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From UA to GA4: Managing your reporting expectations

From UA to GA4: Managing your reporting expectations

I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better. The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are…

The post From UA to GA4: Managing your reporting expectations appeared first on Content Krush.

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