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Google Ads broad match: What the data reveals for PPC marketers

Google Ads broad match: What the data reveals for PPC marketers

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most relevant reach? PPC marketers know it inherently can’t be the most relevant – or at…

The post Google Ads broad match: What the data reveals for PPC marketers appeared first on Content Krush.

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