Selling to the Right Audience -How to Find Customers Online

Who are you selling to? Until you develop a strategy that steadily fills your sales pipeline with qualified leads, you may not have a sustainable business yet.

So, how do you consistently identify prospects who are most likely to become customers?

1. Create Buyer Personal

Buyer persons is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It contains ideal customer’s demographics, behavior patterns, motivations, and goals.

2. Profile Existing Customers

Analyse your most frequest customers to pick out their most common age, sex, location, literacy level, occupation, social class/taste. Use this profile to seek out prospects across different channels. 

READ ALSO:   Keyword Research Tools for Small Business in Nigeria

3. Analyze Competitor’s Customers

Get your team or research agency to study customers who already patronize the top guns in your market. This will help understand why people buy from them and you can improve your offering or brand positioning. 

4. Get Market Insights

These include conventional market research methods like survey, interview, focus groups, etc. Your focus should be finding out why people buy what they buy and how you can attract those are not currently buying. 

Any other ideas on how to identify the right audience to sell to? Please share

Written by 

Adeyemi helps businesses get found online. As a certified digital marketing professional with specialty in Search Engine Optimization, Content Marketing and Data Analytics, he has helped businesses across Tech, Media and Education industries rank top in Google Search, generate leads and increase revenue. He spends his spare time writing and sharing knowledge across social networks.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.