Problem: The client develops and sells a customizable Healthcare SaaS for managing clinical and operational activities of health facilities in Nigeria which was not getting enough sales due to low level of awareness. After getting feedback from prospects and the sales team that a lot of healthcare practitioners research ERPs on Google before buying, it decided to improve keyword ranking.
Strategy: We did SEO audit, fixed the technical SEO issues (robots txt, sitemap, etc), optimized 5 existing pages, added 10 new pages optimized for keyword research, published 10 SEO blog posts and earned 8,000+ backlinks.
Result: In 3 months, the client’s website ranked for 40+ HMIS and hospital management related keywords on Google first page search results. This more than doubled brand discovery and leads generated by the web pages and blog posts.