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Machine learning in email marketing: What drives revenue growth (and what doesn’t)

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and revenue. You can unify your CRM data and automate workflows to use ML for dynamic personalization, send-time optimization, and predictive lead scoring without a data science team. Email marketing has evolved from

The post Machine learning in email marketing: What drives revenue growth (and what doesn’t) first appeared on Content Krush.

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