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How to use always-on marketing in paid search

How to use always-on marketing in paid search

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. How can marketers be…

The post How to use always-on marketing in paid search appeared first on Content Krush.

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