Contact us on +234 813 597 6513
Contact us on +234 813 597 6513 or adeyemi@contentkrush.com

Content Marketing

  • Article
    5 Things Successful Salespeople Do Better Than Others

    5 Things Successful Salespeople Do Better Than Others

    - by ObadeYemi

    Wondering what successful salespeople do better than average sales guy?

    These are 5 things to learn and master, if you want to succeed in selling anything. Anything at all!

    1. Successful Salespeople Sell Value at Scale.

    What is Value?

    Value is a construct, a perception in buyer’s mind not necessarily the reality. Price may be fixed but value is subjective and Customer determines what is valuable to them.

    Since buying decisions are based on PERCEIVED value, successful salespeople communicate value the best way customer can comprehend.

    2. Successful salespeople master 5 PILLARS of COMMUNICATION.

    These are pillars of communication you must master in order to succeed in sales:

    1. Visibility: People buy from who they know, how do you gain visibility?
    2. Language: Speak the language of the problem because ONLY ONE WHO UNDERSTANDS THE PROBLEM CAN BE TRUSTED TO SOLVE IT.
    3. Conviction: Sell first to yourself. Yeah? If you are not SOLD, you can’t SELL.
    4. Relationship: Building relationship in sales is like investing in an emotional bank. Don’t just sell, build bridges.
      Personality: What are your personal values? What are your after sales values?

    3. Successful Salespeople Have Excellent Attitude towards Sales.

    Develop excellent Sales Mastermind by answering these 5 questions:

    1. What do you believe about yourself?
    2. What are your personal values?
    3. How much do you like others?
    4. How do you perceive customer rejection?
    5. Rate your selling ability: Are you Best Ever, Exceptional, Good, Average, or Below Average?

    5 Things Successful Salespeople Do Better than Others

    4.  Successful Salespeople Master Are Always Prospecting.

    This Is How Successful Salespeople handle prospecting better than others:

    1. They differentiate activity from productivity because activity takes 90 days to pay off.
    2. They fill their pipelines consistently.
    3. They do not ignore phone calls, no matter what the situation is.
    4. They differentiate prospects from opportunities by qualify or scoring their leads.
    5. They prospect value one-on-one not via anonymous bulk emails or SMS.

    5. Successful Salespeople Get out of Obscurity.

    These are steps taken by successful salespeople to get out of obscurity:

    1. Always networking.
    2. Positioning themselves as subject matter experts.
    3. Creating value Online.
    4. Generate leads via referrals from existing customers.
    5. Prospecting by Categories.

    Culled from: Sales Masterclass by Salesruby.

  • Article
    LEARN HABIT OF MILLIONAIRES

    10 Habits of Eventual Millionaires in 2019

    - by ObadeYemi

    If one of your new year resolutions is to rake in a million bucks daily, weekly or monthly, here are 10 habits of millionaires you must imbibe..

    Since success normally leaves track, you too can make millions, as many times as possible by the end of 2019 if you imbibe these habits that are consistent with people who eventually become millionaires.

    1. Being around people who love them …

    To become a millionaire, make efforts everyday to be around people who are kind to you and love you.

    2. Being perpetually grateful …

    Whether you are angry, stressed or in distress, find one thing to be grateful for. This is one way eventual millionaires keep positive energy around them always.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.

    3. Writing down ten ideas a day …

    Writing down your ideas daily helps you keep record of your aspirations and dreams. Not all these ideas will fly but keep writing them down.

    4. Always planting seeds …

    Eventual millionaires know that 1% of seeds planted turns into 50% of the flowers. That is why they plant seeds such as thank you letter, sharing ideas with people, creating meaningful handshakes, surprising their loved ones, …

    5. Refusing to give excuses …

    Blaming others, complaining about situations, explaining one’s decisions is draining. People who become millionaires know this and they avoid it. So should you!

