Problem: The client is the foremost provider of embedded Insurance infrastructure for both Insurers and non-Insurance companies across Africa. Having done foundational SEO when it was founded, it needed to grow brand discoverability and attract leads for its existing B2B and new B2B2C Insurance products. 

Strategy: We did SEO audit, fixed the technical Search Engine Optimization issues (robots txt, sitemap, etc), optimized 6 existing pages, added a new case study page optimized based on keyword research, worked with the client’s team to publish 15 SEO blog posts which combined to earn over 14,000 backlinks.

Result: In 2 months, we ranked the client’s website for over 30 Google Search first page keywords about embedded Insurance. This led to 84% increase in brand visibility in organic search, 128% increase in web visits from organic keywords, and 7% more site engagement.