad.

    [bctt tweet=”Digg used to be a social news website which allowed users to dig or bury content.” username=”obadeyemi”]

    You get it?

    Digg is called homepage of the Internet because it is a Digital Marketing tool that features great articles, videos, quality content that are part of trending conversations.

    If you really want to curate the most talked about stories in your field today, go Digg it!

    You can as well subscribe to Digg Editions so that these hot stories are delivered to your mailbox.

    Diigo

    Sometimes content ideas for (social media or blog) seem not to be flowing well.

    Well, to tell you the truth, shortage in supply of content ideas happens to everyone no matter how creative you are, though, at different levels.

    Diigo is here for your content ideas when you need a Digital Marketing tool to research content ideas. It is as exciting as bank alert. (lol)

    Why?

    You get to use a powerful online research tool and roll with endowed knowledge-sharing community that will help you solve your ‘what to write’ problem without sweating.

    Diigo takes pride in helping you with browsing, reading, researching, annotating, storing, organizing, remembering, collaborating, sharing pieces of information online that you will end up putting together to make your piece of content.

    It basically streamlines your content planning, researching and publishing workflow.

    These are what you can do with Diigo:

    1. discover interesting information as you surf the web
    2. build your own online library of these pieces of information
    3. keep tabs of all these scattered information by linking to them
    4. organize your information to your taste
    5. share information on social media by highlighting or annotating
    6. work better with your team members in your content production process

    Digital Marketing Tools for Competitor Research

    Ahrefs

    Ahrefs is that undercover Digital Marketing tool with which you find out why your competitors are ranking for what they are ranking for.

    [bctt tweet=”Ahrefs is that undercover Digital Marketing tool with which you find out why your competitors are ranking for what they are ranking for.” username=”obadeyemi”]

    Much as you don’t want to be blinded by the rat-race where you pursue your competitors for everything they do, you don’t want to turn a blind eye to what is going down in your market.

    For in-depth competition research, Ahrefs has your back. Always!

    What are Ahrefs Tools and Features?

    1. Ahrefs Competitor Organic Search Report
    2. Ahrefs Keywords Explorer
    3. Ahrefs Backlinks Analysis
    4. Ahrefs Content Explorer
    5. Ahrefs Rank Tracker
    6. Ahrefs Alert

    Ahrefs Competitor Organic Search Report: it provides you with analysis of competitors in terms of volume, sources, and the keywords giving them the traffic that is turn giving you ‘sleepless afternoon’.

    Digital Marketing Tools -Ahrefs Competitor Organic Search Report

    Digital Marketing Tools -Ahrefs Competitor Organic Search Report

    Ahrefs Keywords Explorer: it gives you ‘plenty’ keyword suggestions with difficulty score, annual search volume, CPC, Clicks, and more.

    Ahrefs Backlinks Analysis: it gives you backlinks data as you request it from its World’s largest index of live backlinks. Ahrefs actually crawl billions of web pages everyday and updates it backlinks index every 15 minutes.

    Ahrefs Content Explorer: it helps you research content that is already doing well for any topic idea you want to write about. With this you have an idea of how to produce a piece of content that rocks regarding the chosen topic idea.

    Ahrefs Rank Tracker: it tracks keyword rank on desktop, mobile and based on location. It also allows automated keyword ranking to keyword performance monitoring feel cool.

    Ahrefs Alert: it sets you up for email notifications for back links gained or lost by you or your competitors mentions on the web for certain keywords relating to you or your competitors monitors your niche to keep you abreast of new opportunities/campaign ideas.

    Moz

    Moz is actually my darling SEO tool. Maybe because I like Rand Fishkin’s swag or because I look forward to building my SEO consultancy from a couple of clients to a giant online marketing company that Moz is right now.

    What makes Moz toolbox full of SEO and other marketing solutions?

