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Posts tagged with ‘seo tool’

  • Content Marketing
    Google Page Speed 001

    Google Page Speed Insights: How to Make Website Rank Higher in Mobile Search

    - by ObadeYemi

    Google Page Speed has been a search ranking factor for months now. Hope you know!!!

    If you are still putting up with slow website, it is time to go MAD (Make A Difference) because the fear of slow website is the beginning of wisdom in online marketing…

    53% of mobile site visits leave a web page that takes longer than 3 seconds to load; according to Think with Google.

    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
    Get FREE SEO Audit report in 48 hours!

    What is Page Speed?

    Page speed is a measurement of how fast the content on your web page loads in user’s web browser.

    Google’s recent data on how PageSpeed affects performance and profitability shows that while more than half of overall web traffic comes from mobile devices, mobile conversion rates are lower than desktop.

    To summarize this, web page loading speed equals revenue. …..NEED FOR SPEED….

    Why is Google Page Speed Critical?

    Google started using  mobile page speed as a ranking factor in their mobile search results; since July 2018. Apart from being an official Google Search Ranking factor, the speed at which a website loads affects:

    • Customer experience
    • User engagement
    • Conversion rate

    Should You Lose Sleep Over Terrible Page Speed?

    Yes, you should. And this is why: 70% of mobile landing pages typically take more than 5 seconds for the visual content above the fold to display on the screen, and it takes more than 7 seconds to fully load all visual content above and below the fold.

    Google Page Speed is now ranking factor -contentkrush.com

    Meaning?
    Slow website drives prospects away, especially if you are targeting young Internet users (including Millennials), upwardly mobile netizens, busy moms, online shoppers who have too many alternatives already. All these people among others do not have the luxury of time to wait a decade for a web page to load…

    How to Find Out Google Page Speed?

    Use Google Page Speed Insights

    How Can I Make My Website Faster?

    Take these steps to at least remove bloated content that typically makes web pages take forever to load:

    • Get a better Web Host
    • Enable web page caching
    • Get a faster Website Theme
    • Use a Content Delivery Network (CDN)
    • Remove Unnecessary Plugins and Add-ons
    • Load Analytics and Ad Networks Code Asynchronously
    • Enable Expiry tag for old images & other web contents
    • Reduce (not completely remove) Social Sharing Buttons on Your Website
    Request for Free Website Audit to improve keyword ranking and general performance in organic search.
    Get FREE SEO Audit report in 48 hours!
  • Content Marketing
    get free website audit -contentkrush.com

    Get Free Website Audit to Know Why Your Website Desnt Show in Google

    - by ObadeYemi

    SEO audit, also known as website audit, is the beginning of effective SEO (Search Engine Optimization) strategy.

    How about free SEO Audit for your website?

    SEO Audit helps you unravel technical SEO and on-page issues you need to fix on your  website as well as opportunities for content marketing and link building.

    On the average, organic traffic (from web searches) makes up around 30% of overall website’s traffic. It also can deliver upwards to 20% – 25% conversion rate; according to SEOclartiy.

    WTF is SEO Audit?

    SEO audit involves analyzing your website content and pages for insights, problems and improvements to be made in order to improve performance in organic search and get more organic traffic from web searches from both desktop and mobile devices. 

    You can call SEO Audit a process of altering and strengthening a website’s online visibility; especially but not limited to organic web search.

    Bad news, if your website has not undergone thorough SEO audit for at least once. Why?

    You could be investing so much money, time and resources trying to patch a problem you could outrightly solve in a day and then move on to better online visibility, both via organic search and other related channels. 

    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours. 

    request for free seo audit -website audit

    Why Is Website Audit Important?

    SEO Audit reveals typical issues with important components of a website such as content -related issues, site architecture, indexing, backlink analysis and social-media engagement. 

    What Website Audit Report Reveals?

    SEO audit report presents insights into: 

    1. Technical SEO issues
    2. On-page SEO fixes
    3. Content Optimization issues
    4. Keyword opportunity and difficulty
    5. Potential web traffic volume and sources
    6. Analysis of top competitors in organic search
    7. Backlinks opportunities

    Benefits of SEO Audit?

