Indomie’s media buying agency requested a landing page for a pre-launch campaign where the brand could engage consumers by voting for what unconditional love means to them.
We created a user-friendly website to power Indomie’s Unconditional Love campaign. This served as the destination for one of the most engaging campaigns this year in Nigeria as the brand ran promotions across digital, radio, TV and offline brand activations with QR codes to promote mother’s love.
During the 1-week pre-campaign, the page received over 7,000 visitors with Mother’s Love being the most popular definition of Unconditional Love to 90% of consumers who participated in the online voting. See Case Study..