    1. Moz Keyword Explorer
    2. Moz Site Crawler
    3. Moz Open Site Explorer
    4. Moz Rank Tracker
    5. Moz SEO Toolbar

    Moz Keyword Explorer: it helps you discover and prioritize best keywords to target using  metrics such as total volume, average monthly volume, level of difficulty, keyword opportunity score, priority.

    Moz Site Crawler: it helps you with SEO site audit, crawl alerts and website diagnostics. From all of these, you are able to identify issues that your SEO performance and how to improve, crawl your website periodically to any crawling issues early enough to quickly fix them, check for indexing issues such as duplicate content, broken links and more. 

    Moz Open Site Explorer helps you analyze a website to discover:

    1. inbound links
    2. top pages
    3. linking domains
    4. anchor texts
    5. Spam analysis
    6. broken links

    You can as well use Moz Open Site Explorer to compare your back links metrics with that of selected competitors for better insights to help you with link building campaign.

    Moz Rank Tracker: it helps you track keywords and pages in order to save you time, improve ranking in SERP. Lots of technical jargon are associated with keyword ranking but take this home and you will very alright.

    Moz Pro’s powerful rank tracking software tool retrieves search engine rankings for pages and keywords, and stores them for easy comparison later. Moz.

    Moz SEO Toolbar: it is Moz toolbox that puts custom searches, page overlay, authority score, Links and other On-page highlighter in your Google Chrome browser.

    Download Mozbar right way.

    Similarweb

    Similarweb is your market intelligence accomplice for analyzing websites, industries and apps.

    Similarweb Web Analytics: this gives you insight into Web Traffic and Engagement, SEO and PPC keywords, Audience Interests, Traffic/Referral Sources, and Popular Pages.

    I guess Similarweb is mostly called that name because it lets you benchmark your website against competitors, in order for you to know what you are getting right or need to double up on. (My personal bias thou.)

    Similarweb SEO and PPC Keywords: this gives you keywords from both organic and paid search channels. These keywords include those that you who find in Google or Google Keyword Planner and trendy keywords you can use to create content for ongoing high-traffic conversations.

    Similarweb Audience Interests: this helps you find new target audience, prospects you can target with re-marketing, affiliates and publishers that have the kind of audience you are targeting.

    Similarweb Traffic Sources: this reveals to you the mediums that bring traffic to your competitors which you can leverage on to boost your referral traffic.

    Similarweb Poplar Pages: this gives you insights into top performing pages on your competitor’s website. This is a real magic wand if you know how to wield it.

    With Similarweb Popular Pages, you can leverage on knowing your competitor’s strengths and weaknesses to create better performing campaigns.

    Digital Marketing Tools for Rank Tracking

    Serplab

    Serplab is a Digital Marketing tool for checking Search Engine Ranking Position quickly, accurately and FREE.

    SERPLAB provides you with free google ranking checking. You can use it to find your websites or competitor’s google search ranking position in real time for selected keywords.

    Digital Marketing Tools -serplab

    Digital Marketing Tools -serplab

    To know the state of health of your website and to keep up with competition within your market, it is very important to regularly check your website and competitors’ websites.

    How to Check Google SERP Ranking with serplab?

    1. Choose country/location you target with your website
    2. Type in your URL
    3. Input selected keywords you want to know Google SERp ranking about (10 keywords max)
    4. Click ‘Check SERP Now’
    5. Within 3minutes, you will get top 10 rankings for the selected keywords.

    You can also automate Google SERP tracking for your website using serplab by registering.

    Serpstat

    Serpstat is Digital Marketing tool you can bank on to growth hack your business into SEO, PPC and Content Marketing success.

    It is all-in-one SEO tool for Backlinks Analysis, Rank Tracking, Keyword Research and Competitor Analysis.  

    Digital Marketing Tools -serpstat

    Digital Marketing Tools -serpstat

    Why use Serpstat for Rank Tracking?

    Serpstat has in depth algorithm that analyzes Search Engine Result Pages and saves data about top-100 domains for selected keywords.