    6. Obeying Warren Buffett’s 5/25 rule …

    Make a list of the 25 things you want to do right now. Now do the top 5 that are the most important at the moment. Pursue your top 5 goals vigorously and NEVER look back at the remaining 20 till you achieve them all.

    habits of millionaires -20 habits of eventual millionaires by james altucher

    7. Following up with people ….

    Following up with new people you meet or business prospects is an act. It requires serious practice to get good at it. Learn how to follow up with people for good, keep at it. Keep following up.

    8. Asking questions ….

    Never be afraid to have ‘curiosity conversations’. You have things bothering you? You have great ideas you could bounce off people you know? Call them, pay them a visit. Start the curiosity conversation. Ask questions.

    9. Making mistakes ….

    Eventual millionaires know that mistakes help people improve, so they are not allergic to honest mistakes.

    Remember, if you have never made mistakes, you have never tried anything new. Life is too short to be avoiding mistakes. When you make mistakes, learn, improve and get ahead.

    10. Saying NO …

    To become a millionaire, you must learn to politely say NO to things that do not add up. Be rest assured that every door is not your door. Once you recognize it is an opportunity you really need, let it go. Say NO.

    Saying YES all the time, even when it hurts you, does not make you a wonderful person. It makes you a people pleaser. Learn to say NO.

    Culled from 20 HABITS OF EVENTUAL MILLIONAIRES by James Altucher.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
  • Content Marketing
    WhatsApp Business -get close to customers

    WhatsApp Business: 5 Creative Ways to Get Closer and Personal with Customers

    - by ObadeYemi

    WhatsApp Business is an Android app which helps businesses interact with customers easily by using tools to automate, sort, and quickly respond to messages.

    Do you need a free online tool to get closer to your customers and prospects? These are creative ways to build community with customers using WhatsApp Business.

    What are the key features of WhatsApp Business?

    1. Business can create profile to list important piece of information. Information that can be listed include company address, email and website.
    2. It provides statistics to see how many messages were successfully sent, delivered, and read.
    3. It is a great for creating and growing community of customers where you relate as humans.

    Can I Use Same Phone Number for WhatsApp Messenger and Business?

    Much as you can use both WhatsApp Business and WhatsApp Messenger, each app must be linked to its own unique phone number.

    Request for Free Website Audit to improve keyword ranking and general performance of your website in Google search.

    These Are 5 Creative Ways to Use WhatsApp Business:

    WhatsApp Business: 5 Creative Ways to Get Closer and Personal with Customers

    1. Internal Communication: Use it for internal communication. Different teams within your business can have dedicated WhatsApp groups.  This keeps internal communication less formal though it remains official.
    2. Lead Nurturing: It works great for following up with Prospects. Businesses who tested out effectiveness of WhatsApp for customer communication got 40% increase in responses.
    3. Customer Support: Use it to resolve some of your customer support or help desk requests. Calling help desk can be sometimes frustrating especially if customer needs prompt response to guide decision-making. You could eliminate this barrier in communication between your support team and customers.
    4. Online Marketing: Use it for Online Marketing. Capability of WhatsApp Business to seamlessly share text messages, images, audio files and short video clips can take your brand messages to customers’ personal zone.
    5. Service Delivery: Use it to deliver some component services such as to take booking, customer orders, parcel delivery, free consultation as content offer and more…
    Request for Free Website Audit to improve keyword ranking and general performance of your website in Google search.
  • Content Marketing
    small business idea in Nigeria for 201

    Small Business Ideas in Nigeria for 2019: Make above 250K Monthly

    - by ObadeYemi

    You need small business ideas in Nigeria to start a side hustle or build company of your own? You are tired of job hunting and you want to start your own business? 

    These are small business ideas you can start in Nigeria that can you at least N250, 000 per month,  as you prepare for 2019.

    Small Business Ideas in Nigeria: Poultry Farming.

