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Why Customers Don’t Engage with Social Media Your Posts

Like any other business owner, you rely on social media to engage with many of your customers. You created your accounts and share content regularly – you even did hashtag research. But you notice that you don’t receive nearly as much interaction as competing small businesses. Why aren’t they engaging with what you post? We’ve …

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4 Biggest Retail Trends for Marketing Managers in 2021

The way we live, work, communicate and shop has changed forever. Don’t expect anything less from customers, your sales touch points should meet them halfway at least.     Same way I feel ‘somehow’ when people request physical meetings to discuss what Zoom can handle, many customers are looking forward to a more convenient and …

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Clubhouse for Business: 4 Reasons You Should Be Using It Already

Influencers and advertisers move around like sugar and ants. Similar to how TikTok lured brands, Clubhouse is becoming hotbed for influencers which will in return on-board brands and advertisers.    Is Clubhouse in your marketing plan for 2021 or you are there already? I have closely followed how some trendsetting businesses are leveraging Clubhouse to …

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Influencer Marketing Data Analysis- Cristiano Ronaldo

Influencer Marketing Data Analysis- Cristiano Ronaldo

Cristiano Ronaldo is the most followed human being on Instagram and arguably the highest paid celeb there. Is influencer marketing really worth the hype and investment?    Now, here are some behind-the-scenes insights (influencer marketing data analysis) on his Instagram page for 2020. Post Performance = 2.6% Engagement Rate, 2.59% Like Rate and 0.02% Comment …

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Best CRM for Small Business -HubSpot CRM Top 5 Features 001

Best CRM for Small Business -HubSpot CRM Top 5 Features

You may have heard that HubSpot CRM is one of the best CRM for small businesses, I am currently using it and I think it is worth the hype. HubSpot CRM is not only efficient but also reliable, especially with regards to actionable data on website visits and engagement which will help you grow your …

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Digital Marketing Jobs in Nigeria -6 Career Growth Paths

A key conversation was started in the Digital Marketing Meetup group about career paths for digital marketers and how to get good digital marketing jobs in Nigeria recently.  Here are my thoughts from research, experience and speaking to some friends. What to expect? A brief explanation of each role, steps to take, academic qualifications and …

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How to redesign a website

How to Redesign a Website -Best Strategy for Small Business

Small business owners often ask how to redesign a website for several reasons. Some are due to functionality issues while some are critical because of recent re-branding or new product launch.  This piece is probably the best website redesign strategy for small business you will read in awhile. It will show you important reasons why you …

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email-automation tips

Email Automation Tips: Ways to Achieve a High Click-Through Rate

Need some effective email automation tips and ways to achieve higher CTR in your email marketing campaigns? This all you need. Many website owners and bloggers consider using emails, yet they never manage to collect subscribers. Then they drop the idea, thinking that email marketing is dead. However, marketers still use emails as the means …

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