    It shows exactly how selected keywords are doing in Google search in any selected city, country or language.

    Serpstat tracks unlimited number of keywords daily, provides fresh data and helps you effectively monitor competitors.

    You could share your Serpstat account with other team members for the sake of reporting without incurring additional cost.

    These are 7 Ways  to Become Serpstat Power User

    Digital Marketing Tools for Keyword Research

    Kwfinder

    So, all the keywords (short tail) that you can ever rank for have been taken. What will you?

    Kwfinder is the place of refuge. Run, run to it now!

    KWFinder is a keyword research and analysis tool which gives you tons of long tail keywords that have low SEO difficulty.

    Digital Marketing Tools -kwfinder

    Digital Marketing Tools -kwfinder

    While Google Keyword Planner plays the search volume prank on you with range, KWFinder gives you exact search volume data for selected keyword.

    Serpchecker panel gives you SEO difficulty for selected keywords, with which you have an idea of what keyword is worth dying for. Trying to rank for a keyword without considering its SEO difficulty is suicidal, hope you know.

    Learn How to Use KWFinder for Long Tail Keyword Research

    Longtailpro

    Long Tail Pro allows generate hundreds (thousands possibly) of Long tail keywords  based on a base keyword or multiple base keywords at once. And, this is done in a matter of minutes.

    Digital Marketing Tools -Long Tail pro

    Digital Marketing Tools -Long Tail pro

    The whole essence of searching for long tail keywords is to find keywords with moderate search volume that are not involved in neck-breaking competition. Selecting the right keywords to rank for determines how much traffic you get.

    Long Tail Pro was developed by an experienced Internet marketer who got frustrated after 5 years in online marketing and having tried various keyword research tools with no major success. If keyword research has proved to be a major problem to you, you are not alone.

    Grab Longtailpro subscription. You sure can get at least 800 longtail keyword suggestions based off Google keyword tool.

    Mangools

    Mangools is a Digital Marketing tool that combines keyword research, SERP analysis, rank tracking under on one platform. It offers you synergy, simplicity, user-friendly design.

    Digital Marketing Tools - Mangools (serpwatcher)

    Digital Marketing Tools – Mangools (serpwatcher)

    Mangools houses KWFinder, SERPChecker and SERPWatcher for better control of your rank tracking, keyword research and SERP analysis.

    SERPWatcher is the newest in this toolset. It take four basic inputs to start rank tracking for keyword positions on SERP -domain, location, keyword(s) and platform to track.

    I use a list of bookmarking sites, so that each article gets a bunch of backlinks right away (scoop.it, flipboard, stumbleupon, digg, diigo). For competitor research my one-stop-shop is ahrefs. I could double check in similarweb too. This research includes both content and keywords.

    For keywords I also use ahrefs and double check in kwfinder. And for the rank tracking I use my fav tool –  https://www.serplab.co.uk , which is free for 150 keywords and costs a few coins for each additional 500 keywords. Top tool.Anton (Owner of Anton Gorlin Photography).

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Digital Marketing Tools for Email Marketing

    Gmass

    GMass is a Digital Marketing tool that is added to Gmail to let you send bulk email, merge campaigns and setup auto follow-ups. It can also be connected to Google Sheets.

    GMass, like every other email marketing tool, allows you to personalize and schedule email campaign as well as track open and click rates.

    Digital Marketing Tools - GMass

    Digital Marketing Tools – GMass

    What make GMass unique?

    GMass allows you to set up and automate email sequence that follows up on your first email outreach until you get response.

    GMass is the real email marketing MVP!  

    Hook Line Dynamic

    Hook Line Dynamic is a Digital Marketing tool that helps you craft effective headline (or title)

    for email campaign, blog posts, or social media campaign.

    Email that is opened is like a gun with no bullet. Thus, you need to craft attention-grabbing email headline that is catchy enough to drive open rate and be candid enough not to disappoint readers when they read through.

    It use tone of your message -excitement, emotion, empowerment- to create catchy headlines which have worked wonders ever since it was launched.