    Poultry farming is the process of raising domesticated birds such as chickens, ducks, turkeys and geese for the purpose of proving meat or eggs. Chicken farming is the most popular type of poultry business here but there are other birds like nolar that is highly profitable but less known.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search: http://bit.ly/2wRdIOo

    For a successful poultry farming business in Nigeria, here are the ground rules:

    1. Choose your poultry sector and stick to it because the industry is quite wide.
    2. Choose your type(s) of bird, as different types are allowed but be focused.
    3. Do feasibility and environmental study before choosing your farm location.
    4. Get financial help or adopt cluster farming approach.
    5. Tell people online and offline about your farm.
    6. Seek professional advice on how best to care for the birds.

    Small Business Ideas in Nigeria: Livestock Feed Production.

    Livestock feed production is the manufacturing of animal feed like poultry or chicken feed, cattle feed, goat feed, dog food, bird food, and several other types, with raw agricultural ingredients like corn, wheat, sorghum, forage, vitamins, additives and mineral.

    Fodder produced is formulated to meet specific animal nutrition requirements for different species of animals at different life stages.

    To Start a Successful Livestock Feed Production Business:

    1. Choose livestock category, learn its nutritional requirements and develop feed formula.
    2. Your feed formula determined ingredients, work out consistent supply of ingredients.
    3. Get necessary equipment for smooth production of your chosen feed formula.
    4. Give your products the best packaging you can get for market distinction.
    5. Have an effective marketing plan to deliver your feeds to customers.

    Small Business Ideas in Nigeria: Mobile Fresh Juice Bar.

    Busy always-on-the-go Nigerians who want to increase fruit and vegetable count in their nutrition create a huge market for nutrient-packed juices and smoothies.

    This is one smart, less capital intensive small business idea to consider as you plan for 2019.

    Starting a mobile juice bar could prove to be extremely lucrative, due to its low overhead and start-up fees.

    These are what you will need to start mobile fresh juice business:

    1. Blenders and Freezer.
    2. Generator or inverter.
    3. Nice looking Van or cart.
    4. Branded bottles or container.
    5. Fruits and/or smoothie ingredients.

    Don’t know where to locate you mobile juice bar for high visibility or quick access?

    These are location ideas for mobile juice bar business:

    1. Malls, Offices, Hospitals or Hotels.
    2. Colleges, Athletic Clubs, or Airports.
    3. Community Centers, Grocery Stores or Beaches.
    4. Department Stores, Tourist Attractions or Shopping Centers

    VERY IMPORTANT: create a epic brand name for your mobile juice bar! 

    Request for Free Website Audit to improve keyword ranking and general performance in organic search: http://bit.ly/2wRdIOo

    Brand name could be funny, trendy or related to slang that can be easily remembered. This is how to stay top of the mind of your customers and help yourself into their conversation.

    Small Business Ideas in Nigeria: Online Tutoring.

    Online tutoring is a profitable business, it makes learning personalized, affordable and easily accessible.  

    Learning and general dissemination of knowledge no longer has to be within four walls of a classroom, thanks to global penetration of the Internet.

    Having worked as a professional for a number of years, you should be prepared to explore online tutoring as a small business or side gig in 2019.

    Maybe you have special skill or talent that you have developed expertise in, you could develop a

    viable business model from it based on online tutoring.

    These are steps to start online tutoring business:

    1. Register as an online tutor with a popular online tutoring company.
    2. Get verified as an authority on your preferred subject.
    3. Learn to use online teaching or course creation tools.
    4. Create course materials and start tutoring.

    AVAILABILITY is key to your success as an online tutor. Ensure you are easily accessible by your students and create feedback channels for better communication.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search: http://bit.ly/2wRdIOo

    Small Business Idea in Nigeria: Crèche.

    Apart from being profitable, Crèche business brings job satisfactions if you are great with kids.

    Crèche provides facilities and good environment where care is given to babies, toddlers and young children.

