“Brands are all about trust. That trust is built in drops and lost in buckets”. How do you build a great brand without winning consumers’ trust? How do you build trust without a compelling brand story? And how do you develop compelling stories without engaging content?

This means anyone who has something to sell must have a story to tell.

So some of us employ marketing technologies to force the rest of us to listen. Marketing technology owners can’t get enough of our monies so they keep inventing new ways to trick us to read and listen using all sorts of ad formats, while some of us keep developing new ways to render even the most innovative of these ads useless.”

Above is an excerpt from one of my most talked about masterclass sessions. This was on Data-driven Content Marketing for B2B Tech companies in Nigeria that I delivered to Digiclan Africa which is the largest community of digital marketing, media and techies across Africa. See Masterclass Slides..