    It’s rare to find a single report in Digital Marketing that provides huge benefits like these but SEO audit done by seasoned expert could provide you with the following:

    1. Keyword Optimization & Ranking Opportunities
    2. Right Content Optimization Approach
    3. Actionable Link Building Strategy
    4. Insights into Competitors’ Strength in Organic Search
    5. Competitor’s Backlink Profile & How to Leverage It
    Request for FREE SEO AUDIT for you website. You will your SEO AUDIT report in 24 hours.
  • Content Marketing

    SEO Tools for Small Business: Tips for Website to Show in Organic Search

    - by ObadeYemi

    SEO tools for small business abound on the Internet, choosing one that will tell you exactly why your website is not ranking is harder than hard itself.

    I have reviewed quite a bunch of websites with SEO tools but I will be using seositecheckup to reveal reasons why most business do not get seen in Google search at all in this piece.

    Google images are not the only reason your website is not showing in many more search results, but if you optimize your images for organic search, traffic to your website will turn a new leaf.  

    Among SEO tools that every small business owner should learn to use, seositecheckup is paramount because of how simple and straightforward it is.

    Yeah, keeping it simple and straightforward. KISSS?

    The PDF report that seositecheckup generates makes it classy to use, as you can easily use it to pitch client or tell stakeholders why SEO strategy deserves handsome investment at any point in time.

    After screening SEO tools to use for this review, I started looking over the Internet for a website that will be my scapegoat. Mike Horev’s iknowseo.ca came in handy.

    We shall see with our eyes why many small business websites do not show in search results. despite they contain information relevant to search terms.

    Inknowseo.ca renders effective SEO services to small businesses both in Canada and across the world. It makes a great case study because it truly represents the meaning of SEO as a website.

    This is it.

    Your darling SEO company can run their routine SEO services on your website and you won’t still be as visible as you should be in Google search. I am not saying they don’t know their onions.

    Many a SEO services provider miss this part, truth be told. Whose problem it is, I do not know. But I will show you the solution now. That’s what matters.

    First, do technical SEO audit of your website with seositecheckup or any other SEO tools. Why?

    The fear of technical SEO is the beginning of wisdom in Digital marketing. The lurking danger in not resolving technical SEO is that everything will look but the desired results won’t just come through.

    There will be less organic traffic, which means you have to keep paying to generate traffic. If a small business has to pay through the nose to consistently get more leads all year round, then there is real big trouble.

    How to do SEO, technical SEO audit precisely?

    SEO tools for small business -seositecheckup

    SEO tools for small business -seositecheckup

    Technical SEO audit report of your website is what you will get from this. The report will show why search engines do not display your website, or some particular pages in search results.

    If you Google search specifically what is on your website and your website does not show in search results, how do you feel? Hope not heartbroken.

    You can find and fix technical SEO problems making your website not to show in search results from now on.

    SEO Tools for Small Business: Title Tag and Meta Description Tag

    [bctt tweet=”With Page Title Tag, you have 60-65 characters to pitch your web page to search engines.” username=”obadeyemi”]

    Page Title Tag is a major ranking factor. Fill Title Tag for every web page on your website and ensure no two web pages have exactly the same content, to avoid confusing search engines.

    SEO tools for small business -Page Title Tag, Meta Description Tag

    SEO tools for small business -Page Title Tag, Meta Description Tag

    Meta Description Tag is used to further explain your Title Tag. Use this to summarize your USP in 165 characters.

    Meta Description is a not organic ranking factor in search results. But, it boosts click through rate (CTR), if optimized. Don’t what to write in here?

    Simply write why a prospect should do business with you. FULL STOP.

