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Posts tagged with ‘digital marketing for small business’

  • Content Marketing
    small business idea in Nigeria for 201

    Small Business Ideas in Nigeria for 2019: Make above 250K Monthly

    - by ObadeYemi

    You need small business ideas in Nigeria to start a side hustle or build company of your own? You are tired of job hunting and you want to start your own business? 

    These are small business ideas you can start in Nigeria that can you at least N250, 000 per month,  as you prepare for 2019.

    Small Business Ideas in Nigeria: Poultry Farming.

    Poultry farming is the process of raising domesticated birds such as chickens, ducks, turkeys and geese for the purpose of proving meat or eggs. Chicken farming is the most popular type of poultry business here but there are other birds like nolar that is highly profitable but less known.

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    For a successful poultry farming business in Nigeria, here are the ground rules:

    1. Choose your poultry sector and stick to it because the industry is quite wide.
    2. Choose your type(s) of bird, as different types are allowed but be focused.
    3. Do feasibility and environmental study before choosing your farm location.
    4. Get financial help or adopt cluster farming approach.
    5. Tell people online and offline about your farm.
    6. Seek professional advice on how best to care for the birds.

    Small Business Ideas in Nigeria: Livestock Feed Production.

    Livestock feed production is the manufacturing of animal feed like poultry or chicken feed, cattle feed, goat feed, dog food, bird food, and several other types, with raw agricultural ingredients like corn, wheat, sorghum, forage, vitamins, additives and mineral.

    Fodder produced is formulated to meet specific animal nutrition requirements for different species of animals at different life stages.

    To Start a Successful Livestock Feed Production Business:

    1. Choose livestock category, learn its nutritional requirements and develop feed formula.
    2. Your feed formula determined ingredients, work out consistent supply of ingredients.
    3. Get necessary equipment for smooth production of your chosen feed formula.
    4. Give your products the best packaging you can get for market distinction.
    5. Have an effective marketing plan to deliver your feeds to customers.

    Small Business Ideas in Nigeria: Mobile Fresh Juice Bar.

    Busy always-on-the-go Nigerians who want to increase fruit and vegetable count in their nutrition create a huge market for nutrient-packed juices and smoothies.

    This is one smart, less capital intensive small business idea to consider as you plan for 2019.

    Starting a mobile juice bar could prove to be extremely lucrative, due to its low overhead and start-up fees.

    These are what you will need to start mobile fresh juice business:

    1. Blenders and Freezer.
    2. Generator or inverter.
    3. Nice looking Van or cart.
    4. Branded bottles or container.
    5. Fruits and/or smoothie ingredients.

    Don’t know where to locate you mobile juice bar for high visibility or quick access?

    These are location ideas for mobile juice bar business:

    1. Malls, Offices, Hospitals or Hotels.
    2. Colleges, Athletic Clubs, or Airports.
    3. Community Centers, Grocery Stores or Beaches.
    4. Department Stores, Tourist Attractions or Shopping Centers

    VERY IMPORTANT: create a epic brand name for your mobile juice bar! 

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    Brand name could be funny, trendy or related to slang that can be easily remembered. This is how to stay top of the mind of your customers and help yourself into their conversation.

    Small Business Ideas in Nigeria: Online Tutoring.

    Online tutoring is a profitable business, it makes learning personalized, affordable and easily accessible.  

    Learning and general dissemination of knowledge no longer has to be within four walls of a classroom, thanks to global penetration of the Internet.

    Having worked as a professional for a number of years, you should be prepared to explore online tutoring as a small business or side gig in 2019.

    Maybe you have special skill or talent that you have developed expertise in, you could develop a

    viable business model from it based on online tutoring.

    These are steps to start online tutoring business:

    1. Register as an online tutor with a popular online tutoring company.
    2. Get verified as an authority on your preferred subject.
    3. Learn to use online teaching or course creation tools.
    4. Create course materials and start tutoring.

    AVAILABILITY is key to your success as an online tutor. Ensure you are easily accessible by your students and create feedback channels for better communication.

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    Small Business Idea in Nigeria: Crèche.

    Apart from being profitable, Crèche business brings job satisfactions if you are great with kids.

    Crèche provides facilities and good environment where care is given to babies, toddlers and young children.

    Steady increase in the number of working class Nigerian mothers will continue to create market for Crèche business.

    These are steps to take if you want to start Crèche Business in Nigeria:

    1. Seek legal advice and get all necessary approval from authorities.
    2. Educate yourself on best practices and never stop learning.
    3. Get easily accessible though well-secured location.
    4. Hire staff with right attitude and passion for kids.
    5. Organize activities and routines that constantly engage kids.
    6. Develop curriculum that develops kids mentally, emotional and physically.

    Crèche business is a sensitive or socially conscious adventure with its unique challenges and responsibilities. Therefore, it requires a lot of ATTENTION to details!

  • Content Marketing

    Events in Google History: 20 Significant Moments at 20 Years as a Company

    - by ObadeYemi

    Here are 20 major events in Google history as the Search Engine giant clocked 20 recently.

    1998

    Larry Page and Sergey Brin start to show investors their novel search engine, initially called  BackRub, which ranks search results based on links back to individual pages, rather than keywords.

    Google got interest from 4 angel investors namely: Andy Bechtolsheim (Sun Microsystems co founder), Jeff Bezos (Amazon.com founder), Ram Shriram (former Amazon executive) and David Cheriton (Stanford professor).

    major events in google history -Google in Beta stage in Dec 1998
    1999

    Page and Brin try, unsuccessfully, to sell Google to the now-defunct Excite. Later in the year, Google raises $25 million from Sequoia Capital, Kleiner Perkins Caufield & Byers and others.

