Despite Africa’s immense economic potential—a combined GDP exceeding $3 trillion and a population of over 1.4 billion—just 17% of its total trade occurs within the continent. Small and medium-sized businesses (SMBs) face challenges including high tariffs, a pervasive trust deficit, complex currency conversions, limited market visibility, and bureaucratic hurdles, which make intra-African trade unnecessarily difficult.
The post This Mastercard-backed startup says it will be AfCFTA’s implementation engine first appeared on Content Krush.