    SEO Tips on Page Title Tag and Meta Description Tag

    As seen in iknowseo.ca, here are tips to optimize Title Tag and Meta Description Tag:

    • Use preferred keyword in Title Tag, URL and Meta Description
    • Use major keyword at least once in Page Title
    • Re-use keyword in Meta Description alongside keyword suggestions or relevant terms
    • Homepage Title Tag and Meta Description should talk majorly about your website/business
    • Title Tag and Meta Description Tag for other web pages should be unique and optimized for keyword
    • Use Yoast SEO plugin to optimize Page Title and Meta Description

    SEO Tools for Small Business: Keyword Usage

    Keyword can be over-used and it does not determine ranking as much as it used to be. But search engines ascertain the relevance of a web page to search terms by considering frequently words used on a web page.

    To avoid penalty for keyword stuffing, re-use major keywords a few times alongside other keyword suggestions and relevant terms on page.

    SEO tools for small business -Onpage keyword usage

    SEO tools for small business -Onpage keyword usage

    SEO Tips on Keyword Usage

    As seen in iknowseo.ca, here are tips on keyword usage:

    • Combine different keyword types such as short tail, long tail and question keywords
    • Break content down into simple sentences in paragraphs
    • Use major keywords at least once in most paragraphs
    • Avoid trying to optimize for many keywords on a page

    SEO Tools for Small Business: Heading Tags

    Heading tags are used to explain the hierarchy of information contained in your content to search engines.

    Should you have examples, analogy, sub-categories and categories within your content, use heading tags to explain how you arrange them to search engines.

    SEO tools for small business -heading tag

    SEO tools for small business -heading tag

    SEO Tips on Heading Tags

    As seen in iknowseo.ca, here are tips on heading tags

    • Heading tags are from H1 to H6
    • H1 tag is mostly used for Title
    • H2 tag works best for first paragraph
    • If you use H3 for category, use H4 for sub category
    • Make sure heading tags align in descending or ascending order

    SEO Tools for Small Business: Robots.txt File and XML Sitemap

    SEO tools for small business -Robots.text file, Sitemap

    SEO tools for small business -Robots.text file, Sitemap

    Robots.txt is a file kept at the root of your website. It is used to explain sections of your website to different types of crawlers. It uses protocol called Robot Exclusion Standard to to crawlers to exclude your web server and other sections.

    Robots.txt can become a reason for your website not to show in search results if ‘User Agent’ is set to ‘Disallow’. Sometimes, coding mistakes like mis-use of * and / in the Robots.txt file.

    SEO Tips on Robots.txt file

    Check Robots.txt file with: ‘URL/robots.txt’

    SEO tools for small business -iknowseo.ca robots

    SEO tools for small business -iknowseo.ca robots

    [bctt tweet=”XML Sitemap is meant to update search crawlers on new additions to your website” username=”obadeyemi”]. Search crawlers easily navigate web pages referenced in a website XML SItemap.

    Your website will definitely show in search results if you have not yet created and submitted your XML Sitemap to Google. BUT, some important web pages may not get crawled and ranked.

    To avoid the risk in keeping some critical web pages from being crawled, indexed and displayed in search results, create, submit and always update your website XML Sitemap today.  

    SEO Tips on XML Sitemap

    Check XML Sitemap with ‘URL/sitemap.xml’

    SEO tools for small business -iknowseo.ca sitemap

    SEO tools for small business -iknowseo.ca sitemap

    SEO Tools for Small Business: Google Images

    Images are critical web content for driving organic ranking and traffic to a web page. Some keywords may prove literarily impossible for your website to rank for. But, if you optimize images on your web pages and within your content, you stand a good chance of ranking for such keywords via Google Images,

    [bctt tweet=”Google Images is a dedicated web search algorithm for images” username=”obadeyemi”], in case you never know.

    SEO tools for small business -Google Images

    SEO tools for small business -Google Images

    SEO Tips on Google Images

    These are tips to optimize images for search:

    • Use Keyword in filename for saving image
    • Use keyword in image alt text within your CMS
    • Explain what image is about with Caption and Description

    These are few of technical SEO problems which prevent website or certain important web pages from showing in search results. If you could find and fix these SEO problems, you will definitely see improvement in organic traffic to your website.

    In case you need me to explain how to use one SEO tool or the other, please use the comment box below. I have a couple of SEO tools to explore like seositecheckup, so hang around for more insights into getting better ranking in organic search plus plenty traffic.

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