Problem: Few weeks before the 2020 COVID-19 lockdown, the client needed to increase online brand visibility and sales of their baby food products across digital channels to grow revenue which was majorly dominated by in-store purchases then. This was also aimed at alleviating the problem of product hoarding by some wholesalers to create scarcity in their localities.

Strategy: We created a lead magnet that offered a 10% discount for every order for 5 or more baby food items. The offer was amplified with SEO, Content Marketing, Google Ads and Facebook Ads which drove millennial mothers to the landing page.

Results: Over 14,000 (worth $142,000) pieces of baby food were sold on the website in 5 months. The brand visibility across social media and mobile apps also led to up to 60% increase in in-store purchases across the country after the lockdown.