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    2000

    Google launches its first April Fool’s Day prank, called MentalPlex. MetalPlex asked people to project a mental image of what they want to search for while staring at an animated GIF.

    2001

    Google makes its first acquisition in its corporate history, buying Deja, which forms the basis of Google Groups.

    2002

    Google officially enters pop culture vernacular, as with a character of the TV show “Buffy the Vampire Slayer” making a reference to ‘Googling’ someone.  Yahoo offers to buy Google for $3 billion, but Google declines.

    major events in google history -Google Homepage in 2002

    2003

    Google moves into 1600 Amphitheatre Parkway in Mountain View, leasing buildings from the Silicon Graphics. 1600 Amphitheater Parkway would become the nexus for the Googleplex, which now spans hundreds of thousands of square feet of office space in Mountain View.

    2004

    Google goes public in August 2004 at $85 per share, raising a little over $1.9 billion.

    2005

    Google Maps and Google Earth were launched, undercutting the paid GPS navigation market.

    2006

    Google buys YouTube for $1.6 billion. Despite the hefty price tag, YouTube remains one of Google’s most profitable acquisitions to date, generating billions of dollars per year in video advertising revenue.

    major events in google history -Google buys YouTube

    2007

    Google buys advertising service DoubleClick for $3.1 billion.

    2008

    Google begins distributing early versions of the Android operating system to phone manufacturers. T-Mobile’s G1 is the first smartphone to run Android.

    2009

    Google crosses a major milestone, with people making more than 1 billion search queries on the site per day. The site becomes the dominant search engine in the U.S., with 65% market share.

    2010

    Google launches its first branded smartphone, the Nexus One.

    2011

    Google buys Motorola Mobility for $12.5 billion. Three years later, Google sold Motorola Mobility to Lenovo for $2.9 billion.

    2012

    Google reports annual revenue of more than $50 billion.

    major events in google history -Google $50b annual revenue

    2013

    Google launches Chromecast, a dongle that allows people to stream content from their phones or computers to a TV.

    2014

    Google buys DeepMind, a U.K.-based artificial intelligence company, for $625 million. It also picks up home automation startup Nest for $3.2 billion.

    2015

    Google restructures itself as Alphabet, a holding company that owns several companies, including Google.

    2016

    Google launches its line of smart home speakers, powered by Google Assistant.

    2017

    European regulators hit Google with a $2.7 billion fine, for promoting its own shopping results over results from competing shopping services.

    2018

    Internal protests prompt Google to cancel its involvement in Project Maven, a government effort to use artificial intelligence to automatically process military drone footage.

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  • Content Marketing
    Google Page Speed 001

    Google Page Speed Insights: How to Make Website Rank Higher in Mobile Search

    - by ObadeYemi

    Google Page Speed has been a search ranking factor for months now. Hope you know!!!

    If you are still putting up with slow website, it is time to go MAD (Make A Difference) because the fear of slow website is the beginning of wisdom in online marketing…

    53% of mobile site visits leave a web page that takes longer than 3 seconds to load; according to Think with Google.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
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    What is Page Speed?

    Page speed is a measurement of how fast the content on your web page loads in user’s web browser.

    Google’s recent data on how PageSpeed affects performance and profitability shows that while more than half of overall web traffic comes from mobile devices, mobile conversion rates are lower than desktop.

    To summarize this, web page loading speed equals revenue. …..NEED FOR SPEED….

    Why is Google Page Speed Critical?

    Google started using  mobile page speed as a ranking factor in their mobile search results; since July 2018. Apart from being an official Google Search Ranking factor, the speed at which a website loads affects:

    • Customer experience
    • User engagement
    • Conversion rate

    Should You Lose Sleep Over Terrible Page Speed?

    Yes, you should. And this is why: 70% of mobile landing pages typically take more than 5 seconds for the visual content above the fold to display on the screen, and it takes more than 7 seconds to fully load all visual content above and below the fold.

    Google Page Speed is now ranking factor -contentkrush.com

    Meaning?
    Slow website drives prospects away, especially if you are targeting young Internet users (including Millennials), upwardly mobile netizens, busy moms, online shoppers who have too many alternatives already. All these people among others do not have the luxury of time to wait a decade for a web page to load…

    How to Find Out Google Page Speed?

    Use Google Page Speed Insights

    How Can I Make My Website Faster?

    Take these steps to at least remove bloated content that typically makes web pages take forever to load:

    • Get a better Web Host
    • Enable web page caching
    • Get a faster Website Theme
    • Use a Content Delivery Network (CDN)
    • Remove Unnecessary Plugins and Add-ons
    • Load Analytics and Ad Networks Code Asynchronously
    • Enable Expiry tag for old images & other web contents
    • Reduce (not completely remove) Social Sharing Buttons on Your Website
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  • Content Marketing
    seo tips for local business -contentkrush.com

    5 Best SEO Tips for Local Business to Make More Sales

    - by ObadeYemi

    These are the best SEO tips for local business that could help your location-based or service-rendering business make more sales online.

    Do you run location-based business that require customers to walk in to buy? Do you render consulting services or other form of services that require to find and connect with you?

    Sit tight, this is for you!

    According to Think with Google, one out of every three Google search is location based. Besides, searches that include ‘Best’, ‘near me’, ‘where’ have been on record increase recently. 

    This is why Search Engine Optimization is key to success of your business, if you run an active website and put up content at least once a month.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search

    SEO Tips for Local Business to Get More Customers ?

    1). Technical S.E.O.