    Steady increase in the number of working class Nigerian mothers will continue to create market for Crèche business.

    These are steps to take if you want to start Crèche Business in Nigeria:

    1. Seek legal advice and get all necessary approval from authorities.
    2. Educate yourself on best practices and never stop learning.
    3. Get easily accessible though well-secured location.
    4. Hire staff with right attitude and passion for kids.
    5. Organize activities and routines that constantly engage kids.
    6. Develop curriculum that develops kids mentally, emotional and physically.

    Crèche business is a sensitive or socially conscious adventure with its unique challenges and responsibilities. Therefore, it requires a lot of ATTENTION to details!

  • Content Marketing

    Events in Google History: 20 Significant Moments at 20 Years as a Company

    - by ObadeYemi

    Here are 20 major events in Google history as the Search Engine giant clocked 20 recently.

    1998

    Larry Page and Sergey Brin start to show investors their novel search engine, initially called  BackRub, which ranks search results based on links back to individual pages, rather than keywords.

    Google got interest from 4 angel investors namely: Andy Bechtolsheim (Sun Microsystems co founder), Jeff Bezos (Amazon.com founder), Ram Shriram (former Amazon executive) and David Cheriton (Stanford professor).

    major events in google history -Google in Beta stage in Dec 1998
    1999

    Page and Brin try, unsuccessfully, to sell Google to the now-defunct Excite. Later in the year, Google raises $25 million from Sequoia Capital, Kleiner Perkins Caufield & Byers and others.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search. Get FREE SEO Audit report in 48 hours!

    2000

    Google launches its first April Fool’s Day prank, called MentalPlex. MetalPlex asked people to project a mental image of what they want to search for while staring at an animated GIF.

    2001

    Google makes its first acquisition in its corporate history, buying Deja, which forms the basis of Google Groups.

    2002

    Google officially enters pop culture vernacular, as with a character of the TV show “Buffy the Vampire Slayer” making a reference to ‘Googling’ someone.  Yahoo offers to buy Google for $3 billion, but Google declines.

    major events in google history -Google Homepage in 2002

    2003

    Google moves into 1600 Amphitheatre Parkway in Mountain View, leasing buildings from the Silicon Graphics. 1600 Amphitheater Parkway would become the nexus for the Googleplex, which now spans hundreds of thousands of square feet of office space in Mountain View.

    2004

    Google goes public in August 2004 at $85 per share, raising a little over $1.9 billion.

    2005

    Google Maps and Google Earth were launched, undercutting the paid GPS navigation market.

    2006

    Google buys YouTube for $1.6 billion. Despite the hefty price tag, YouTube remains one of Google’s most profitable acquisitions to date, generating billions of dollars per year in video advertising revenue.

    major events in google history -Google buys YouTube

    2007

    Google buys advertising service DoubleClick for $3.1 billion.

    2008

    Google begins distributing early versions of the Android operating system to phone manufacturers. T-Mobile’s G1 is the first smartphone to run Android.

    2009

    Google crosses a major milestone, with people making more than 1 billion search queries on the site per day. The site becomes the dominant search engine in the U.S., with 65% market share.

    2010

    Google launches its first branded smartphone, the Nexus One.

    2011

    Google buys Motorola Mobility for $12.5 billion. Three years later, Google sold Motorola Mobility to Lenovo for $2.9 billion.

    2012

    Google reports annual revenue of more than $50 billion.

    major events in google history -Google $50b annual revenue

    2013

    Google launches Chromecast, a dongle that allows people to stream content from their phones or computers to a TV.

    2014

    Google buys DeepMind, a U.K.-based artificial intelligence company, for $625 million. It also picks up home automation startup Nest for $3.2 billion.

    2015

    Google restructures itself as Alphabet, a holding company that owns several companies, including Google.

    2016

    Google launches its line of smart home speakers, powered by Google Assistant.

