Content Marketing ROI is a popular headache among CMOs, marketers in general.
After reading this piece by Stefan Debois from marketo, you will have a better idea of how to pitch Content Marketing in such a way that results will be evident.
Obviously, there are many articles with Content Marketing best practices, proven strategies, and statistics. But there’s one thing that can beat all of these: Clear, actionable, real-life examples.
Content marketing case studies with excellent results can be hard to come by, but here you have successful case studies with awesome results they achieved:
iSpionage Got 58% Increase in Blog Referral Traffic in a Month with Onsite Re-targeting
The growth hacking tool iSpionage runs a pay-per-click marketing blog. By investing in content marketing, they had hoped to capitalize on additional visits. But despite publishing new articles regularly, they weren’t seeing a lot of referral traffic towards the main website. In this case study, they explain how they managed to increase that traffic by 58.09% in just one month by using an exit intent popup.
Lawrence of Morocco Got over 11K Additional Website Visits in 2 Weeks with #GOT Infographics
When the Game of Thrones series was in full swing, it generated huge buzz online. Lawrence of Morocco, offering tailor-made holidays, took advantage of this as much of the series was filmed in Morocco. By creating related content linking back to their product offering, they generated tons of extra traffic to their website.
CollegeRaptor Got 100K Web Visitors/month with Data-driven Content
In this content marketing case study, YesOptimist helped a startup, CollegeRaptor, to get from absolutely no organic traffic to 100K visitors per month in just one year. They created a highly relevant piece of content using nothing but publicly available data which was picked up by several big blog sites, giving them the initial boost in high-quality backlinks.
Originally published: 5 Inspiring Content Marketing Case Studies (with Results!)\