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Influencer-Founded Food and Beverage Brands: Are They Good Business?

Influencer-Founded Food and Beverage Brands: Are They Good Business?

I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only Gen Z’s favorite influencer, but also a big-time entrepreneur. Her coffee brand, launched in 2020, took off among young coffee lovers (and even tempted me, a not-so-young coffee lover). It got me thinking: Has food and beverage become…

The post Influencer-Founded Food and Beverage Brands: Are They Good Business? appeared first on Content Krush.

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