    2). Keyword Research.

    3). On-page S.E.O.

    4). Consistent Blogging.

    5). Content Distribution.

    How Does Technical SEO Help Local Business?

    Technical SEO will audit your website, find and fix web development issues that normally prevent Google from displaying your website in search results.

    It can be very frustrating when you invest so much in putting up a beautiful website, publish engaging content, but prospects cannot still find your business when they search online.

    What should you do?

    1). Get an SEO expert to audit your website.

    2). Fix all technical SEO problems.

    3). Submit your website for indexing in Google.

    4). Ensure your website’s XML Sitemap and Robots.txt file work.

    5). Ensure your website loads as fast as possible.

    How Does Keyword Research Help Local Business?

    Keyword Research helps you find the right words or phrases to use to refer to your business, what you do, what you offer, what stands you out and why prospects should buy from you.

    What Is Keyword?

    Keyword is the most search terms or queries that people have used to search for a particular idea, name, event, place or anything at all on search engines.

    best seo tips for local business -keyword research -contentkrush.com

    Why Does Local Business Need Keyword Research?

    You need keyword research to get into your prospects’ minds. When you do your keyword research well, you will be able to identify and select search terms that prospects are using to search for what you put online.

    When you use the search terms prospects are already using to find your business, they can easily find your website and content.

    How Do You Do Keyword Research?

    Learn to use any of these tools or techniques:

    1). Google Keyword Planner

    2). Moz Keyword Explorer

    3). Google Search Suggest

    4). Google Trends

    5). Google SERP ‘Searches Related’

    How Does On-page SEO Help Local Business?

    On-page SEO helps you better position your website and its content to be found in Google search. After doing keyword research, you will have list of keywords you can use to refer to your business, products and services.

    On-page SEO involves using these keywords correctly in the right places on your web pages and blog posts.  It also requires that you edit existing web pages and create new ones based on what prospects are searching for.

    How Does Blogging Help Local Business?

    Blogging or Content Marketing is the lifeblood of getting found online.

    80% of prospects research specifically what they want to buy online, read reviews, compare prices before buying. While some buyers search for particular problems that what they want to buy will solve for them.

    Blogging as part of SEO strategy for local business will help you plan, publish and promote content that meet all these needs.For blogging to work for small business, your blog posts must be tied or related to your business. Though you should avoid talking too much about your business.

    You get more people to visit your website when you genuinely help them solve problems.

    What should you do?

    1). Have a clear, sustainable SEO blogging strategy

    2). Do keyword research to refine your content ideas

    3). Be consistent with your blog posts to encourage followership

    4). Share your blogs across social media, Quora, Medium & other relevant platforms

    5). Get features for your blog posts on relevant high-traffic niche websites

    How Does Content Distribution Help Local Business?

    Content Distribution gets you brand visibility, increase awareness, get you web traffic and back links to your website.

    Talking in business terms, distributing your blog posts via paid channels bring you consistent traffic, referrals, name mentioning, get you more leads which will in turn increase your sales.

    best seo tips for local business -keyword research -contentkrush.com

    In SEO terms, your website will get more credibility with search engine and you will earn more back links to your website which will help you rank higher in search results.

    What should you do?

    1). Use Facebook ads to promote your blog posts.

    2). Use LinkedIn sponsored content to promote blog posts.

    3). Follow social influencers and share your posts with them

    4). Send your blog posts to relevant bloggers for paid or free feature

    5). Promote your blog posts via email campaigns

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  • Content Marketing
    get free website audit -contentkrush.com

    Get Free Website Audit to Know Why Your Website Desnt Show in Google

    - by ObadeYemi

    SEO audit, also known as website audit, is the beginning of effective SEO (Search Engine Optimization) strategy.

    How about free SEO Audit for your website?

    SEO Audit helps you unravel technical SEO and on-page issues you need to fix on your  website as well as opportunities for content marketing and link building.

    On the average, organic traffic (from web searches) makes up around 30% of overall website’s traffic. It also can deliver upwards to 20% – 25% conversion rate; according to SEOclartiy.

    WTF is SEO Audit?

    SEO audit involves analyzing your website content and pages for insights, problems and improvements to be made in order to improve performance in organic search and get more organic traffic from web searches from both desktop and mobile devices. 

    You can call SEO Audit a process of altering and strengthening a website’s online visibility; especially but not limited to organic web search.

    Bad news, if your website has not undergone thorough SEO audit for at least once. Why?

    You could be investing so much money, time and resources trying to patch a problem you could outrightly solve in a day and then move on to better online visibility, both via organic search and other related channels. 

    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours. 

    request for free seo audit -website audit

    Why Is Website Audit Important?

    SEO Audit reveals typical issues with important components of a website such as content -related issues, site architecture, indexing, backlink analysis and social-media engagement. 

    What Website Audit Report Reveals?

    SEO audit report presents insights into: 

    1. Technical SEO issues
    2. On-page SEO fixes
    3. Content Optimization issues
    4. Keyword opportunity and difficulty
    5. Potential web traffic volume and sources
    6. Analysis of top competitors in organic search
    7. Backlinks opportunities

    Benefits of SEO Audit?

    It’s rare to find a single report in Digital Marketing that provides huge benefits like these but SEO audit done by seasoned expert could provide you with the following:

    1. Keyword Optimization & Ranking Opportunities
    2. Right Content Optimization Approach
    3. Actionable Link Building Strategy
    4. Insights into Competitors’ Strength in Organic Search
    5. Competitor’s Backlink Profile & How to Leverage It
    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours.
  • Digital Marketing Updates
    Online Marketing Updates Ep 02

    Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

    - by ObadeYemi

    Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

    Instagram Dives into e-Commerce with a Rumoured Shopping App, Google Chrome Address Bar Now Shows Search Results, Facebook User Engagement Declines by 42%.

