Problem: The client is on a mission to make organic tea a trendy lifestyle in Nigeria by putting her organic tea products in 5 million homes and businesses across the country. We got the brief to create a befitting online presence that will not only increase brand awareness, but also drive engagement and sales across all relevant channels.

Strategy: We worked with the client’s team to refresh the mother brand, develop compelling value propositions for 8 organic tea products in her portfolio and built an engaging website to establish the company as a leading premium organic tea manufacturer in Nigeria. 

Results: In 2 months, we delivered not only a new brand guide that reiterates the client’s strategic business objectives but also an engaging, mobile-optimized website that tells a compelling story about the company’s vision, history, growth, and testimonials. The refreshed brand identity and online presence also contributed to successful partnerships with 7 leading retail outlets, pharmacies and shopping malls as nationwide distributors.