    How does Hook Line Dynamic work?

    Hook Line Dynamic is based on a unique, proprietary formula that takes into consideration research on the feelings words evoke, expressiveness, readability, virality, and much more.

    The research behind it it based on thousands of people’s responses. The team behind the tool and methodology continues to research, survey and gather additional data. – Michelle Shaeffer.

    Bee

    Bee is a Digital Marketing tool for designing elegant, responsive email messages. If you ever used off-the-shelf email template and you liked it, this will blow your mind as it helps you build beautiful emails easily and quickly.

    Digital Marketing Tools - bee

    Digital Marketing Tools – bee

    Whether you are a digital marketer working for yourself or for clients, email marketing specialist, or an app developer, Bee has a drag-n-drop email building platform that designs mobile-friendly messages in no time; in no time at all!

    Bee is embedded in many user-friendly messaging platforms as email editor. You  can embed it in your app or platform as email builder.

    Sendloop

    Sendloop turns you to one-man-army email marketing team with its sleek email automation tool and email delivery gateway.

    For businesses that send daily transnational emails, Sendloop makes it easy to send the right email to the right audience at the right time without you having to work like round the clock.

    Sendloop Marketing Automation can be integrated into to a platform within few minutes.

    You can also easily add Google Analytics code to track performance.

    eCommerce business needs Sendloop because it helps trigger the right follow-up email messages and send to users who have abandoned their shopping cart among other ‘unfinished businesses’ online transactional activities.

    With Sendloop, Saas businesses looking for how to bring back users that have been inactive for some time,  or those who have not been able to successfully use a feature they have shown interest in can follow-up  with them.

    READ ALSO: Email Marketing: How I Built Email List of Over 7,000 Subscribers

    Digital Marketing Tools for Blog Promotion

    Drumup

    Drumup is a Digital Marketing tool that doubles as content marketing and social media management tool.  I find that really cool!

    Drumup ranks content and queues them for sharing via Twitter, Facebook or LinkedIn accounts. It lets you edit/delete posts, add recommended hashtags and @mentions, add an image/emoji or GIF, set custom/auto time and date for posting, schedule to all/multiple accounts and set the post on a repeat schedule.

    Digital Marketing Tools -drumup

    Digital Marketing Tools -drumup

    Repeat post feature on Drumup seems to be what I like most about it. I used sometime ago and the way it brought back one of my most amazing piece of content felt so sweet.

    Drumup logon can be done with your social media accounts. That is another one-up.

    Quora

    Should I start explaining how Quora is a superstar Digital Marketing tool you need to master how to use? I don’t think so.

    I just want to remind you of something you should never forget about Quora, preferably after publishing some awesome piece of content. This is it.

    Digital Marketing Tools - Quora

    Digital Marketing Tools – Quora

    Quora is a place to gain and share knowledge. It’s a platform to ask questions and connect with people who contribute unique insights and quality answers. –Quora

    So, if your content answers a particular question or will help someone to solve a problem. Attend a Quora party and serve your content those who are hungry for answers over there.

    You get?

    Digital Marketing Tools for Audience Engagement

    Chatbot

    Chatbot Don’t take up space on your blog with a Frequently Asked Questions (FAQ) page. Let your chatbot answer your questions for you. Thanks to the genius of Bottr.me, you can have a chatbot greet your website visitors and answer frequently asked questions. Imagine the time you’ll save! Enter the age of machine learning.

    Your chatbot learns quickly how to greet guests and respond as you would. Go ahead and try it! Ask my chatbot a question!Janice Wald (the author of AN INSIDER’S GUIDE TO BUILDING A SUCCESSFUL BLOG, Mostlyblogging). 

    Digital Marketing Tools for Visual Content Creation

    Canva

    Canva is an amazingly free graphic-design tool website that is easy to use to make creatives or visual content by both professional graphics designer and laymen.  

