“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson. With email marketing, your brand’s message has just as much chance of being viewed as Apple’s, or Google’s, or [fill in your favorite big brand here]. Today’s master is here to help you not waste that chance.
The post Attribution is garbage, says this email expert. (Plus, 3 reasons Jay’s a loser.) first appeared on Content Krush.