    2017

    European regulators hit Google with a $2.7 billion fine, for promoting its own shopping results over results from competing shopping services.

    2018

    Internal protests prompt Google to cancel its involvement in Project Maven, a government effort to use artificial intelligence to automatically process military drone footage.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search. Get FREE SEO Audit report in 48 hours!
  • Content Marketing
    Google Page Speed 001

    Google Page Speed Insights: How to Make Website Rank Higher in Mobile Search

    - by ObadeYemi

    Google Page Speed has been a search ranking factor for months now. Hope you know!!!

    If you are still putting up with slow website, it is time to go MAD (Make A Difference) because the fear of slow website is the beginning of wisdom in online marketing…

    53% of mobile site visits leave a web page that takes longer than 3 seconds to load; according to Think with Google.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
    Get FREE SEO Audit report in 48 hours!

    What is Page Speed?

    Page speed is a measurement of how fast the content on your web page loads in user’s web browser.

    Google’s recent data on how PageSpeed affects performance and profitability shows that while more than half of overall web traffic comes from mobile devices, mobile conversion rates are lower than desktop.

    To summarize this, web page loading speed equals revenue. …..NEED FOR SPEED….

    Why is Google Page Speed Critical?

    Google started using  mobile page speed as a ranking factor in their mobile search results; since July 2018. Apart from being an official Google Search Ranking factor, the speed at which a website loads affects:

    • Customer experience
    • User engagement
    • Conversion rate

    Should You Lose Sleep Over Terrible Page Speed?

    Yes, you should. And this is why: 70% of mobile landing pages typically take more than 5 seconds for the visual content above the fold to display on the screen, and it takes more than 7 seconds to fully load all visual content above and below the fold.

    Google Page Speed is now ranking factor -contentkrush.com

    Meaning?
    Slow website drives prospects away, especially if you are targeting young Internet users (including Millennials), upwardly mobile netizens, busy moms, online shoppers who have too many alternatives already. All these people among others do not have the luxury of time to wait a decade for a web page to load…

    How to Find Out Google Page Speed?

    Use Google Page Speed Insights

    How Can I Make My Website Faster?

    Take these steps to at least remove bloated content that typically makes web pages take forever to load:

    • Get a better Web Host
    • Enable web page caching
    • Get a faster Website Theme
    • Use a Content Delivery Network (CDN)
    • Remove Unnecessary Plugins and Add-ons
    • Load Analytics and Ad Networks Code Asynchronously
    • Enable Expiry tag for old images & other web contents
    • Reduce (not completely remove) Social Sharing Buttons on Your Website
    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
    Get FREE SEO Audit report in 48 hours!
  • Content Marketing
    seo tips for local business -contentkrush.com

    5 Best SEO Tips for Local Business to Make More Sales

    - by ObadeYemi

    These are the best SEO tips for local business that could help your location-based or service-rendering business make more sales online.

    Do you run location-based business that require customers to walk in to buy? Do you render consulting services or other form of services that require to find and connect with you?

    Sit tight, this is for you!

    According to Think with Google, one out of every three Google search is location based. Besides, searches that include ‘Best’, ‘near me’, ‘where’ have been on record increase recently. 

    This is why Search Engine Optimization is key to success of your business, if you run an active website and put up content at least once a month.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search

    SEO Tips for Local Business to Get More Customers ?

    1). Technical S.E.O.

    2). Keyword Research.

    3). On-page S.E.O.

    4). Consistent Blogging.

    5). Content Distribution.

    How Does Technical SEO Help Local Business?

    Technical SEO will audit your website, find and fix web development issues that normally prevent Google from displaying your website in search results.

    It can be very frustrating when you invest so much in putting up a beautiful website, publish engaging content, but prospects cannot still find your business when they search online.

    What should you do?

    1). Get an SEO expert to audit your website.

    2). Fix all technical SEO problems.

    3). Submit your website for indexing in Google.

