Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time.

The post From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding first appeared on Content Krush.

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