    Here is my recap of what happened in the world of online marketing during the week.

    Online Marketing Updates by ContentKrush gives you latest news in Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Email Marketing and Social Media Marketing in the past week.

    Google Dataset Search Engine Launched to Provide Detailed Insights on Selected Topics.

    Google Dataset Search is a new service to find data from sciences, government and selected news organizations. 

    Using dataset schema, publishers, agencies, organizations and companies can mark up data to get their data file included in the new Google Dataset Search engine. 

    What’s the catch?

    Dataset Search allows searchers to find datasets on many topics across environmental and social sciences, as well as data from other disciplines including government data and data provided by news organizations. 

    Google Dataset Search Engine Launched 001

    Google Dataset Search Engine Launched

    Google Dataset Search feature will be used by scientists, data journalists, data geeks and anyone who is curious about the data behind a specific topic.

    Finding data for research has never been easier!

    What should you do?

    Mark up your published data web pages (like survey, market research, reports, stats or any form of well organized insights) so that Google can display it to searchers within this new vertical search feature that is still in Beta stage.

    Log on to https://developers.google.com/search/docs/data-types/dataset to find guidelines for featuring your data in Google Dataset Search Engine.

    Read up —>  Search Engine Land

    Instagram Dives into e-Commerce with a Rumoured Stand-alone Shopping App.

    If this comes through, Instagram users would be able to search for products and make purchases directly in the app -according to The Verge reports.

    Instagram is yet to comment on this report by The Verge though.

    instagram shopping app

    instagram shopping app

    What’s the catch?

    It’s been more than a year since Instagram opened up shoppable organic posts to apparel, jewelry and beauty brands.

    Also In June, Instagram offered a shopping bag icon to a select number of retailers, allowing them to add an e-commerce element within their Stories. 

    And as such, Instagram already has a sufficient number of retailers and advertisers already pushing products on the platform. So it may happen sooner than expected. 

    What should you do?

    If you sell online or do marketing for e-Commerce business, be prepared!

    Follow relevant influencers and blogs where you can get all the gist before anyone else, so you can jump on Instagram shopping app when it finally rolls out.

    Read up —–> Marketing Land

    Google Chrome Now Shows Search Results in the ‘Omnibox’ Bar by Default.

    Google Chrome 69 ‘omnibox’  bar now allows you to type in URLs or search queries, as it shows you search result answers to what you type.

    This new feature is similar to how Google search works, but now shows directly in the Google Chrome latest version that was released on Tuesday September 4, 2018.

    Chrome Omnibox search bar

    Chrome Omnibox search

    What’s the catch?

    Google Chrome 69 Omnibox will show answers directly in the web browser address bar without you having to open a  separate tab.

    It can show rich search results on public figures, sporting events, instant answers like the local weather forecast and translation of a foreign word.

    What should you do?

    Enjoy the new Google Chrome 69 Omnibox search bar as you can do more within a browser now. You won’t need to open a million web browser tabs because your work spreads across multiple web pages!

    Read up —–>  Search Engine Land

    42% of Facebook Users Stepped back from Daily Activity and Engagement. -Pew Survey June 2018.

    According to new survey data from the Pew Research Center (June 2018), 42% Facebook users have stepped back from daily activity and engagement.

    This stands in marked contrast to a March 2018 Pew survey that found 74% of Facebook users visited daily while 51% visited multiple times a day.

    Decline in Facebook Engagement -Pew Survey Data June 2018

    Decline in Facebook Engagement



    What’s the catch?
    To corroborate this sharp decline in usage and engagement revealed by Pew Survey, Facebook’s Q2 results shows that its daily active user metrics were flat in North America and declined in Europe.

    The totality of the Pew survey evidence and other polls by Reuters (March 2018) argues that many Facebook users have become ambivalent and less engaged, especially since the notorious Cambridge Analytica data scandal.

    What should you do?
    Do not rely solely on your huge Company page followers to help spread your brand message, as this is becoming less effective in terms of reach and user engagement.

    It is time to make your brand, business, organization or client more human on Facebook. Think of user engagement campaign that can make your target audience take ownership.

    This way you keep your conversations, advocacy and loyalty in top gear.

    Read up —->  Marketing Land

  • Digital Marketing Updates
    Online Marketing Updates Ep 01 -Facebook test 'things in common' label

    Online Marketing Updates Ep 01: Facebook ‘Things in common’ Label , Uberall ‘Near me’ Search Report & More

    - by ObadeYemi

    Facebook ‘Things in common’ Label is currently in Testing Phase.

    Uberall ‘Near me’ Search Report Reiterate Power of Local Searches, Podcasting Experiences Meteoric Rise & Google Ads Introduces ‘ad strength’.

    Get the full gist on Online Marketing Updates by Content Krush.

    Online Marketing Updates gives you latest news in Search Engine Optimization, Search Engine Marketing, Mobile Marketing, Email Marketing and Social Media Marketing in the past week.

    On Online Marketing Updates Episode 01, Aug 31, 2018:

    82% of Smartphone Shoppers Conduct ‘near me’ Searches. Uberall Report.

    Podcasting Experiences Meteoric rise as Listeners Increase by 23% While Revenue by 86%.

    Google Ads Introduces ‘Ad strength’ Indicator and Reporting for Responsive Search Ads.

    Email Marketing Turns 40 this Year. And So What?