    Canva has user-friendly drag-and-drop interface, provides access to over a million photographs, graphics, and fonts you can use to create and export images.

    Canva lets you create designs for Web content or print in formats such as blog title image, presentations, infographics, flyers, posters, invitations, Instagram post, postcard, YouTube, Facebook and Twitter cover photos.

    I love the beautiful layouts, free stock images, icons and shapes personally. So, I declare, without fear or bias that, Canva has everything required to create amazing designs!

    Design Wizard

    Design Wizard is a simple free graphic design tool for creating stunning visual content within seconds.

    With thousands of design templates plus well over 1 million stock images, Design Wizard has taken the time and hardwork out of creating visual content.

    Digital Marketing Tools -Design Wizard

    Digital Marketing Tools -Design Wizard

    What I consider fantastic about Design Wizard is the fact that it allows FREE integration of Buffer and Hubspot. You can store your images for free, upload your preferred photos, logos and fonts for various projects.

    ‘Yeah, yeah, Canva, Canva, Canva – I dislike Canva, it might seem sacrilegious, but there it is. Up to now I have used a combination of a 1990s image editor, Xara Designer Pro X9 (like photoshop but simpler) and search to find the ever-changing image size required by each network.

    I was introduced recently to Design Wizard (https://www.designwizard.com/) and I found the interface intuitive to use and the whole thing easier to get along with than Canva. One more advantage DW has is that you can use and save custom palettes, even on the free version, meaning you can brand your images more easily.

    I spoke to the marketing manager and she assures me that all photos are taken in-house because that way the company **knows** they are safe to use and that there are model release forms.’Philip Turner (Owner of Philtrate)  

    Digital Marketing Tools for –Link Building

    Linkarati

    Linkarati is the Internet’s most detailed link building resource center.  Yes, I said so!

    Linkarati is the online community of SEO, SEM and inbound marketers where they discuss just one thing -link building.

    Maybe you are a beginner SEO, search marketer or business owner but you want to be in charge of building links to or optimize your website, visit the link building fraternity on Linkarati.

    There are blogs, videos, SEO courses and webinars on the Internet but Linkarati is where the link building gurus lay it bare for everyone who cares to learn and do what they learn.

    I visited Linkarati recently and this is what I brought for you:
    Building High DA Back links with Visual Content: 8 Methods.

    Wondering how to grow your business with these digital marketing tools? You may need to tap some Internet marketing strategy as suggested in Best Internet Marketing Strategies for any business.

  • Content Marketing
    email marketing list building

    Email Marketing: How I Built Email List of Over 7,000 Subscribers

    - by ObadeYemi

    Email Marketing has been a lifesaver for me in recent months, though I don’t like writing about it. I feel Email Marketing as a topic is quite exhausted and don’t see anything fresh to talk about in it.

    But, each time I mentioned how I built my subscriber list of over 7k LinkedIn contacts, my students then looked curious.

    After a couple of such sessions, I found the need to do this self-explanatory blog post to share with you how you can build your own email list of over 10k subscribers,if you have the resources required.

    Email Marketing strategy can be a cliche. I mean how effective will it be if I share my best email tactics with you, hoping you will copy and paste it?

    Email Marketing How I Built Subscriber List- strategies-for-business-growth

    Email Marketing How I Built Subscriber List- strategies-for-business-growth

    Without wasting too many words, let me go straight into how you can build a subscriber list fast, in a cost-effective way.

    Apart from how I built the 7k email list, there are several other ways people build their subscriber list.

    One common method of list building is newsletter on blogs or website. People publish and promote great content. Then, they ask readers to subscribe in order to get content delivered to their inbox.

    Some people entice audience to subscribe with mouth-watering offer. It could be video, ebook, webinar, discount on product or service.

    These two methods of building  email list are cool. But, how resources and time you have to commit to it really influences your result.

    Regarding the method I promised to share with you, it does not take long. It will not cost you a dime, if you already have an active LinkedIn profile. You will export your LinkedIn contacts information, among which their email list will be.