    4). Ensure your website’s XML Sitemap and Robots.txt file work.

    5). Ensure your website loads as fast as possible.

    How Does Keyword Research Help Local Business?

    Keyword Research helps you find the right words or phrases to use to refer to your business, what you do, what you offer, what stands you out and why prospects should buy from you.

    What Is Keyword?

    Keyword is the most search terms or queries that people have used to search for a particular idea, name, event, place or anything at all on search engines.

    best seo tips for local business -keyword research -contentkrush.com

    Why Does Local Business Need Keyword Research?

    You need keyword research to get into your prospects’ minds. When you do your keyword research well, you will be able to identify and select search terms that prospects are using to search for what you put online.

    When you use the search terms prospects are already using to find your business, they can easily find your website and content.

    How Do You Do Keyword Research?

    Learn to use any of these tools or techniques:

    1). Google Keyword Planner

    2). Moz Keyword Explorer

    3). Google Search Suggest

    4). Google Trends

    5). Google SERP ‘Searches Related’

    How Does On-page SEO Help Local Business?

    On-page SEO helps you better position your website and its content to be found in Google search. After doing keyword research, you will have list of keywords you can use to refer to your business, products and services.

    On-page SEO involves using these keywords correctly in the right places on your web pages and blog posts.  It also requires that you edit existing web pages and create new ones based on what prospects are searching for.

    How Does Blogging Help Local Business?

    Blogging or Content Marketing is the lifeblood of getting found online.

    80% of prospects research specifically what they want to buy online, read reviews, compare prices before buying. While some buyers search for particular problems that what they want to buy will solve for them.

    Blogging as part of SEO strategy for local business will help you plan, publish and promote content that meet all these needs.For blogging to work for small business, your blog posts must be tied or related to your business. Though you should avoid talking too much about your business.

    You get more people to visit your website when you genuinely help them solve problems.

    What should you do?

    1). Have a clear, sustainable SEO blogging strategy

    2). Do keyword research to refine your content ideas

    3). Be consistent with your blog posts to encourage followership

    4). Share your blogs across social media, Quora, Medium & other relevant platforms

    5). Get features for your blog posts on relevant high-traffic niche websites

    How Does Content Distribution Help Local Business?

    Content Distribution gets you brand visibility, increase awareness, get you web traffic and back links to your website.

    Talking in business terms, distributing your blog posts via paid channels bring you consistent traffic, referrals, name mentioning, get you more leads which will in turn increase your sales.

    best seo tips for local business -keyword research -contentkrush.com

    In SEO terms, your website will get more credibility with search engine and you will earn more back links to your website which will help you rank higher in search results.

    What should you do?

    1). Use Facebook ads to promote your blog posts.

    2). Use LinkedIn sponsored content to promote blog posts.

    3). Follow social influencers and share your posts with them

    4). Send your blog posts to relevant bloggers for paid or free feature

    5). Promote your blog posts via email campaigns

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
  • Content Marketing
    get free website audit -contentkrush.com

    Get Free Website Audit to Know Why Your Website Desnt Show in Google

    - by ObadeYemi

    SEO audit, also known as website audit, is the beginning of effective SEO (Search Engine Optimization) strategy.

    How about free SEO Audit for your website?

    SEO Audit helps you unravel technical SEO and on-page issues you need to fix on your  website as well as opportunities for content marketing and link building.

    On the average, organic traffic (from web searches) makes up around 30% of overall website’s traffic. It also can deliver upwards to 20% – 25% conversion rate; according to SEOclartiy.

    WTF is SEO Audit?

    SEO audit involves analyzing your website content and pages for insights, problems and improvements to be made in order to improve performance in organic search and get more organic traffic from web searches from both desktop and mobile devices. 

    You can call SEO Audit a process of altering and strengthening a website’s online visibility; especially but not limited to organic web search.

    Bad news, if your website has not undergone thorough SEO audit for at least once. Why?