    Details below:

    Facebook Tests ‘Things in common’ Label to Step up User Engagement.

    Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not friends with or connected to.

    Facebook-Things-in-Common-label-test-screenshot

    What is the catch?

    Facebook is testing a new way to get more users to become Facebook friends. To do so, the company is adding a “Things in Common” label above comments on business, brand and media Page posts from users who are not Friends, but may share common interests and experiences.

    What should you do?

    If you run a media, business, brand or company page on Facebook, watch out for this brand new feature when it becomes fully functional. It may be opportunity for companies to get closer to Facebook user.

    Read up —> Marketingland

    You have problem getting your business found online? Get FREE SEO AUDIT for your website now. 
    
    

    82% of Smartphone Shoppers Conduct ‘near me’ Searches -Uberall Report.

    Uberall released data from their new “Near Me Shopping Report” that consisted of responses from more than 1,000 smartphone owners in the US.  

    The report shows that 69 percent of smartphone owners use their devices to help them shop -82 percent of them had done “near me” searches before.

    uberall near me report 001

    What is the catch?

    While Google previously said at different points that “local intent” search constitutes 30, 40 and even 50 percent of mobile queries.

    Uberall “Near Me Shopping Report” further confirms that online shoppers trust search results to direct them to where to buy near them.  

    What should you do?

    Create ‘near me’ posts (and possibly pages) for your eCommerce site, local business, consultancy service or any location-based venture at all.  

    Optimize the posts for search, because 90% of searchers click the first 3 results.

    Read up –> Search Engine Land

    Podcasting Experiences Meteoric rise as Listeners Increase by 23% While Revenue by 86%.

    Nielsen Fanlinks 2018 Q3 survey reported that “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase.

    While an Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped $314 million in 2017, an 86 percent increase from 2016.

    Podcast meteoric rise 001

    What is the catch?

    With a growing number of households tuning in to podcasts on all types of subjects in every imaginable genre, there is ripe opportunity for marketers to engage a captive audience. 

    Nielsen Fanlinks 2018 Q3 survey also ties users’ podcast genre and content preferences to their purchasing behaviors. 

    For instance, some of the thirty-seven million avid fans of music podcasts in the US happen to index higher for purchases of beer, liquor, pet care, tea and baby food products. 

    What should you do?

    Start looking at podcasting for a spot in your marketing mix.

    Depending on the genre or topic areas you want to explore, you could use interest and behaviour based data from Google Analytics and Facebook Insights to strategize how to reach new horizons with your brand messages through Podcast. 

    Read up —> Martechtoday

    Google Ads Introduces ‘ad strength’ Indicator & Reporting for Responsive Search Ads.

    The new Ad strength measures relevance, quantity and diversity of the Ad copy in responsive search ads.  The indicator ranges from “Poor” to “Excellent” and provides suggestions such as “Add more headlines.”

    Google Ads Introduces 'ad strength'

    What is the catch?

    Google want advertisers to have at least three ads per ad group and responsive search ads are aimed at helping advertisers meet that goal. So, more Ad copies with an Ad group should drive more impressions and clicks for an ad group overall.

    Starting in early September, Ad strength will be available as a column in Google Adwords interface.  It will show up in the Ad creation interface for responsive search ads over the next few weeks.

    What should you do?

    For your next Google Ads campaigns, ensure every Ad group has at least three ads which includes a responsive search ad.  Responsive search ads should have at least 5 headlines.

    Read up —-> Search Engine Land

    Email Marketing Turned 40 this year. And So What?

    On May 3, 1978, a marketer for Digital Equipment Corporation named Gary Thuerk sent an unsolicited email pitch to 400 business prospects.  Despite the spammy nature of his email, Thuerk’s mass email generated $13 million in sales for his company.

    Email marketing tunrs 40 years 001

    What’s the catch?

    Email marketing is still the most effective digital marketing channel for businesses across all industries. It was responsible for 20% of the average business’s revenue in 2017, according to a Relevancy Group study conducted with OneSpot.

    Email Marketing is far from dead, it is just that marketers and business owners use it the wrong way. 

    With strategic email segmentation, personalization and content development, you can to stand out in crowded inboxes and maximize conversions for your business. 

    What should you do?

    Test every email campaign, test every single element to know what works and what to stop. Test call-to-action color, offer types, timing, headline, ‘from name’ and every other thing you can think of.

    Besides, you can try your hands on Interactive Email solutions.  

    Read up —-> Marketing Land

    That’s a wrap on Online Marketing Updates by Content Krush for this week. Share your thoughts, opinion and comments in the comment below.

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  • Content Marketing
    Sell more with google my business listing

    Google My Business Listing: Three Ways You Can Sell More for Free

    - by ObadeYemi

    GOOGLE My Business has been around for a while, but many business owners don’t seem to know they can see use its interesting features to sell more for free.

    What if I show you how to take booking directly from Google Search results using your Google My Business listing?

    For local businesses especially, you should attach as much importance to your Google My Business listing as you do your Facebook page.

    Why Get on Google My Business?

    WHEN we are in the process of making an important purchase decision, sometimes we go online looking for something nearby—a hair salon, a pharmacy, a car dealership. Recent data on popular search queries show this one of the most common searches.

    Google My Business Listing: local-search-location-qualifier

    Google My Business Listing: local-search-location-qualifier

    In fact, more than one-third of all mobile searches are related to location.

    What Is Google My Business?

    GOOGLE My Business is a free and user-friendly tool for small businesses, organizations and blue chip corporations to manage their online presence across Google properties which include Search and Maps.

    LOCAL businesses,  can add, verify business physical location among other contact information on Google My Business. This can both help prospects find you and tell them the story of your business. 