    So, let’s take it one step after the other,

    Step 1: Click on My Network on Your LinkedIn profile

    Email Marketing Strategy for Building Email List Fast step01

    Email Marketing Strategy for Building Email List Fast step01

    Step 2: Go to Connections on your LinkedIn profile, click on See All.  

    Email Marketing Strategy for Building Email List Fast step02

    Email Marketing Strategy for Building Email List Fast step02

    Step 3: Click on Manage Synced and Imported Contacts, close to top right corner

    Email Marketing Strategy for Building Email List Fast step03

    Email Marketing Strategy for Building Email List Fast step03

    Step 4: Go to Advanced Options, click on Export Contacts, close to bottom right corner

    Email Marketing Strategy for Building Email List Fast step04

    Email Marketing Strategy for Building Email List Fast step04

    Step 5: Go to Choose the Format You Prefer, click on Fast file plus other data

    Email Marketing Strategy for Building Email List Fast step05

    Email Marketing Strategy for Building Email List Fast step05

    Step 6: Check your registered email with LinkedIn for Link to Download Contact

    Email Marketing Strategy for Building Email List Fast step06

    Email Marketing Strategy for Building Email List Fast step06

    Step 7: Clean up the email list and save as .csv or recent Excel version on your Computer

    Step 8: Create a List in Mailchimp, or your prefered Email platform

    Step 9: Name List accordingly, export Email List from your Computer

    Step 10: When you send email, remember to tell where you got their email from

    If you follow these steps properly, you should have created an email list of your active LinkedIn connections by the end.

    REMEMBER: email marketing is permission-based. The permission you got before sending your LinkedIn contacts email using this method was that they accepted to be your contact or connection.

    This means you could reach out to them, at least for business or work-related purpose.

    Nonetheless, be careful with emails you send to contacts like this. It is important to be engaging, prioritize adding value or provide truly exclusive offers.

    Email Marketing tips for effective campaign

    Email Marketing How I Built Subscriber List -emal marketing Tips

    Email Marketing How I Built Subscriber List -emal marketing Tips

    • Make Sender Name as familiar as possible
    • Use actionable email title
    • Always use short but catchy preview text
    • Don’t be too salesy, add value
    • Don’t use many CTAs, one or two are preferable.
    • Use different text formats -bold, italic, clickable text
    • Address receiver by name

    Take this to the bank. You just build yourself a good email list of familiar community of professionals and colleagues. Hope you find this helpful.  

  • Content Marketing
    tips to get more website traffic 01

    More Website Traffic: 10 Sure Tips to Generate Massive traffic to Your Website

    - by ObadeYemi

    More website traffic is crucial to everything a business does -brand awareness, lead generation, audience engagement, sales, product launch and so on. Would it rather be nice to know effective ways you can generate more website traffic then?

    Trying to make more sales in this fast and furious era without making considerable effort to tap into your non-customer base is like riding a camel through the hole of the needle.

    And, how do you consistently get prospects into your marketing funnel without consistent flow of website traffic?

    You are about to learn effective strategy to drive more new web visitors who never heard of your business before to your website through various channels that are relatively cheaper.

    Great news, some of these tactics are FOC!  You can’t wait to get free massive website traffic, can you?

    How to Generate More Website Traffic?

    These are 10 tactics to generate more website traffic, details come shortly:

    • Optimize WordPress Publicize Tools
    • Improve your keyword research techniques
    • Use Traffic Generating Apps
    • Use PR sites to broadcast your posts/business activities
    • Guest posting
    • Backlink Building Campaign
    • Answer Questions on Quora
    • Email Marketing
    • Participate in Niche forums
    • Repurpose popular content into new format and share
    How to generate more website traffic -tips and hacks 01

    How to generate more website traffic -tips and hacks 01

    More Website Traffic -Optimize WordPress Publicize Tools

    WordPress Publicize Tools allow you to push content from your blog/website to social media audience. And, you won’t pay for using it. Just so you know.

