SEO for YouTube videos is one easily accessible arsenal that most marketers are not tapping into at the moment.
A lot of marketing funds is going into making and promoting videos worldwide, but a lot of people are yet to know how to use these few tricks to make their YouTube videos continue to gain views, get more engagement and grow their YouTube channel with no budget.
Yeah, SEO for YouTube won’t cost you money!
Since nothing is free on the Internet, you can send me that part of your marketing budget that learning these SEO for YouTube videos tricks will help you save though. I really do not MIND. Lol!
Now, let’s get into it real quick.
Why Do SEO for YouTube Videos?
- Rank for keyword in organic search
- Rank video in YouTube search
- Rank video for “up next” and “suggested” videos by Youtube algorithm
Rank for Keyword in Organic Search
SEO for YouTube could help you rank for certain keywords in organic search. Sometimes, search algorithm consider videos as better answers to search queries. And as such, it ranks videos search results ahead of text (article) for such search queries.
For keywords that you can create how-to videos or practical tutorials for, please prioritize making video ahead of writing long form articles. This will help you get ahead of existing articles and provide opportunity for higher audience engagement.
Rank Video in YouTube Search
SEO for YouTube videos can help you rank a video ahead of other old videos. It seems, people ignore this part of YouTube being a search engine.
I have used the tweaks you are about to learn to rank a newly uploaded video ahead of existing videos on 100% the same topic over and over.
If you get these SEO for Youtube videos tweaks right, you can make your new video to rank ahead of a competitor video that already has hundreds of thousands of views.
That is top secret. Right?
Trust me, this can get you a peck (if not a kiss) from your cute boss. If your boss aint thou, no need!
This is what happened.
Mark Zuckerberg, CEO of Facebook, visited Lagos Nigeria that year. He visited Andela precisely. Andela where Mark visited put up the video first and it was getting all the buzz.
Then, we uploaded ours, which was not much different from the first video. BUT, alas, SEO for YouTube magic put our video ahead and we were able to share out of Andela’s buzz, probably 24 hours after they had been enjoying the fame that came with Mark’s visit
You like to pull that sort of stunt too? Read the post to the last full stop and do what you learn.
Rank Video for “Up next” and “Suggested” Videos
This one does not need much stories, SEO for YouTube videos can help your video to be suggested to people viewing similar videos as ‘Up next’ or related videos that normally line up on the right side of the currently playing video.
What mostly influences, based on my experience with optimizing YouTube videos for organic growth, is video tags. If you can get your video tags right, you will get on these spots quite often.
Up next are the SEO for YouTube video tweaks you have been waiting for.
Embrace them with the whole of your heart please!
SEO for YouTube Videos Optimization Checklist
These are steps you should take to optimize your Youtube videos:
- Video Keyword Research
- Video Title Optimization
- Video Description Optimization
- Video Tags Optimization
- Video Caption & Subtitle
- Catchy Thumbnail
- End Screen Videos
Video Keyword Research
Video keywords for YouTube can be researched using Google Trends, Google Search results among other paid tools. Wanna know how to use any of these tools for video keyword research? Use the comment box to make your request.
Why Use Video Keyword?
Both YouTube and Google Search algorithms already identified certain terms as Video Keywords because they have been used to index existing videos.
Using Video keyword identifies new videos you just uploaded with the existing videos in search engine index and helps them rank higher than videos uploaded without using video keywords.
Where to Use Video Keywords?
After researching and selecting video keyword for your YouTube Video, these are the places you should use it:
- Video Title
- Video Description
- Video Tags
Video Title Optimization
Do video keyword research to identify keywords that both Google and Youtube already identified with videos. Use video keywords to start your video title by adding more words to make the title more narrative.
YouTube video title used too quite long before. But, it has been recently pegged at 100 characters.
So, you have 100 characters to use video keyword to write curious, exciting, hilarious, ecstatic or whatever type of title that clearly states what the video is about and why it should be viewed.
Avoid using click bait though. It could hurt growth of your YouTube channel in the long run.
The two videos with less than 4k views put together rank ahead of an older video with more views by a more popular channel. Why?
YouTube video title optimization.
INTERESTING READ: Digital Marketing Tools for Small Business in Nigeria
Video Description Optimization Tips
- Make your video description at least 250 words.
- Optimize your video keyword for the same video keywords you used the in Video Title.
- Include links to your website, social media other channels where you can be found video description.
Include your Channel subscription link in your video description. Don’t forget. Don’t!
Video Tags Optimization
Video Tags are very critical to other videos that Youtube will show your video beside. Include more keywords (both video keywords and other relevant search terms) in the video tags.
Video Tags Optimization Tips
- 8-10 video tags are great; make them short and topical.
- Lengthy video tags are NO NO.
- Use similar terms, concepts or popular terms synonymous with the theme/topic idea of your video for tags.
Video Caption/Subtitle Optimization
There are various options for video subtitle, but make sure you subtitle your video so they could rank high in Youtube.
You could copy and paste video description for subtitle, since most effective tools/techniques for subtitle are paid.
Using Catchy Video Thumbnail
Create custom catchy thumbnail that will briefly explain (hint) the video content with attention-grabbing images and text. The usual temptation is to use one of the 3 suggested clips from your video after uploading it as your thumbnail.
But, if you truly want your video to attract viewers, use custom thumbnails for every new video you upload on YouTube.
YouTube End Screen Videos
Use the End Screen option to add link to other videos or playlists to a new Youtube video.
You can use any of the End Screen video templates (or customize yours) in order to link more videos on your channel to the one currently playing.
Trust you have learned new SEO for YouTube videos tweaks that could make your channel rock without popping millions of dollars.
Hang around for some cool YouTube channel growth, if you found this piece valuable.
You have other YouTube optimization hacks too? Use the comment section please.