GOOGLE My Business has been around for a while, but many business owners don’t seem to know they can see use its interesting features to sell more for free.
What if I show you how to take booking directly from Google Search results using your Google My Business listing?
For local businesses especially, you should attach as much importance to your Google My Business listing as you do your Facebook page.
Why Get on Google My Business?
WHEN we are in the process of making an important purchase decision, sometimes we go online looking for something nearby—a hair salon, a pharmacy, a car dealership. Recent data on popular search queries show this one of the most common searches.
In fact, more than one-third of all mobile searches are related to location.
What Is Google My Business?
GOOGLE My Business is a free and user-friendly tool for small businesses, organizations and blue chip corporations to manage their online presence across Google properties which include Search and Maps.
LOCAL businesses, can add, verify business physical location among other contact information on Google My Business. This can both help prospects find you and tell them the story of your business.
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How to Sell More with Google My Business Listing?
- Google My Business Post
- Messaging with Google My Business
- CTA directly from Google My Business Listing
Selling with Google My Business Post
GOOGLE My Business Post is an easy way to help attract new customers and build relationships with the customers you already have.
WITH 82% of people turning to search engines to find local information, your GMB listing is the ideal place to showcase what is unique about your business.
YOU can use GMB Post feature to highlight special offering, promotions or an upcoming sales/marketing event that prospects or customers may find interesting when they search online for your business.
What Can do with Google My Business Post?
- Share new, exclusive special offers or promotions
- Promote events at your local office or elsewhere
- Take reservations directly from listing
- Take newsletter signup directly from listing
- Drive traffic to particular landing page
- Highlight your most sought-after products, new arrivals or incentives
YOU have an active Google My Business Listing? Post now.
Google My Business Messaging
GOOGLE My Business allows you to add ‘Message‘ button with which you can chat directly with customers who find your business listing on Google Search.
ISN’T it awesome that prospects do not necessarily have to visit your website before they can make enquiries?
MAKING provisions for how you can respond fast to customers or prospects who message you via GMB Listing can help you answer their questions, tell your brand story, and attract more people to your business. This also shows prospects how you handle requests promptly.
GOOGLE My Business Messaging is here to help you cut short buyer’s journey. Would you gladly take advantage of it?
How to Take Enquiries via Google My Business Messaging?
To turn on messaging with customers:
- Sign in to your GMB account
- Look for the “Messaging” card in the Home menu
- Provide a phone number that can receive SMS messages
PLEASE NOTE: When using SMS messaging for GMB Messaging, standard message and data rates may apply.
What Not to Ask with Google My Business Messaging?
- Credit card details
- Password or other login details
- Identification number (eg SSN, Driver’s License/International Passport number)
Google My Business Booking
IF you run a local store, clinic, massage parlour, beauty salon, barber shop or render any form of consultancy services, you can make it easier for prospects to book your services right in Google Search results page.
THIS is an opportunity to take your local business ahead of competitors. Include ‘Book Online‘ button your on Google My Business listing and you will be alright!
ONLINE readers can become paying customers in under a minute, if they can book an appointment with you directly through your Google My Business listing.
Steps to Take Direct Booking with Google My Business?
- Create GMB Account
- Confirm physical address with GMB verification team
- Check if your business is on Google reservation partners
- Manually request for ‘Book Online’ button on dashboard (optional)
- Enroll with scheduling provider (from Google partners)
GOOGLE has not only made getting leads via web searches easier but also enabled Google My Business with powerful ‘sales magnet’ features that can attract customers to local business just by showing in organic search results.
IF you do not have an active Google My Business account, open one right away. Follow steps in this article to share posts, receive messages and take bookings directly via your Google My Business listing FOR FREE.
MEANWHILE, you can get free SEO audit on your website to see how your website is performing in organic search and what you can do to get better results, if you grab the opportunity fast enough before other smart businesses take all the available spots. REQUEST for FREE SEO AUDIT NOW…