Digital marketing channels provide scalable acquisition opportunities for businesses who sell to all socio-economic classes online, especially millennials and Gen Z. Our growth marketing approach helps you develop a blueprint to test frequently, learn quickly and adapt effectively to the strategies that get you more awareness, leads or sales.
With the level of engagement that successful growth marketing strategies bring, you would have on-boarded many brand advocates, opinion leaders and earned media who will continue to talk about your business. This will increase popularity, credibility and trustworthiness among new audiences that may discover your brand in future.
The icing on the cake for our growth marketing consulting clients is that they get to acquire new users at cheaper cost because the issue of low brand awareness, recognition and trust that constitute barriers to adoption will have been significantly resolved. Also, with existing users referring new users, you will get new warm leads, at possibly zero cost.
People-oriented, data-led growth marketing strategies, like ours, help you know your audience better. Because you must have validated a lot of hypotheses about your ideal customers, why they buy, where they spend the most time online and why they may patronize competitors, you are able to implement personalized product development and marketing campaigns in future.
The height of brand loyalty is ownership, which is a trend that has continued to increase among millennials and younger generations. Growth marketing turns your customers to stakeholders when they see their feedback impact new features, marketing campaigns or future CSR initiatives. This brand ownership leads to repeat purchase which will influence revenue and customer retention.