Problem: The client is the leading embedded/digital Insurance infrastructure provider for both Insurance and non-insurance companies across Africa. After raising $3m seed funding, it needed to increase visibility for digital insurance related keywords in Africa to drive more qualified leads and grow sales of its insurance api and products via online channels.

Strategy: We did SEO audit, fixed the technical Search Engine Optimization issues (robots txt, sitemap, etc), optimized 4 existing pages, added 4 new pages optimized for keyword research, published 15 SEO blog posts and earned 50,000+ backlinks.

Result: In 3 months, the client’s website ranked for 45+ pan-African digital insurance related keywords on Google first page search results. This led to 58% increase in web visits, 83% more site engagement and reduced bounce rate by 16%.