    You could be investing so much money, time and resources trying to patch a problem you could outrightly solve in a day and then move on to better online visibility, both via organic search and other related channels. 

    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours. 

    request for free seo audit -website audit

    Why Is Website Audit Important?

    SEO Audit reveals typical issues with important components of a website such as content -related issues, site architecture, indexing, backlink analysis and social-media engagement. 

    What Website Audit Report Reveals?

    SEO audit report presents insights into: 

    1. Technical SEO issues
    2. On-page SEO fixes
    3. Content Optimization issues
    4. Keyword opportunity and difficulty
    5. Potential web traffic volume and sources
    6. Analysis of top competitors in organic search
    7. Backlinks opportunities

    Benefits of SEO Audit?

    It’s rare to find a single report in Digital Marketing that provides huge benefits like these but SEO audit done by seasoned expert could provide you with the following:

    1. Keyword Optimization & Ranking Opportunities
    2. Right Content Optimization Approach
    3. Actionable Link Building Strategy
    4. Insights into Competitors’ Strength in Organic Search
    5. Competitor’s Backlink Profile & How to Leverage It
    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours.
  • Content Marketing
    SEO, Content Marketing, Email & Social Media in Nigeria

    Content Marketing ROI: 5 Inspiring Content Marketing Case Studies with Amazing Results!

    - by ObadeYemi

    Content Marketing ROI is a popular headache among CMOs, marketers in general.

    After reading this piece by Stefan Debois from marketo, you will have a better idea of how to pitch Content Marketing in such a way that results will be evident.

    Obviously, there are many articles with Content Marketing best practices, proven strategies, and statistics. But there’s one thing that can beat all of these: Clear, actionable, real-life examples.

    Content marketing case studies with excellent results can be hard to come by, but here you have successful case studies with awesome results they achieved:

    iSpionage Got 58% Increase in Blog Referral Traffic in a Month with Onsite Re-targeting

    The growth hacking tool iSpionage runs a pay-per-click marketing blog. By investing in content marketing, they had hoped to capitalize on additional visits. But despite publishing new articles regularly, they weren’t seeing a lot of referral traffic towards the main website. In this case study, they explain how they managed to increase that traffic by 58.09% in just one month by using an exit intent popup.

    Content Marketing ROI

    Lawrence of Morocco Got over 11K Additional Website Visits in 2 Weeks with #GOT Infographics

    When the Game of Thrones series was in full swing, it generated huge buzz online. Lawrence of Morocco, offering tailor-made holidays, took advantage of this as much of the series was filmed in Morocco. By creating related content linking back to their product offering, they generated tons of extra traffic to their website.

    CollegeRaptor Got 100K Web Visitors/month with Data-driven Content

    In this content marketing case study, YesOptimist helped a startup, CollegeRaptor, to get from absolutely no organic traffic to 100K visitors per month in just one year. They created a highly relevant piece of content using nothing but publicly available data which was picked up by several big blog sites, giving them the initial boost in high-quality backlinks.

    Originally published: 5 Inspiring Content Marketing Case Studies (with Results!)\

  • Content Marketing
    Sell more with google my business listing

    Google My Business Listing: Three Ways You Can Sell More for Free

    - by ObadeYemi

    GOOGLE My Business has been around for a while, but many business owners don’t seem to know they can see use its interesting features to sell more for free.

    What if I show you how to take booking directly from Google Search results using your Google My Business listing?

    For local businesses especially, you should attach as much importance to your Google My Business listing as you do your Facebook page.

    Why Get on Google My Business?

    WHEN we are in the process of making an important purchase decision, sometimes we go online looking for something nearby—a hair salon, a pharmacy, a car dealership. Recent data on popular search queries show this one of the most common searches.

    Google My Business Listing: local-search-location-qualifier

    Google My Business Listing: local-search-location-qualifier

    In fact, more than one-third of all mobile searches are related to location.

