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Personal Confession: Why Digital Marketing Doesn’t Work in Nigeria

Personal Confession: Why Digital Marketing Doesn’t Work in Nigeria

In my experience working with SMEs, startups and scale ups in more than 10 sectors across 7 African countries, I have heard managers and business leaders express all sorts of reservations against digital marketing. Something like: a 2-time unicorn founder and a respected African VC saying digital media doesn’t move the needle early stage founder…

The post Personal Confession: Why Digital Marketing Doesn’t Work in Nigeria appeared first on Content Krush.

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