    You can get free SEO audit on your website to see how your website is performing in organic search and what 
    you can do to get better results, if you grab the opportunity fast enough before other smart businesses 
    take all the available spots. REQUEST for FREE SEO AUDIT NOW

    How to Sell More with Google My Business Listing?

    • Google My Business Post
    • Messaging with Google My Business
    • CTA directly from Google My Business Listing

    Selling with Google My Business Post

    GOOGLE My Business Post is an easy way to help attract new customers and build relationships with the customers you already have.

    WITH 82% of people turning to search engines to find local information, your GMB listing is the ideal place to showcase what is unique about your business.

    YOU can use GMB Post feature to highlight special offering, promotions or an upcoming sales/marketing event that prospects or customers may find interesting when they search online for your business.

    What Can do with Google My Business Post?
    • Share new, exclusive special offers or promotions
    • Promote events at your local office or elsewhere
    • Take reservations directly from listing
    • Take newsletter signup directly from listing
    • Drive traffic to particular landing page
    • Highlight your most sought-after products, new arrivals or incentives

    YOU have an active Google My Business Listing? Post now.

    Google My Business Messaging

    GOOGLE My Business allows you to add ‘Message‘ button with which you can chat directly with customers who find your business listing on Google Search.

    ISN’T it awesome that prospects do not necessarily have to visit your website before they can make enquiries?

    MAKING provisions for how you can respond fast to customers or prospects who message you via GMB Listing can help you answer their questions, tell your brand story, and attract more people to your business. This also shows prospects how you handle requests promptly.

    GOOGLE My Business Messaging is here to help you cut short buyer’s journey. Would you gladly take advantage of it?

    receive message with google my business listing

    How to receive message with google my business listing

    How to Take Enquiries via Google My Business Messaging?

    To turn on messaging with customers:

    • Sign in to your GMB account
    • Look for the “Messaging” card in the Home menu
    • Provide a phone number that can receive SMS messages

    PLEASE NOTE: When using SMS messaging for GMB Messaging, standard message and data rates may apply.

    What Not to Ask with Google My Business Messaging?

    • Credit card details
    • Password or other login details
    • Identification number (eg SSN, Driver’s License/International Passport number)

    Google My Business Booking

    IF you run a local store, clinic, massage parlour, beauty salon, barber shop or render any form of consultancy services, you can make it easier for prospects to book your services right in Google Search results page.

    THIS is an opportunity to take your local business ahead of competitors. Include ‘Book Online‘ button your on Google My Business listing and you will be alright!

    ONLINE readers can become paying customers in under a minute, if they can book an appointment with you directly through your Google My Business listing.

    Steps to Take Direct Booking with Google My Business?

    • Create GMB Account
    • Confirm physical address with GMB verification team
    • Check if your business is on Google reservation partners
    • Manually request for ‘Book Online’ button on dashboard (optional)
    • Enroll with scheduling provider (from Google partners)
    how to take booking with google my business listing

    how to take booking with google my business

    GOOGLE has not only made getting leads via web searches easier but also enabled Google My Business with powerful ‘sales magnet’ features that can attract customers to local business just by showing in organic search results.

    IF you do not have an active Google My Business account, open one right away. Follow steps in this article to share posts, receive messages and take bookings directly via your Google My Business listing FOR FREE.

    MEANWHILE, you can get free SEO audit on your website to see how your website is performing in organic search and what you can do to get better results, if you grab the opportunity fast enough before other smart businesses take all the available spots. REQUEST for FREE SEO AUDIT NOW…

  • Article
    SEO for YouTube Videos -tips to grow your channel

    SEO for YouTube Videos: Tips to Grow Your Channel

    - by ObadeYemi

    SEO for YouTube videos is one  easily accessible arsenal that most marketers are not tapping into at the moment.

    A lot of marketing funds is going into making and promoting videos worldwide, but a lot of people are yet to know how to use these few tricks to make their YouTube videos continue to gain views, get more engagement and grow their YouTube channel with no budget.

    Yeah, SEO for YouTube won’t cost you money!

    Since nothing is free on the Internet, you can send me that part of your marketing budget that learning these SEO for YouTube videos tricks will help you save though. I really do not MIND. Lol!

    SEO for Youtube videos -Youtube statistics

    SEO for Youtube videos -Youtube statistics

    Now, let’s get into it real quick.

    Why Do SEO for YouTube Videos?

    • Rank for keyword in organic search
    • Rank video in YouTube search
    • Rank video for “up next” and “suggested” videos by Youtube algorithm

    Rank for Keyword in Organic Search

    SEO for YouTube could help you rank for certain keywords in organic search. Sometimes, search algorithm consider videos as better answers to search queries. And as such, it ranks videos search results ahead of text (article) for such search queries.

    For keywords that you can create how-to videos or practical tutorials for, please prioritize making video ahead of writing long form articles. This will help you get ahead of existing articles and provide opportunity for higher audience engagement.

    SEO for YouTube videos -ranking for keyword in organic search

    SEO for YouTube videos -ranking for keyword in organic search

     

    Rank Video in YouTube Search

    SEO for YouTube videos can help you rank a video ahead of other old videos. It seems, people ignore this part of YouTube being a search engine.

    I have used the tweaks you are about to learn to rank a newly uploaded video ahead of existing videos on 100% the same topic over and over.

    If you get these SEO for Youtube videos  tweaks right, you can make your new video to rank ahead of a competitor video that already has hundreds of thousands of views.

    That is top secret. Right?