    What Is Google My Business?

    GOOGLE My Business is a free and user-friendly tool for small businesses, organizations and blue chip corporations to manage their online presence across Google properties which include Search and Maps.

    LOCAL businesses,  can add, verify business physical location among other contact information on Google My Business. This can both help prospects find you and tell them the story of your business. 

    You can get free SEO audit on your website to see how your website is performing in organic search and what 
    you can do to get better results, if you grab the opportunity fast enough before other smart businesses 
    take all the available spots. REQUEST for FREE SEO AUDIT NOW

    How to Sell More with Google My Business Listing?

    • Google My Business Post
    • Messaging with Google My Business
    • CTA directly from Google My Business Listing

    Selling with Google My Business Post

    GOOGLE My Business Post is an easy way to help attract new customers and build relationships with the customers you already have.

    WITH 82% of people turning to search engines to find local information, your GMB listing is the ideal place to showcase what is unique about your business.

    YOU can use GMB Post feature to highlight special offering, promotions or an upcoming sales/marketing event that prospects or customers may find interesting when they search online for your business.

    What Can do with Google My Business Post?
    • Share new, exclusive special offers or promotions
    • Promote events at your local office or elsewhere
    • Take reservations directly from listing
    • Take newsletter signup directly from listing
    • Drive traffic to particular landing page
    • Highlight your most sought-after products, new arrivals or incentives

    YOU have an active Google My Business Listing? Post now.

    Google My Business Messaging

    GOOGLE My Business allows you to add ‘Message‘ button with which you can chat directly with customers who find your business listing on Google Search.

    ISN’T it awesome that prospects do not necessarily have to visit your website before they can make enquiries?

    MAKING provisions for how you can respond fast to customers or prospects who message you via GMB Listing can help you answer their questions, tell your brand story, and attract more people to your business. This also shows prospects how you handle requests promptly.

    GOOGLE My Business Messaging is here to help you cut short buyer’s journey. Would you gladly take advantage of it?

    receive message with google my business listing

    How to receive message with google my business listing

    How to Take Enquiries via Google My Business Messaging?

    To turn on messaging with customers:

    • Sign in to your GMB account
    • Look for the “Messaging” card in the Home menu
    • Provide a phone number that can receive SMS messages

    PLEASE NOTE: When using SMS messaging for GMB Messaging, standard message and data rates may apply.

    What Not to Ask with Google My Business Messaging?

    • Credit card details
    • Password or other login details
    • Identification number (eg SSN, Driver’s License/International Passport number)

    Google My Business Booking

    IF you run a local store, clinic, massage parlour, beauty salon, barber shop or render any form of consultancy services, you can make it easier for prospects to book your services right in Google Search results page.

    THIS is an opportunity to take your local business ahead of competitors. Include ‘Book Online‘ button your on Google My Business listing and you will be alright!

    ONLINE readers can become paying customers in under a minute, if they can book an appointment with you directly through your Google My Business listing.

    Steps to Take Direct Booking with Google My Business?

    • Create GMB Account
    • Confirm physical address with GMB verification team
    • Check if your business is on Google reservation partners
    • Manually request for ‘Book Online’ button on dashboard (optional)
    • Enroll with scheduling provider (from Google partners)
    how to take booking with google my business listing

    how to take booking with google my business

    GOOGLE has not only made getting leads via web searches easier but also enabled Google My Business with powerful ‘sales magnet’ features that can attract customers to local business just by showing in organic search results.

    IF you do not have an active Google My Business account, open one right away. Follow steps in this article to share posts, receive messages and take bookings directly via your Google My Business listing FOR FREE.

    MEANWHILE, you can get free SEO audit on your website to see how your website is performing in organic search and what you can do to get better results, if you grab the opportunity fast enough before other smart businesses take all the available spots. REQUEST for FREE SEO AUDIT NOW…