I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started coming in, everything underperformed — clicks, leads, pipeline. We’d missed the mark. A few weeks later, I ran a round of buyer interviews with customers in that same segment. Turns
The post 40+ buyer persona questions I ask to unlock better marketing results first appeared on Content Krush.
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