    Thus, my first tactic for generating more website traffic for you is to distribute your posts across your social networks with WordPress Publicize feature. This will automatically tell your Twitter followers, Facebook friends, LinkedIn connections, as soon as you publish a new post.  

    Here is a detailed guide on how to generate more website traffic by using WordPress Publicize Tools.

    More Website Traffic-Improve your Keyword Research Techniques

    Everyone does keyword research. Everyone creates content based on keywords they research. But how many content creators get the desired volume of website traffic via keywords they have researched?

    Maybe a handful. Imma tell you why.

    Trying to get more website traffic via keyword solely because it has high volume of average monthly searches is like fetching water with basket. It takes so much time plus efforts but brings meagre results to the table.

    This is how to handle it.

    You need to filter your keyword suggestions further. You should consider the level of competition on the keyword, the Domain Authority of the website(s) currently ranking for it and if there are paid search campaigns on it.

    If you are trying to rank for keyword that a very high Domain Authority is already ranking for, not good is my remark. If the ranking website has moderate Domain Authority but no one pays to rank for this keyword at all, not so good is my remark.

    You need to find balance in keyword competition, ranking website’s Domain Authority and worth of the keyword.

    Learn how to generate more website traffic from selected keywords by doing Free SEO Analysis with Mozbar tool.

    More Website Traffic -Use Traffic-generating Apps

    There are Traffic Generator Applications that can bring more website traffic to your posts even when you are offline or doing some other things at work.

    What are traffic generating apps?

    Traffic-generating apps are bots using proxies to appear as though they come from around the world, to sophisticated traffic exchange systems powered by real people and real advertising.

    Apart from Traffic-generating bots that will run more website traffic to your blog like Usain, some content aggregator apps or websites accept content which they link to for people to read up.

    You could hook up with some of these content aggregator platforms to fetch yourself some beautiful website traffic. 

    How to generate more website traffic -trafic generator apps

    How to generate more website traffic -trafic generator apps

    These are Top 10 Traffic Generator Applications on the Web. Learn more about them and deploy them.

    More Website Traffic -Use PR sites to broadcast  posts/business activities

    To get more website traffic by using PR sites, four things are involved:

    • Create one-of-a-kind content driven by research, data or insights
    • Organize events, promotion or business activity to share with the world
    • Establish communication channel with bloggers, journalists and media  gurus
    • Provide mentions and backlinks to your website in your official press release

    I know every business does public relations, but you and I know how many of them are strategic enough with PR to be able to drive followup website traffic from official press releases.

    Now that many blogs operate as networks, if few of them re-publish your press release and you have armed it with mentions and back links, you will be in for some social media mentions and multiple link ups.

    Too much juice, too much sauce. Too much links, too much juice. (In YCee Omo Alhaji’s voice).

    Errrrm, Curata did a freaking list of awesome content promotion tools, some of them are PR Sites that can help you generate more website traffic. Check them out!

    More Website Traffic -Try Guest Posting

    Guest posting may not generate large volume of website traffic suddenly, but you can be sure to get targeted traffic which can turn into sales qualified leads faster than prospects from regular traffic sources.

    Why do I think guest posting brings targeted website traffic?

    If you are contributing to a popular website or blog in your industry, with backlinks and subtle brand mentions, you are putting your business in front of familiar audience.

    Those who visit authoritative platforms in industries want cutting-edge knowledge, they are mostly not novice. Thus, guest posting can serve as big bold billboard for your business.

    As you share your knowledge through guest posting, more people will know you. More people will pick interests in what you do. Some readers will actually connect with you and start following you online.

    Interesting partnership offers do come from guest posting too. So, ensure you put your best foot forward when creating content to contribute on authoritative platforms in your industry.

    How to generate more website traffic -guest posting

    How to generate more website traffic -guest posting

    And, don’t forget to negotiate for back links in your guest posts. One or two backlinks to your website won’t hurt both parties; being there, done that!

