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Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z

90% of the U.S. population has eaten at a McDonald’s over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonald‘s is one of the most popular and long-lasting brands we’ve got. We all take it

The post Beyond the Golden Arches: How Two McDonald’s Marketers Win Gen Z first appeared on Content Krush.

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