Improve Search Ranking by Optimizing Meta Description

Optimizing Mets Description for Keyword 001

It is no secret that you can improve search ranking for your website by optimizing Meta Description.

Although, Meta Description of a page or post is not one of over 200 organic ranking factors, as Search Engine becomes more intelligent, it is used to boost relevancy of search results to qeuries.

Google receives over 63,000 searches per second on any given day. –Internet Live Stats

Besides not being a known organic search ranking factor for content, Meta Description is sure important for explaining why prospects should click through to your web page or post.

Meta Description mostly help you say what you could have said in your web Page Title but could not, due to 65 – 70 character limit.

Meta Description appears underneath the blue clickable links (Page Title) in a search engine results page.

What is Meta Description Tag?

Meta description tag is a HTML tag (snippet) between 165 to 275 characters, that summarizes a page’s content.  Search engines show the meta description in search results mostly when the searched for phrase is contained in the description.

But, depending on a user’s query, Google  Search might pull Meta Description text from other areas on your page (content) -in an attempt to answer the searcher’s query the best way the search algorithms could do.

How Meta Description Improve Search Ranking?

Meta description tag serves the function of ad copy for your web page or post. It draws readers to a website from the SERP, and thus is a very visible and important part of search engine optimization.

Optimizing Mets Description for Keyword 002
Optimizing Mets Description for Keyword 002

Crafting a readable, compelling description using important keywords can improve the click-through rate for a given web page.

Best Practices for Meta Description?

  • Use one simple sentence or a paragraph that clearly communicates value, benefits or urgency
  • It should include focus keyword (theme of the article) alongside synonyms or relevant terms
  • It should intelligently come across in a natural, active, non-spammy way
  • Avoid having duplicate Meta Descriptions across multiple web pages and posts
  • Write in a way that compels users to click through by appealing to emotion.

What if I don’t have time to write new sentence for Meta Description? Tweak your First Paragraph a little bit to fill up the space.

Trust you have learnt something new on how to improve search ranking for your website by tweaking your Meta Description.

READ ALSO:   Digital Marketing Tools for Small Business in Nigeria

Share your thought, questions and observation about Meta Description in the comment box below.

Written by 

Adeyemi helps businesses get found online. As a certified digital marketing professional with specialty in Search Engine Optimization, Content Marketing and Data Analytics, he has helped businesses across Tech, Media and Education industries rank top in Google Search, generate leads and increase revenue. He spends his spare time writing and sharing knowledge across social networks.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.