    More Website Traffic -Do Back Link Building Campaign

    Getting more website traffic via back link building is different from guest posting. It is different from using PR sites. This is a deliberate marketing campaign through which you prospect and get relevant websites to link to yours.

    Backlink building outreach is a marketing campaign on its own, it is an art. It requires time, expertise and money (at times) to achieve great results.

    Getting more website traffic from backlink building is worth all the investment though, especially if you get onto relevant websites that will direct qualified leads to you.

    Regarding  backlink building campaign and how it impacts on your website, let me give you one for the road here. This is very brief but insightful.

    Link building involves prospecting new back link sources -maybe sites already linking to competitors, creating content relevant to these link sources, reaching out to these link sources, asking them to loan you a link please!

    Sounds pretty simple, right?

    But, you need to research, plan, pitch and follow up in reality.

    More Website Traffic -Answer Questions on Quora

    Quora, oh Quora, my dearest Quora!

    How much links you have given me, my dearest Quora!

    How much exposure you have given me, my dearest Quora!

    How much of a problem solver you made me, dearest Quora!

    This sums it up for getting more website traffic by answering questions on Quora. People who search Quora for solutions have genuine need for such knowledge.

    Nobody wants to sound stupid, but they can get more personalised answers to their worries than regular how-to blog posts. So, when you find questions related to your business on Quora, answer painstakingly.

    You can research Quora questions to form content topics, it is worth the effort. It is even more than worth it because after publishing the content, you have audience waiting to devour your blog post, so far it adds value.

    How to generate more website traffic -Quora question

    How to generate more website traffic -Quora question

    Do you know you can blog on Quora?

    I won’t say too much. I am heading to Quora now, right now, to search for questions on getting more website traffic. I will answer all the questions and link back to this post.

    That’s the code!

    More Website Traffic -Do Email Marketing Right

    You can get more website traffic by doing email marketing the effective way. I didn’t write do email marketing. I wrote, DO EMAIL MARKETING RIGHT.

    And I mean it. Please, do not spam people in the name of getting more website traffic. It is not nice.

    Email marketing has been over killed in billions of blog posts by those who are good at it and those who know email too much to learn how it is done effectively. I won’t join the ‘best way to do email marketing’ bandwagon anyways.

    More Website Traffic? Participate in Niche Forums

    Participating in niche forums in order to generate more website traffic is similar to guest posting. But, it is quite unique in its own right.

    Niche forums are open to more contributors, though over time some members of the community become super users, based on their contributions and how other members engage with them.

    In Niche forums , you do not go empty-handed if you really want reasonable amount of relevant website traffic. You should add meaningfully to conversations going on the threads. Ask brilliant questions and provide solutions when you can.

    The more you participate and gain forum members’ respect, the more attention they give to content you post there. Of course, you don’t want to post content into active niche forums without mentioning your brand and linking back to your website.

    More Website Traffic? Repurpose Popular Content into New Format and Share

    I know a couple of ways you can use to get more website traffic by repurposing your content or other people’s content. But I will share only one here and now.

    Just one? Yes. I’m in my house, coman beat me!

    You can re-purpose other people’s content and share with them in exchange for mention or back links.

    How to generate more website traffic -repurpose content

    How to generate more website traffic -repurpose content

    This is how it works.

    Assuming you come across a blog post many people are engaging with. If you can find how to tie the popular blog post to your business, product or previous blog post, use the information on that popular content in new format and share with original owner.

    You can re-purpose a blog post into infographics or video. You can even do a podcast inspired by that blog post you read. This popular content already have audience -it became popular because people engaged with it. Right?

    Re-creating the same content into richer funkier format, will give you access to this audience. Seek necessary permission to reuse another person’s intellectual property so you don’t get into trouble in the name of getting more website traffic.

    Hope you find these 10 ways to get more website traffic helpful. Wishing you more website traffic, more leads, more sales and more profit, today and forever. Amen!