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4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google

Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted. What are these four Ds? Starting in July, consumers are deliberate, thoughtfully planning their holiday purchases and wishlists. From October to November, they’re deal-seeking, hunting for deals and prioritizing quality…

The post 4 Holiday Shopper Mindsets Brands Should Keep Up With, According to Google appeared first on Content Krush.

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