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Google Ads enhanced conversions and first-party data

With the increase in smart bidding, broad match and Performance Max we can see Google Ads moving toward audience signals and first-party data audiences. First-party data is essential to improve audience targeting and provide Google with audience signals. What is first-party data? First-party data is information you collect through your website, or digital marketing and…

The post Google Ads enhanced conversions and first-party data appeared first on Content Krush.

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