    Trust me, this can get you a peck (if not a kiss) from your cute boss. If your boss aint thou, no need!

    SEO for YouTube videos -ranking video in youtube search

    SEO for YouTube videos -ranking video in youtube search

    This is what happened.

    Mark Zuckerberg, CEO of Facebook, visited Lagos Nigeria that year. He visited Andela precisely. Andela where Mark visited put up the video first and it was getting all the buzz.

    Then, we uploaded ours, which was not much different from the first video. BUT, alas, SEO for YouTube magic put our video ahead and we were able to share out of Andela’s buzz, probably 24 hours after they had been enjoying the fame that came with Mark’s visit

    You like to pull that sort of stunt too? Read the post to the last full stop and do what you learn.

    Rank Video for “Up next” and “Suggested” Videos

    This one does not need much stories, SEO for YouTube videos can help your video to be suggested to people viewing similar videos as ‘Up next’ or related videos that normally line up on the right side of the currently playing video.

    What mostly influences, based on my experience with optimizing YouTube videos for organic growth, is video tags. If you can get your video tags right, you will get on these spots quite often.

    Up next are the SEO for YouTube video tweaks you have been waiting for.

    Embrace them with the whole of your heart please!

    SEO for YouTube Videos Optimization Checklist

    These are steps you should take to optimize your Youtube videos:

    • Video Keyword Research
    • Video Title Optimization
    • Video Description Optimization
    • Video Tags Optimization
    • Video Caption & Subtitle
    • Catchy Thumbnail
    • End Screen Videos

    Video Keyword Research

    Video keywords for YouTube can be researched using Google Trends, Google Search results among other paid tools. Wanna know how to use any of these tools for video keyword research? Use the comment box to make your request.

    Why Use Video Keyword?

    Both YouTube and Google Search algorithms already identified certain terms as Video Keywords because they have been used to index existing videos.

    Using Video keyword identifies new videos you just uploaded with the existing videos in search engine index and helps them rank higher than videos uploaded without using video keywords.

    Where to Use Video Keywords?

    After researching and selecting video keyword for your YouTube Video, these are the places you should use it:

    • Video Title
    • Video Description
    • Video Tags

    Video Title Optimization

    Do video keyword research to identify keywords that both Google and Youtube already identified with videos. Use video keywords to start your video title by adding more words to make the title more narrative.  

    YouTube video title used too quite long before. But, it has been recently pegged at 100 characters.

    So, you have 100 characters to use video keyword to write curious, exciting, hilarious, ecstatic or whatever type of title that clearly states what the video is about and why it should be viewed.

    Avoid using click bait though. It could hurt growth of your YouTube channel in the long run.

    SEO for YouTube videos -Video Title Optimization

    SEO for YouTube videos -Video Title Optimization

    The two videos with less than 4k views put together rank ahead of an older video with more views by a more popular channel. Why? 

    YouTube video title optimization.  

    INTERESTING READ: Digital Marketing Tools for Small Business in Nigeria

    Video Description Optimization Tips

    • Make your video description at least 250 words.
    • Optimize your video keyword for the same video keywords you used the in Video Title.
    • Include links to your website, social media other channels where you can be found video description.

    Include your Channel subscription link in your video description. Don’t forget. Don’t!

    Video Tags Optimization

    Video Tags  are very critical to other videos that Youtube will show your video beside. Include more keywords (both video keywords and other relevant search terms) in the video tags.

    Video Tags Optimization Tips

    • 8-10 video tags are great; make them short and topical.
    • Lengthy video tags are NO NO.
    • Use similar terms, concepts or popular terms synonymous with the theme/topic idea of your video for tags.
    SEO for YouTube videos -Video tags optimization

    SEO for YouTube videos -Video tags optimization

    Video Caption/Subtitle Optimization

    There are various options for video subtitle, but make sure you subtitle your video so they could rank high in Youtube.

    You could copy and paste video description for subtitle, since most effective tools/techniques for subtitle are paid.

    These are 4 ways to go about YouTube video caption or subtitle.

    Using Catchy Video Thumbnail

    Create custom catchy thumbnail that will briefly explain (hint) the video content with attention-grabbing images and text. The usual temptation is to use one of the 3 suggested clips from your video after uploading it as your thumbnail.

    But, if you truly want your video to attract viewers, use custom thumbnails for every new video you upload on YouTube.

    YouTube End Screen Videos

    Use the End Screen option to add link to other videos or playlists to a new Youtube video.

    You can use any of the End Screen video templates (or customize yours) in order to link more videos on your channel to the one currently playing.

    SEO for YouTube videos -YouTube End Screen Videos

    SEO for YouTube videos -YouTube End Screen Videos

    Trust you have learned new SEO for YouTube videos tweaks that could make your channel rock without popping millions of dollars.

    Hang around for some cool YouTube channel growth, if you found this piece valuable.

    You have other YouTube optimization hacks too? Use the comment section please.

  • Article
    how to start a blog -why start a blog

    How to Start a Blog: Why Small Business Needs Blogging

    - by ObadeYemi

    How to start a blog was thoroughly dealt with in one of my recent posts. But, most of the questions I came across thereafter was why should a businesses invest in blogging.

    Ordinarily, business blog is a marketing asset, just like company social media pages. Making a business owner to accept to start a blog has not that being that ordinary though.

    This is why I decided to follow up the how to start a blog for small business in Nigeria post with this; answer all possible questions regarding what a business will gain from blogging consistently.

    What makes blog different from website?
    A blog is a journal on the internet or your online diary which you frequently update to keep your audience up to date about you or your business. While a website is a collection of web pages or documents which are accessible via the internet.

    Only e-commerce websites and a few transactional websites get frequent updates with fresh content while many other businesses leave their webiste to become mere online brochure.

    Yet, these dormant websites need leads and new businesses from online users. What an irony?

    If your website is optimized for search, your meta tags, image alt text, inbound and internal links are intact, you have a wonderful traffic-generating website. #wehdonesir!

    Let’s flip the script and reason like a prospect for a moment…

    You have a burning issue to solve. You Google and find a website that sells what solves the problem or offers services that can resolve the issue. Clicking through to the website, you find out more about the organization on their website.

    how to start a blog

    how to start a blog

    You take their contact details and plan to reach them later. To be honest, you have an idea of who can solve the problem already but there is so much uncertainty as to how that problem is actually going to be solved.

    What small business blog offers prospects?
    Over time, a blog is supposed to address issues, answer questions common to the industry, support or criticize school of thoughts on matters arising.

    In order to give prospects reasons to contact you immediately, you must have, through your blog posts, identified problem(s), provided perspectives to his situation, proffered solution to his problem and positioned your business to effectively tackle the problem.

    Your company website introduces your business to the world as a problem solver. It is a consistent blog that helps the world start solving their problems even before they get in touch with you.

    Why you need to know how to start a blog?
    Whatever form of value you offer, using blog to explain your processes, share your success stories, take a stranger through how you have solved similar problems is not impossible.

    One thing is certain, every business that has a product to sell has a story to tell.

    Blogging is one effective means of telling your story as a business. When you run promos both online and offline directing prospects to your website, it is a vibrant blog that can make first-time visitors come again after the first encounter.

    What can small business blog about?

    • explain your product design processes
    • answer ‘FAQ’ questions about your product
    • provide interactive guide to how best your product works

    So many milestones can be achieved small business blog. But, please, don’t use it to blow your honorable trumpet. A blog that is too salesy get boring quickly.

    How will blog benefit small business?

    • Conversion
    • Customer satisfaction and retention
    • Brand awareness
    • Direct sales
      Subscription to newsletter

    It may interest you to know that your entire buyer’s journey can be summarized into a blog post.

    How to capture buyer’s journey with small business blog?

    Use links within the blog post to direct readers to landing page, product pages or other pages
    where they can take profitable action.

    A blog post could contain text, images, links and a video. While the plain text addresses a particular topic that the blog post is about, you can embed internal links that lead a reader through the conversion process in clickable texts.

    Besides text and links, well-crafted images (with Alt text and descriptive caption) can help buttress your topic.

    Use Images within the blog post to break down seemingly complex process your customers might have complained about in their feedback

    Such instructive blog post can come in handy when your online customer service rep needs a bullet-point to support his/her response to customers’ complaint. Your rep could forward the link or refer the customer to read further.

    Use Video to engage prospects.

    There is practically nothing any business does that video cannot be used to demonstrate. A video can be used to explain an offer, your CEO could address customers using video on your blog post.

    Customers’ experiences can be made into series of short videos. Think of everything you can do to attract and retain customers, a short –less than 15mins max- video will blow your mind in terms of engagement.

    How to a start a blog -business blogging

    How to a start a blog -business blogging

    What are the roles of blogging in marketing?

    This bothers on the content strategy for your blog. Of course, you do not want to wake up
    tomorrow morning a blogger for your business without clear, concrete, sustainable plan for research,
    development, distribution and promotion of your blog.

    As you choose topics, titles prior to blog content development, have at the back of your mind which of your buyer personas that particular blog post is meant for.

    READ ALSO: Keyword Research Tools for Small Business in Nigeria

    Also take into consideration, what stage of the purchase funnel the buyer personas are before
    developing the content of your blog post.

    You don’t want to target everybody and you don’t want to address more than a particular topic
    per blog post.

    A blog post could be aimed at attracting strangers to your business, convert new visitors to leads, closing leads to customers or delighting existing customers so they
    become promoters of your business.

    To attract strangers, your blog post should identify and explain a particular problem. To convert a visitor to a lead, you could blog about an offer while you place a call-to-action for that offer or similar offer in a conspicuous place of the web page.

    To close leads into customers, your blog post should position your product or service as the solution to the problem already identified and explained.

    Some copy-writing plus appraisal of your offers is allowed here, but be careful not to over-do it.
    For customer delight, you could blog about how your brand makes life better for customers. You could address after-sale complaints made via such blog posts. Customers’ suggestions could be the center of blog posts like these as well.

    By sincerely putting yourself in your existing customers’ shoes, you definitely will know what to blog about that will promote customer loyalty.

    how to start a blog -what small business can blog about

    how to start a blog -what small business can blog about

    Whose duty should blogging be in my organization?

    Much as everyone in your organization may not be good writers, everyone is eligible to make contribution
    to a successful business blog.

    After you have outlined topics relevant to your purpose, every prospective contributor to your blog content should be guided your blog content mission statement.

    It is advisable to have someone or a team dedicated to developing content, distributing and promoting your business blog.

    This brings some sense of responsibility. Though, content development should not be limited to this person or team. The reason is that the idea some people within your organization will give towards your blog content could be amazing.

    Everyone who interacts with customers, whether in sales, marketing or customer service, should be encouraged to contribute towards your blog. It could be what a customer confide in them or what trend they notice in consumers’ behavior that would trigger your hit blog of all time.

    Everyone can’t blog for your business, but everyone has the potential to make meaningful impact on your blog as a stakeholder.

    Hope you found one or two reasons why you need to learn how to start a blog today.

    How To Start A Blog in 2017 : Beginners Guide To Blogging

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